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4.0 - 8.0 years
9 - 14 Lacs
Pune
Work from Office
About The Role We are seeking a technically strong and proactive Team Lead Technical Escalations to anchor our Pune-based TE team This role is ideal for someone with prior AdTech experience working as a Technical Lead or Senior IC who thrives in high-pressure environments, excels at cross-functional collaboration, and is passionate about mentoring junior engineers You will play a crucial role in managing complex escalations, guiding issue resolution across global time zones, and driving improvements in troubleshooting workflows and automation What You'll Do Act as the escalation point for high-priority technical issues across APAC, EMEA, and NTAM regions Provide hands-on troubleshooting using REST APIs, browser dev tools, MySQL, and log analysis Lead technical investigations and root cause analysis for issues impacting publishers, demand partners, and platform stability Collaborate with Engineering, Product, and Deal Desk teams to drive long-term fixes and operational improvements Mentor and guide junior engineers to build SME depth and process ownership Drive technical documentation and contribute to knowledge base growth Optimize Jira/Salesforce workflows and enhance reporting for escalations Participate in 21x5 rotational shift coverage (APAC, EMEA, NTAM) and weekend on-call duties as needed We'd Love For You To Have Five to seven years of experience in AdTech, Programmatic Advertising, or SaaS-based technical support Hands-on experience in debugging tools (DevTools, Fiddler), SQL, Linux commands, API analysis In-depth understanding of RTB, PMP, Header Bidding, SDKs, and auction dynamics Prior experience as a Team Lead, Tech Lead, or Senior IC handling cross-functional escalations Strong analytical mindset with the ability to dissect logs, metrics, and partner documentation Proven ability to collaborate across teams and time zones to ensure SLA-bound delivery Exposure to automation initiatives, process design, or tech tool integration Experience working with global AdTech platforms like GAM, PubMatic, Magnite, Xandr, InMobi, IAS, or similar Familiarity with scripting (Python/Shell), dashboards, or observability tools is a plus Qualification Should have a Bachelors degree in engineering (CS / IT) or equivalent degree from a well-known institute/university Additional Information Return to Office: PubMatic employees throughout the global have returned to our offices via a hybrid work schedule (3 days ?in office? and 2 days ?working remotely?) that is intended to maximize collaboration, innovation, and productivity among teams and across functions Benefits: Our benefits package includes the best of what leading organizations provide, such as paternity/maternity leave, healthcare insurance, broadband reimbursement As well, when were back in the office, we all benefit from a kitchen loaded with healthy snacks and drinks and catered lunches and much more! Diversity and Inclusion: PubMatic is proud to be an equal opportunity employer; we dont just value diversity, we promote and celebrate it We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status About PubMatic PubMatic is one of the worlds leading scaled digital advertising platforms, offering more transparent advertising solutions to publishers, media buyers, commerce companies and data owners, allowing them to harness the power and potential of the open internet to drive better business outcomes Founded in 2006 with the vision that data-driven decisioning would be the future of digital advertising, we enable content creators to run a more profitable advertising business, which in turn allows them to invest back into the multi-screen and multi-format content that consumers demand
Posted 1 day ago
3.0 - 5.0 years
9 - 13 Lacs
Thane
Work from Office
Position Overview As a Marketing Communications Specialist at Siemens Limited, you will play a pivotal role in shaping and executing communication strategies that spans retail marketing, digital channels, events, exhibitions, and internal communications. Your role will be instrumental in driving business visibility, enhancing customer engagement, and ensuring communication consistency across all touchpoints. You will collaborate closely with business units, regional sales teams, and external partners to ensure that Siemens' marketing efforts are cohesive, and impactful. Success in this role requires creative thinking, people skills, and hands-on experience in leading high-impact marketing campaigns across various platforms. Key Responsibilities Retail Marketing Executing B2C retail marketing strategies to promote Siemens' products and solutions, ensuring brand