Content Strategist

Years of Experience:

1-2 years

Purpose of the role:

Major Responsibilities:

Business Strategy, Direction & Positioning

● The ability to work to establish a content strategy that is in sync with the brand’s

philosophy and objectives across multiple platforms while upholding

creativity standards of the agency.

● Monitor digital & new media industry trends and competitor offerings to identify

potential content avenues and improve current offerings that lead to better value for

customers and higher financial value for Schbang.

● Driving innovation and creativity for the brands on board.

Account Execution

● Creative content writers for long form content for SEO optimization, generation of owned content, purpose driven LinkedIn, Quora, YouTube, Blogspot content.

● Conducting adequate research & gathering relevant material for interactive content

development.

● Develop innovative solutions including content management and maintenance of the

brand’s digital platforms.

● Creating innovative buzz around the brand, its product promotions, launches and

brand-sponsored events.

● Utilize Analytics to analyze and monitor the effectiveness of various aspects of the

campaign such as community, traffic, conversations and engagements, leads and

conversions.