Digital Marketing Expert

Job description

As the Google Ads Manager & Social Media Advertising Manager, will be responsible for the planning, execution, and optimization of paid advertising campaigns across Google Ads and social media platforms (Meta, Instagram, etc.), while also improving our organic search visibility through technical and content SEO.

Key Responsibilities

Google Ads Management

• Create, manage, and optimize Google Search, Display, Shopping, and YouTube campaigns.
• Conduct keyword research, competitor analysis, and audience targeting.
• Monitor and adjust campaigns for performance (CTR, CPC, CPA, ROAS).
• Create compelling ad copy and A/B test landing pages and creatives.
• Set up conversion tracking and provide regular performance reports.

SEO (Search Engine Optimization)

• Conduct on-page SEO audits and provide actionable recommendations.
• Optimize product listings, categories, meta tags, and content.
• Build a keyword strategy to drive organic traffic.

Social Media Advertising

• Plan and execute paid social ad campaigns across Facebook, Instagram, LinkedIn (if applicable), and other platforms.
• Define target audiences and create engaging ad creatives.
• Retarget website visitors, abandoned carts, and engage warm leads.
• Analyze ad performance and optimize for conversions and engagement.
• Stay updated with platform changes, trends, and algorithm updates.

Job Types: Full-time, Permanent

Work Location: In person

Job Types: Full-time, Permanent

Schedule:

• Day shift

Work Location: In person