alignment and positioning in the market. Partner closely with regional sales teams to create and distribute high-quality in-store marketing materials, including displays, point-of-sale content, and product brochures. Track and analyze retail marketing performance metrics, leverage the insights to optimize future campaigns and drive higher customer engagement. Ensure seamless collaboration between product teams, sales, and market activation agencies to align market activations with product launches and market needs. Digital Marketing Manage Siemens' e-commerce platform for switchgear products, optimizing visibility and traffic through targeted digital marketing efforts. Plan and execute digital marketing campaigns across multiple platforms, including social media, email marketing, paid search, and SEO, to increase customer engagement, drive lead generation, and strengthen brand awareness. Partner with Digital Team to execute content across websites, and social media platforms ensuring consistency with Siemens' branding and messaging. Use advanced analytics tools to track the effectiveness of digital campaigns Support the digital team in paid media planning and implement strategies using tools such as Sprinklr and LinkedIn Sales Navigator. Align demand generation and brand-building activities to generate high-quality leads. Events & Exhibitions Plan & execute industry events and exhibitions, ensuring Siemens' presence communicates innovation and leadership. Oversee vendor management, logistics, PO creation and on-site activations, ensuring smooth event execution. Bring in impactful & innovative experiential marketing ideas that elevate Siemens presence, engage customers, and support lead generation. Produce detailed event reports, analyzing attendee feedback, engagement levels, and ROI to identify areas for improvement and inform future event strategies. Internal Communications Support the business in creating newsletters, announcements, and internal videos, to foster a strong company culture and keep employees informed. Lead internal engagement initiatives that align with Siemens core values and business objectives, including town hall meetings. Work with other departments, and business units to design communications that enhance employee experience and engagement across all channels. Key Skills & Qualifications A Masters degree in Marketing, Communications , Business Administration, or a related field is required. 3-5 years of experience in Marketing Communications, with a proven track record in retail marketing, digital marketing, event management, and internal communications. Relevant knowledge of SEO, SEM, and digital marketing platforms (Google Ads, Facebook Ads, LinkedIn Ads) and experience in leveraging social media for B2B/B2C campaigns. Relevant experience with marketing automation platforms and programmatic advertising (Eloqua, Sprinklr, AEM or equivalent), and analytics tools. Proven expertise in MS Office suite especially PowerPoint and Excel and creative media tools such as Canva, Camtasia or equivalent Vendor management Key Competencies You see the big picture and know just how to align communication and marketing with the companys vision, turning goals into action. You bring people together from every corner of the business and make it work seamlessly. With your quick thinking and adaptability, you tackle problems and turn obstacles into opportunities. You can craft compelling narratives and deliver presentations that leave an impact. You make decisions with confidence and know just how to optimize campaigns for maximum impact. Ready to shape the future with SiemensIf you are enthusiastic about marketing communications and thrive in a collaborative environment, we welcome your application!
Posted 1 day ago
3.0 - 8.0 years
7 - 17 Lacs
Pune
Hybrid
Role & responsibilities Help set up and manage online ad campaigns for teams in the USA, UK, and Canada. Enter and update data in a system called Prisma. Make sure ads are running properly and fix any issues. Coordinate with teams to get the right creative materials (images, videos, links, etc.). Track how the ads are doing (clicks, views, conversions) and make reports. Solve billing or campaign issues quickly. Work with tools like Excel, PowerPoint, CM360, GAM, and others. Join team projects and help improve processes
Posted 1 day ago
3.0 - 5.0 years
