Campaign Management Analyst

Skill required: Marketing Operations - Campaign Management

Designation: Campaign Management Analyst

Qualifications:Any Graduation

Years of Experience:3 to 5 years
About AccentureCombining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com

What would you do We are seeking a highly skilled and detail-oriented Ad Operations Specialist to join our dynamic team. The ideal candidate will be responsible for managing and optimizing the delivery of digital advertising campaigns, ensuring smooth execution, and maintaining the quality and performance of digital ad operations. The role requires a strong understanding of digital advertising platforms, analytics, and the ability to troubleshoot issues effectively.1.Campaign Management:oSet up, monitor, and optimize digital ad campaigns across various platforms/products (display, video, social media, etc.).oEnsure proper targeting, scheduling, and creative deployment for optimal campaign delivery.oManage creative assets and ad trafficking, ensuring the correct formats and specifications are used.oWork closely with the client and provide analytical/campaign reports, track KPIs, and optimize campaigns based on performance metrics.oTroubleshoot and resolve campaign issues related to delivery, tracking, and ad quality.2.Technical Setup & Troubleshooting:oPerform ad trafficking tasks, ensuring that all campaigns are set up properly and execute without errors.oTroubleshoot technical issues, such as discrepancies in reporting, creative issues, or campaign performance problems.oCoordinate with vendors or partners to resolve any issues impacting campaign delivery3.Client Servicing:oCollaborate with account managers/clients, and internal teams to align campaign objectives with ad execution.oCommunicate with Internal & External teams to ensure a smooth campaign delivery takes place.oExcellent written and verbal communication skills for internal and client-facing interactionsoGood at articulating the problems/challenges in simple wordsoProactive in identifying issues/challenges and use the technical knowledge to suggest solutions

What are we looking for 4.Reporting & Analysis:oCreate campaign performance reports and actionable insights to clients and stakeholders.oHelp with the analysis of campaign data to identify trends, opportunities, and areas for improvement.5.Platform Expertise:oStay up to date with the latest trends and updates in digital advertising platforms (Google Ad Manager, Magnite, etc)oMaintain expert knowledge of ad-serving technologies, tracking methods, and optimization tools6.Quality Assurance:Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live
Qualifications &
Skills:

Education:Bachelors degree or Preferred in Marketing, Advertising or related field.Experience:2-3 years of experience in Campaign Management or Ad Operations or Digital marketing.Technical

Skills:

Familiarity with ad-serving platforms (DoubleClick, Sizmek, Google Ad Manager, etc.) and analytics tools (Google Analytics, Magnite, Tableau, etc).Attention to Detail:Strong ability to manage and optimize campaigns with a focus on precision and accuracy.Analytical Mindset:Strong data analysis skills and comfort with numbers to make informed decisions.Communication

Skills:

Excellent written and verbal communication skills for internal and client-facing interactions.Problem-Solving:Ability to troubleshoot and resolve issues in a timely and efficient manner.
Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsPreferred

Skills:

Experience in Video, Audio, Mobile, or Display advertising.Knowledge in Microsoft Excel is must.Excellent written and verbal communication skills for internal and client-facing interactions.Experience with programmatic advertising and RTB (Real-Time Bidding) will be a plus point.Work Environment:Working with dynamic team.Work from office or Hybrid depending on project requirementsThe role involves working in night shift catering to US client with 5-day work schedule with weekly 2 days week offs
Qualification
Any Graduation