Key Responsibilities Team Leadership and Management Lead and manage a team of 5-7 editors and creative professionals
Develop team capabilities through mentorship, training, and performance coaching
Implement efficient workflow processes and creative quality standards
Conduct regular performance reviews and provide constructive feedback
Foster a collaborative and innovative team environment
Allocate projects and manage team workload effectively
Creative Strategy Develop comprehensive marketing creative strategies for Guru Apps Hindi market
Create end-to-end marketing assets across digital platforms
Conceptualize and execute performance marketing creatives
Design engaging visual narratives that resonate with Tier 2 and Tier 3 audiences
Oversee and approve final creative outputs from the team
Content Creation Produce high-impact video ads, social media content, and promotional materials
Develop creative concepts that drive app downloads and user engagement
Create scripts and storyboards for various marketing campaigns
Ensure brand consistency across all creative assets
Provide strategic guidance and creative direction to the editing team
AI and Technology Integration Leverage Gen AI video creation tools for innovative content production
Stay updated with the latest AI-driven creative technologies
Experiment with and implement cutting-edge AI video generation techniques
Optimize AI-generated content for maximum engagement
Performance Marketing Support Collaborate with the performance marketing team
Develop creatives optimized for conversion and user acquisition
Analyze creative performance metrics and iterate accordingly
Required Skills and Qualifications Management Expertise Minimum 2-3 years of team leadership experience
Proven track record of managing creative teams
Experience in:
Team performance management
Creative workflow optimization
Talent development
Cross-functional team collaboration
Technical Expertise Proficiency in Gen AI video creation tools
Advanced knowledge of creative software:
Adobe Creative Suite (Photoshop, Premiere, After Effects)
AI video generation platforms
Social media design tools
Advanced editing and post-production skills
Experience and Background 5-7 years of experience in creative leadership roles
Proven track record in promo/ad creation
Extensive experience in performance marketing creative development
Strong understanding of the digital marketing landscape
Portfolio demonstrating team management and creative versatility
Leadership Skills Strong team management capabilities
Ability to mentor and develop creative talent
Excellent communication and interpersonal skills
Strategic thinking and problem-solving abilities
Capacity to manage multiple projects simultaneously
Conflict resolution and team motivation techniques
Language Skills Fluent in Hindi and English
Understanding of colloquial language and youth communication
Technical Requirements Proficiency in:
Midjourney
DALL-E
Runway ML
Other emerging Gen AI video tools
Understanding of AI content generation ethical guidelines
Ability to manually enhance and refine AI-generated content
Cultural Fit Entrepreneurial mindset
Passion for technology and learning
Commitment to creating impactful, meaningful content
Ability to work in a fast-paced, innovative environment
