We re looking for a passionate and detail-oriented Customer Advocacy & Marketing Specialist to help bring our customers success stories to life. This role is ideal for someone eager to grow in the cybersecurity space while contributing to a high-impact customer marketing function. You ll support and execute programs that showcase customer voices, strengthen brand trust, and enable our field teams to win and retain more business.

About the Role

We re looking for a passionate and detail-oriented Customer Advocacy & Marketing Specialist to help bring our customers success stories to life. This role is ideal for someone eager to grow in the cybersecurity space while contributing to a high-impact customer marketing function. Youll support and execute programs that showcase customer voices, strengthen brand trust, and enable our field teams to win and retain more business.

This is a key supporting role on the Customer Advocacy team, reporting into the Customer Advocacy Leader, and partnering closely with product marketing, product management, comms, sales, and customer value teams.

What You ll Do Customer Advocacy Program Execution

Support the rollout of customer advocacy initiatives aligned with strategic goals set by the Customer Advocacy Lead

Manage day-to-day operations of our customer reference platform (e.g., ReferenceEdge or similar) including reference tracking, matching, and reporting

Coordinate virtual Customer Advisory Boards (CABs), including invitations, logistics, content collection, and post-event follow-ups

Ensure strong relationships with internal teams to identify advocacy candidates and drive customer engagement opportunities

Source, coordinate, and publish case studies, testimonials, and customer quotes that align to sales plays and product priorities

Partner with Product Marketing and customer facing teams to identify customers for use cases across industry verticals and product lines

Collaborate with Creative and Comms to ensure stories are polished, on-brand, and approved by customers

Customer Review Program Support

Manage and execute review programs for Gartner Peer Insights, and other relevant review sites

Track, report, and optimize customer participation and feedback metrics

Collaborate with CSMs to identify and nurture promoters for review generation

Act as the go-to point for sales and field teams to request references, customer content, or program updates

Deliver sales-ready materials and support internal awareness of advocacy assets and activities

Maintain and regularly update the customer content library to ensure assets are easy to find and deploy

3-5 years in customer marketing, advocacy, content marketing, or a related marketing function experience in B2B tech or cybersecurity preferred

Strong project management skills and ability to coordinate multiple campaigns and stakeholders simultaneously

Exceptional written and verbal communication skills with attention to detail

Comfort working in fast-paced environments and collaborating across teams

Familiarity with customer reference platforms (e.g., ReferenceEdge) and review sites like GPI or G2 is a plus

A proactive, customer-first mindset and passion for amplifying customer voices

Experience supporting Customer Advisory Boards or executive-level virtual events

Exposure to Salesforce, Gainsight, or advocacy tools like TechValidate, Influitive, or ReferenceEdge

Understanding of Security Service Edge (SSE), cybersecurity, or enterprise IT markets

Interest in growing into a customer storytelling or customer lifecycle marketing role

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Customer Advocacy & Marketing Specialist