Digital Marketer

Job Description

The Digital Marketer will be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms to increase brand visibility, generate leads, and drive sales. This role involves working closely with the marketing team to create and manage online advertising, content marketing, social media, SEO, email campaigns, and analytics. --- Key Responsibilities: Develop and implement digital marketing strategies aligned with overall marketing objectives. Plan, launch, and manage paid advertising campaigns (Google Ads, Facebook, Instagram, LinkedIn, etc.). Perform keyword research, on-page and off-page SEO optimization, and manage website analytics to improve site ranking and traffic. Create, curate, and schedule social media content across platforms (Instagram, Facebook, Twitter, LinkedIn, etc.). Plan and execute email marketing campaigns (newsletters, drip campaigns, and nurturing sequences). Monitor, measure, and analyze campaign performance using analytics tools (Google Analytics, Facebook Insights, etc.) to optimize marketing efforts. Stay up-to-date with digital marketing trends and best practices. Maintain and update company website(s), ensuring a seamless user experience and aligning with SEO best practices. Develop and manage digital marketing budgets, ensuring cost efficiency. Collaborate with design, content, and sales teams to create impactful campaigns and marketing materials. --- Requirements: Education: Bachelor's degree in Marketing, Business, or related field. Experience: 2–4 years of experience in digital marketing, campaign management, or related role. Strong understanding of digital marketing tools and platforms (Google Ads, Facebook Business Manager, MailChimp, SEMrush, etc.). Proficient in SEO, SEM, and social media marketing. Excellent verbal and written communication skills. Strong analytical and problem-solving abilities. Ability to manage multiple projects and meet deadlines. Creative thinking, with an eye for design and compelling copy. Job Type: Full-time Pay: From ₹30,000.00 per month Schedule: Day shift Supplemental Pay: Performance bonus Work Location: In person