Work from Office
Full Time
YOUR KEY RESPONSIBILITIES: - Drive digital media plan and execution across online channels. - Create and manage digital marketing (Brand, Programmatic, social, affiliates) strategies and leverage campaigns to deliver on business objectives. - Manage large-scale campaign planning, execution, and optimization strategy for both performance and brand awareness objectives. - Build digital plans and execute growth charter for retention cohorts. - Own the strategic development of performance marketing, through a strong mar-tech and data-driven acquisition approach. - Drive, manage, and partner with key internal and external stakeholders. Experience Required: - 3+ years of experience in Performance and Digital Marketing for consumer products. - Preferred combination of experience in online acquisition, retention marketing in ecommerce / digital native brands or agency. - A good understanding of funnels, audience segmentation, creative best practices, and marketing briefs. - Excellent skills in analytical and logical reasoning, ability to analyze large and complex data-sets to realize appropriate strategies and solutions for programs and campaigns. - Thorough understanding and experience of Bid optimizers, RTB, DSPs, DV360, Campaign Manager, Ad exchanges, DMPs, Audience targeting/segmentation, and web analytics, measurement tools like GA360 / Amplitude / Appsflyer 6. - You have a high level of ownership, comfortable working in independent environments as well as in a large team setup.
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