CRM Manager

CRM Manager - Real Estate

We are seeking a proactive and customer-focused CRM Manager to oversee the post-sales experience for our real estate clients. The role involves managing end-to-end customer interactions from booking to possession, ensuring timely communication, documentation, payment tracking, and handover coordination. The ideal candidate will have a strong background in real estate CRM processes, excellent interpersonal skills, and the ability to liaise effectively across departments to deliver a seamless customer journey.

Customer Relationship Management:
Serve as the primary point of contact for customers post-booking till possession.Ensure timely and professional communication with customers regarding project updates, documentation, and payment milestones.Address customer queries, concerns, and grievances in a proactive and solution-oriented manner.

Documentation & Compliance:
Manage all customer documentation including sale agreements, allotment letters, demand letters, and registration paperwork.Coordinate with legal and finance teams to ensure all documents are accurate, compliant, and up to date.

Follow-ups & Coordination:
Track and follow up on customer payment schedules as per construction-linked or time-linked plans.Send demand letters, reminders, and coordinate with the accounts team for invoicing and receipts.Provide payment status reports to management and flag high-risk delays.

Reporting & CRM Tools:
Maintain accurate and up-to-date records of all customer interactions and transactions in the CRM system.Address and resolve customer queries, concerns, or complaints professionally and in a timely mannerGenerate regular MIS reports related to payments, handovers, and customer feedback.

On-Site Engagements:
Organize and conduct site visits, possession ceremonies, and client walkthroughs as needed.Support customer engagement initiatives to enhance satisfaction, retention, and referrals.Cross-functional Collaboration:Liaise with sales, legal, accounts, and project execution teams to resolve customer concerns efficiently.Support the marketing and sales team with customer feedback and testimonials for branding purposes.