Digital Marketing Expert

We are looking for a dynamic, data-driven Digital Marketing Expert to spearhead the development, implementation, and enhancement of digital campaigns spanning across various channels such as SEO, SEM, social media, email, and more. Your primary focus will be elevating brand visibility, enhancing traffic & conversions, and leveraging your hands-on expertise throughout the campaign lifecycle. In this role, you will be responsible for strategizing and executing digital marketing initiatives encompassing SEO/SEM, content creation, social media management, email marketing, and display advertising. You will be tasked with creating compelling content including blogs, ad copy, graphics, and landing pages. Additionally, managing social media channels and editorial calendars will be part of your day-to-day responsibilities. Furthermore, you will play a crucial role in managing paid media campaigns by setting up and optimizing PPC campaigns utilizing platforms such as Google Ads, Meta Ads, etc., while closely monitoring expenditure and return on investment. Your proficiency in tools like Google Analytics and Excel will be instrumental in tracking traffic, conversions, and key performance indicators, allowing you to identify trends and recommend enhancements. Conducting A/B testing and implementing strategies for conversion optimization will be essential components of your role, aimed at enhancing the effectiveness of campaigns. It is imperative to stay abreast of the latest digital marketing trends, tools, competitor activities, and emerging channels to ensure the organization remains competitive in the market. The ideal candidate should possess at least 3 years of experience in a digital marketing capacity, with a strong educational background holding a Bachelor's degree in Marketing, Business, Communications, or related fields. Certifications from reputable entities such as Google and HubSpot would be advantageous. Proficiency in various technical skills including SEO, SEM, PPC campaign tools, web analytics tools, email marketing platforms, and CMS systems is essential for this role. Moreover, possessing soft skills such as analytical thinking, effective communication, creativity in content and design, project management abilities, and the capacity to work both independently and collaboratively are highly valued. Joining our team offers you the opportunity to be part of a high-growth environment where you can shape strategies, influence outcomes, and progress alongside the business. You will experience a collaborative culture working alongside cross-functional teams and mentors, fostering an environment of continuous learning and professional development. This is a full-time position with a day shift schedule located in person.,