3 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do We are seeking a highly skilled and detail-oriented Ad Operations Specialist to join our dynamic team. The ideal candidate will be responsible for managing and optimizing the delivery of digital advertising campaigns, ensuring smooth execution, and maintaining the quality and performance of digital ad operations. The role requires a strong understanding of digital advertising platforms, analytics, and the ability to troubleshoot issues effectively.1.Campaign Management:oSet up, monitor, and optimize digital ad campaigns across various platforms/products (display, video, social media, etc.).oEnsure proper targeting, scheduling, and creative deployment for optimal campaign delivery.oManage creative assets and ad trafficking, ensuring the correct formats and specifications are used.oWork closely with the client and provide analytical/campaign reports, track KPIs, and optimize campaigns based on performance metrics.oTroubleshoot and resolve campaign issues related to delivery, tracking, and ad quality.2.Technical Setup & Troubleshooting:oPerform ad trafficking tasks, ensuring that all campaigns are set up properly and execute without errors.oTroubleshoot technical issues, such as discrepancies in reporting, creative issues, or campaign performance problems.oCoordinate with vendors or partners to resolve any issues impacting campaign delivery3.Client Servicing:oCollaborate with account managers/clients, and internal teams to align campaign objectives with ad execution.oCommunicate with Internal & External teams to ensure a smooth campaign delivery takes place.oExcellent written and verbal communication skills for internal and client-facing interactionsoGood at articulating the problems/challenges in simple wordsoProactive in identifying issues/challenges and use the technical knowledge to suggest solutions What are we looking for 4.Reporting & Analysis:oCreate campaign performance reports and actionable insights to clients and stakeholders.oHelp with the analysis of campaign data to identify trends, opportunities, and areas for improvement.5.Platform Expertise:oStay up to date with the latest trends and updates in digital advertising platforms (Google Ad Manager, Magnite, etc)oMaintain expert knowledge of ad-serving technologies, tracking methods, and optimization tools6.Quality Assurance:Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live Qualifications & Skills: Education:Bachelors degree or Preferred in Marketing, Advertising or related field.Experience:2-3 years of experience in Campaign Management or Ad Operations or Digital marketing.Technical Skills: Familiarity with ad-serving platforms (DoubleClick, Sizmek, Google Ad Manager, etc.) and analytics tools (Google Analytics, Magnite, Tableau, etc).Attention to Detail:Strong ability to manage and optimize campaigns with a focus on precision and accuracy.Analytical Mindset:Strong data analysis skills and comfort with numbers to make informed decisions.Communication Skills: Excellent written and verbal communication skills for internal and client-facing interactions.Problem-Solving:Ability to troubleshoot and resolve issues in a timely and efficient manner. Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsPreferred Skills: Experience in Video, Audio, Mobile, or Display advertising.Knowledge in Microsoft Excel is must.Excellent written and verbal communication skills for internal and client-facing interactions.Experience with programmatic advertising and RTB (Real-Time Bidding) will be a plus point.Work Environment:Working with dynamic team.Work from office or Hybrid depending on project requirementsThe role involves working in night shift catering to US client with 5-day work schedule with weekly 2 days week offs Qualification Any Graduation
Posted 2 days ago
3.0 - 8.0 years
4 - 9 Lacs
Pune
Hybrid
Job Description Summary: You will be part of the Campaign Operations team, which supports global media planning and buying teams (mainly from the US, UK, and Canada). Your main job will be to ensure smooth setup, tracking, and performance of digital ad campaigns across platforms. Key Responsibilities Explained: Campaign Setup & Booking: Use tools like Prisma to input campaign data and book campaigns based on media plans. Coordination: Work closely with the Canada team for campaign uploads, trafficking sheets, and creative specifications. Campaign Monitoring: Track campaign goals, performance, impressions, clicks, conversions, and troubleshoot any delivery issues. Reporting & Analysis: Handle billing issues, maintain updated media flowcharts, and support with competitive analysis. Team Collaboration: Coordinate with internal teams for gathering campaign requirements and participate in team projects./ Requirements: 15 years’ experience in digital marketing, media planning, or buying operations. Knowledge of tools like CM360, DV360, Google Ads, Prisma, MediaTools, or GAM is a plus. Strong Excel and PowerPoint skills, detail-oriented, analytical, and a good communicator. Must be comfortable working in a night shift.
