Digital Head - Real Estate

Job Description

We are looking for a highly motivated and experienced Digital Head to lead our digital marketing efforts in the real estate domain. The ideal candidate will have a strong background in digital marketing, social media management, and lead generation , with a deep understanding of real estate consumer behavior and market trends. Key Responsibilities: Develop and execute a comprehensive digital marketing strategy to drive qualified leads and enhance online brand visibility. Manage and optimize all digital channels including social media, paid ads, SEO/SEM, email marketing, and website content. Design and oversee lead generation campaigns with a focus on ROI and conversion. Collaborate with sales and offline marketing teams to ensure an integrated approach across all customer touchpoints. Monitor campaign performance using analytics tools (Google Analytics, CRM, etc.) and generate actionable insights. Supervise and manage internal digital team and external agencies to ensure timely and effective campaign execution. Stay updated with the latest digital marketing trends and tools , particularly in the real estate sector. Manage digital marketing budgets and allocate resources efficiently for maximum impact. Ensure a strong brand presence across all social media platforms with creative and engaging content. Key Skills & Requirements: Proven experience (10 - 12 years) in digital marketing , with at least 35 years in the real estate industry . Strong expertise in social media marketing , paid ads, lead generation , SEO/SEM, and analytics. Excellent leadership, communication, and project management skills. Hands-on experience with tools such as Google Ads, Facebook Business Manager, HubSpot, Mailchimp, etc. Ability to work in a fast-paced environment and deliver results under tight deadlines. Preferred Attributes: Certification in Digital Marketing (Google, Meta, HubSpot) is a plus. Creative thinker with a data-driven approach. Strong understanding of Bangalore’s real estate market and consumer behavior.