Digital Marketing Executive

1 - 31 years

1 Lacs

Posted:4 days ago| Platform: Apna logo

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Work Mode

On-site

Job Type

Full Time

Job Description

1. WhatsApp AI Automation (Zoko / WhatFlow / CODFIRM): Set up automated flows for: Order confirmation Prepaid payment links with discount Abandoned cart follow-ups Shipping and delivery notifications Use AI-powered tools to enhance customer communication and reduce manual work. 2. Shopify Store Marketing: Create product bundles, popups, and discount flows to increase AOV (Average Order Value). Optimize product descriptions, meta tags, and banners for SEO and conversions. 3. Meta Ads & Performance Marketing: Plan, launch, and optimize ad campaigns on Facebook & Instagram. Work on conversion, retargeting, and dynamic catalogue ads. Monitor ad metrics (ROAS, CTR, CPC) and scale results using data insights. 4. Instagram & Influencer Marketing: Plan content calendar for reels, stories, and grid posts. Collaborate with South Indian influencers for festive and bridal campaigns. 5. SEO & Organic Growth: Conduct keyword research and optimize website/blog for organic visibility. Support in content writing for product pages and festive landing pages. 6. AI & Automation Tools: Suggest and implement automation tools (e.g. ChatGPT, Canva AI, auto-responses, analytics bots) to improve team efficiency and customer experience.

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