Cluster Sales Manager- EDC

Job Objective:

We are seeking a dynamic and result-oriented Cluster Manager to drive business growth and operational excellence in the premium/high-value merchant segment for our EDC product line. The ideal candidate will lead a team of Key Account Executives to acquire, onboard, and retain high-value merchants, ensuring strong device penetration and transaction volumes across the assigned cluster.

Key Responsibilities:

• Business Development & Revenue Growth:
• Drive acquisition of premium/high-ticket size merchants within the assigned geography.
• Achieve monthly and quarterly sales targets (EDC device installations, transaction volumes, and revenue KPIs).
• Create and execute cluster-level GTM plans aligned with zonal strategy.
• Team Leadership:
• Lead, mentor, and manage a team of frontline sales personnel.
• Conduct regular reviews, performance tracking, and field coaching.
• Drive accountability, productivity, and effectiveness across the team.
• Relationship Management:
• Build and nurture long-term relationships with key merchants to ensure retention and market share.
• Resolve merchant issues promptly through cross-functional coordination (ops, tech, support).
• Market Intelligence & Reporting:
• Analyze market trends, competitor activities, and customer feedback.
• Provide data-driven insights and periodic performance reports to the Zonal Head.
• Compliance & Governance:
• Ensure adherence to onboarding policies, KYC norms, and internal quality guidelines.
• Minimize device returns, fraud, and inactive terminals.

Key Requirements:

• Experience: 4 to 7 years of experience in sales, preferably in the payments, banking, fintech, or POS/EDC industry. Minimum 2 years in a team management role.
• Education: Graduate/Postgraduate in Business, Marketing, or a related field.
• Skillset:
• Strong understanding of EDC/POS technology and merchant needs.
• Proven team management and leadership capability.
• Excellent interpersonal and communication skills.
• Data-driven approach with proficiency in CRM and Excel.