Digital Marketing Manager / Sr Manager

Job description

Digital Marketing Manager / Sr Manager

Location - Gurgaon

Role type - In Office

Roles and Responsibilities:

The digital marketing manager/ Sr Manager will take a 360 degree view of a large category of the company and grow it in scale and achieve ROAS.

This is an individual contributor role with cross cross-functional interface with other stakeholders. The incumbent should be a full funnel marketer with deep expertise in performance marketing channels. The role will not suit someone who has not done performance marketing roles in the past.

The key roles and responsibilities include

1) Category P&L and Growth

- Own the overall health metrics of the category such as Contribution Margin, Revenue, ROAS, Demos, Leads etc

- Drive priorities that will help in achieving business goals

2) Performance Marketing (Search and Discovery)

- Create and optimize search engine marketing campaigns across Google and Bing (Search will be the primary channel to drive categories)

- Identify new opportunities to scale the categories in a search led approach

- Run campaigns on Discovery-led platforms such as Meta, YouTube

- Ideate creatives and messaging to get new videos developed

3) Category Development

Work extensively on all levers to develop the category such as

- Messaging and communication

- Product packaging, pitch, pricing

- Lead to demo conduction levers

- Sales enablement

What are We Looking For?

- A collaborative attitude with a problem solving mindset

- BTech from a tier 1 engineering institute such as IIT/ NIT/ DTU/ NSUT or equivalent

- 4-7 years of experience with a startup with deep experience in performance marketing and category marketing

- Excellent analytical ability

What are the behavioral attributes that we are looking for?

- A keen desire to build products for a fast-growing Series B funded startup

- An apparent Founder's mindset i.e. A mindset where the person can own up a category and shape it independently like a Founder