CRM Manager

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CRM Manager

This role requires a strategic thinker, hands-on CRM operator, and an excellent communicator who thrives in a collaborative and fast-paced project-based environment.

1.

• Develop and implement lead generation campaigns through cold calling, referrals, inbound channels, and networking.
• Track weekly lead inflow and categorize into hot, warm, and cold stages.
• Ensure timely follow-ups and status updates on all generated leads.
• Monitor lead-to-client conversion and strategize to improve conversion percentage.
• Maintain a qualified lead funnel aligned with SpaceDrafts target industries and geographies.

2.

• Develop and manage CRM strategies to enhance client engagement, loyalty, and satisfaction.
• Design customer journey maps to align with sales, execution, and support cycles.
• Maintain and update client records with touchpoints, preferences, and communication history.
• Execute segmentation strategies for better personalization and retention.

3.

• Plan and execute personalized outreach campaigns (email, WhatsApp, calls, events) to existing clients.
• Nurture repeat business and referrals by maintaining regular post-project contact.
• Gather and analyze client feedback to recommend service improvements.
• Organize client review meetings during and after project handover.

4.

• Maintain and optimize the CRM platform (Zoho CRM / HubSpot / custom tools).
• Set up automated workflows, reminders, follow-ups, and alerts to ensure consistent client communication.
• Coordinate with IT or digital team to integrate CRM with lead generation tools, project tracking apps, or communication platforms.

5.

• Track and report weekly CRM KPIs:
  
• Leads generated vs. target
• Conversion ratio
• Client satisfaction metrics
• Retention and repeat business value
• Prepare dashboards and monthly performance reports for the Director and Management.

6.

• Coordinate with the Sales, Design, Tender, and Project teams to ensure seamless handover and status visibility of leads and clients.
• Participate in weekly internal meetings to provide client updates and contribute to strategic planning.
• Ensure alignment of client communication across all departments.

7.

• Guide and mentor CRM executives and telecallers in CRM usage and relationship handling.
• Conduct periodic training on CRM updates, usage, follow-up etiquette, and client behavior analysis.
• Act as a bridge between management expectations and execution by the CRM team.

• 20 Qualified Leads Generated per Week (mandatory)
• 80%+ CRM system data accuracy
• 100% Follow-up Closure on Hot and Warm Leads
• Increase in Repeat Business %
• Monthly Client Satisfaction Index (CSI) Reports
• Weekly CRM Reports Submission

• Bachelor’s or Master’s degree in Business Administration, Marketing, or related field
• Minimum 5 years of experience in CRM or Client Relations, preferably in construction, interiors, real estate, or B2B service industries
• Strong knowledge of CRM software (Zoho CRM, Salesforce, or similar)
• Excellent communication and interpersonal skills
• Analytical mindset with strategic planning abilities
• Strong organizational and multi-tasking skills

• Work with one of South India’s fastest-growing turnkey interior and civil construction companies
• Collaborate with visionary clients and creative teams
• Play a critical role in revenue and relationship growth
• Competitive compensation and performance-linked incentives