Posted 2 days ago
2.0 - 7.0 years
6 - 10 Lacs
Bengaluru
Work from Office
As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up . Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful. Overview about TII At Target, we have a timeless purpose and a proven strategy. And that hasnt happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations. As a Media Analyst , you will support Roundel Media Team to help meet the needs of Brand Category Marketing and Target Media Network businesses. This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies. They will assist in managing the day-to-day tasks associated with campaign set up and management. This vital role will interface closely with internal support teams and Targets agencies to improve marketing outcomes. The ideal candidate for this role will have a passion for digital media, an eye for detail and an enthusiasm for problem solving. Responsibilities Understandthe campaign needs of our media vendor Workclosely with all teams, includingMedia Analysts,Activation,and Product teamsto ensure work is connected tomeet vendorgoals Understand and analyse theMedia Plan, and ensure the campaign is setaccordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may includeT.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Align with internal teams to translate patterns in campaign performance into future recommendations Understand and analyse the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM,YieldEx, Pinterest). Advanced knowledge of DSPs i.e., DBM, Appnexus, Mediamath, Liveramp, Tuebmogul, Brightroll etc., Have good understanding of DMP workflows & audience segmentation. Be required to work during US Day time (CST) for certain period in the year About You 2 - 7 years of experience in digital marketing focused on analytics or media execution Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub) Should have a fair understanding of the retargeting & affinity models. Hands on experience in any of the DMP platforms (Lotame / Neustar / Bluekai / Oracle / Adobe) will be an added advantage. Understand and analyze the Media Plan, and ensure the campaign is set accordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Intermediate/Advanced Microsoft Excel & PowerPoint skills. Non-Technical / Soft skills Requirement Exhibits excellent communication skills & ability to learn quickly Have strong attention to detail and accuracy. Able to work independently with limited supervision Diligent, solution-focused with a can-do attitude Effective time management and organization skills Eager to get things done and highly self-motivated Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/belonging
Posted 2 days ago
4.0 - 6.0 years
10 - 14 Lacs
Noida
Work from Office
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG. The Role: This role you will serve in a proactive role in monitoring, tracking, and delivering campaigns, including set-up, reporting, assessing performance and optimizing accordingly. You will collaborate with cross-functional teams, including sales, creative, and analytics to ensure the successful implementation and performance of campaigns. This role requires a strong understanding of digital advertising, audience targeting, ad optimization, and campaign analysis. Responsibilities: Oversee the setup, implementation, and management of digital ad campaigns. Monitor and analyse campaign performance to ensure campaign KPIs are delivered. Conduct A/B testing and other optimization strategies to improve campaign performance. Develop and implement optimization strategies to improve ROI and key performance indicators (KPIs). Utilize data analysis tools and techniques to identify trends and insights that drive optimization efforts. Generate and present detailed reports on campaign performance, providing actionable insights and recommendations. Conduct post-campaign analysis to determine the effectiveness and provide insights for future campaigns. Work closely with sales, client and product teams to align advertising strategies with overall business goals. Participate in strategy sessions and provide insights based on campaign performance data. Qualifications 3-7 year's professional experience with digital media preferably within a media agency, trading desk, publisher or technology company. Strong understanding of programmatic advertising and hands-on experience of programmatic DSPs (DV360, TTD, Mediamath, DCM etc) is a must. In-depth understanding and knowledge of MMPs (Appsflyer, Branch, Singular, etc) is required. Strong written and oral communication skills, presentation and analytical skills. Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel Why join us A collaborative output driven program that brings cohesiveness across businesses through technology A solid 360 feedbacks from your peer teams on your support of their goals With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
Posted 2 days ago
8.0 - 12.0 years
8 - 12 Lacs
Mumbai, Maharashtra, India
On-site
This is a chance to join one of the most exciting agencies and lead key FMCG accounts . You'll have the opportunity to work across various target segments and benefit from a systematized working process and a vertical learning curve , which will accelerate your growth. You will also lead client engagement for a set of accounts with a total billing of 500+ crore, requiring you to have a thorough knowledge of traditional media and build strong relationships with key media owners. Measures of Success In three months, you will have: A full understanding of your portfolio of brands . A clear understanding of the different agency stakeholders and have started building relationships with them. Helped your team craft effective agency responses to client briefs. In six months, you will have: The ability to lead strategic and executional discussions with clients. A complete understanding of what's happening with your clients and be able to lead your team on all aspects. Become visible as the leader of your team within the agency and with clients. Started interacting with regional agency teams where applicable. In 12 months, you will have:Led the annual planning process for your clients. Become the seamless bridge between local and regional/global agency teams. The ability to converse fluently on measurement metrics across all touchpoints based on campaign objectives. Won awards in internal and external forums like FOM, Cannes, Smarties, and RAMAI. Started driving agency KPIs , balancing them with client KPIs. Responsibilities of the Role Serve as the brand guardian for assigned brands. Build a relationship as the client's strategic advisor on all communication-related issues for the brand and category. Clarify, formalize, and manage client expectations on an ongoing basis. Develop strategic thinking for your brands and proactively use all information to address business issues. Supervise and lead Annual Operating Plans (AOPs) and Communication Reviews with your teams. Act as the key contact for the Brand/Media Manager for your set of brands. Push planning thinking by leveraging MediaCom's research, systems, and tools, and reapplying regional and global learnings. Create monthly media reviews/reports and lead the conceptualization of local media campaigns and initiatives. Supervise and develop your sub-teams , maintaining a high level of motivation and ensuring basic training for new members. Ensure strict adherence to all SOPs and audit rules . What You Will Need Minimum 8 years of experience in a similar setup. The ability to lead your team with full authority while motivating them during high-activity periods. A knack for building relationships with team members across planning, buying, operations, and finance to overcome typical agency pitfalls. A process-driven mindset . Good relationships with media partners . Business acumen and a strong foundation as a media professional with an understanding of 360-degree media .
Posted 2 days ago
5.0 - 8.0 years
3 - 5 Lacs
Mumbai, Maharashtra, India
On-site
This role offers a unique opportunity for both personal and professional growth . You'll have the chance to innovate , work on key projects and accounts, and be a part of the dynamic environment at EssenceMediacom. What Your Day Job Looks Like Build data insights using industry tools and platform data. Support reviews and Annual Operating Plans (AOPs) for key accounts. Build compelling narratives for major digital platforms and partners. Work on a detailed Business as Usual (BAU) digital investment transformation project. Collaborate closely with business and investment teams to understand challenges and design data-driven solutions. Build and share knowledge about key trends and shifts in the media landscape. Measures of Success In three months: You will have a clear understanding of the role's requirements. You'll understand the key challenges that need to be solved. You'll have knowledge of key partners and their expectations. You will have met with all relevant internal teams. In six months: You will start owning key projects related to your role. You'll be able to build narratives and stories for both client and internal needs. You'll be able to create detailed analyses of key trends and landscape shifts in the digital space. In 12 months: You will drive annual digital investment strategies for key clients. You will be able to build whitepapers on industry topics. You'll establish a brilliant basics framework for digital investments, ensuring foundational excellence. What You'll Bring A thorough understanding of digital media and a strategic mindset . An extremely flexible attitude and the ability to read between the lines. Quick turnaround time and sharp analytical skills . The ability to work well under pressure and handle tough situations with internal stakeholders and media owners. The capability to help the team with market intelligence and structured data . A strong willingness to learn and a drive to succeed. Minimum Qualifications Overall experience of at least 5-8 years . Experience in digital planning/strategy (both biddable and non-biddable). A keen eye for detail . Excellent communication, presentation, storytelling, and analytical skills . Understanding of tools like Comscore, Similarweb, and Data.ai. Good connections with publishers in the industry.
Posted 2 days ago
3.0 - 7.0 years
7 - 10 Lacs
Pune
Hybrid
Role & responsibilities Timely entry of campaign data into Prisma and booking campaigns in alignment with the media plan. Collaborate with Canadian teams to upload and set up digital campaigns within Prisma. Generate campaign release orders (ROs) and monitor campaign performance to ensure alignment with objectives. Support the trafficking process by issuing digital trafficking sheets and insertion order release forms. Conduct competitive analysis and reporting as required. Collect creative specifications and coordinate digital trafficking requirements with the Ad Operations team. Resolve billing discrepancies and ensure accurate reconciliation. Maintain and update media flowcharts based on campaign schedules. Demonstrate expertise in campaign setup, including trafficking, targeting, and tracking implementation. Efficiently manage multiple campaigns simultaneously, ensuring precision and adherence to deadlines. Coordinate with internal teams to gather campaign inputs such as targeting criteria, creative assets, and budget details. Monitor and troubleshoot delivery issues to ensure minimal disruption to campaign performance. Track and optimize key campaign metrics including impressions, clicks, conversions, and ROAS (Return on Ad Spend). Assist with ad hoc tasks related to planning and buying operations. Contribute to departmental projects as assigned.
Posted 2 days ago
10.0 - 15.0 years
10 - 15 Lacs
Gurgaon, Haryana, India
On-site
As the lead for the Digital planning portfolio for the HMCL_IBU business, you will strategically guide a team to achieve key media KPIs for our clients. Reporting of the Role This role reports to the client lead for the business. 3 Best Things About the Job Become a recognized category expert in the 2-wheeler segment by leading strategic conversations across various platforms. Grow your leadership style within an agency dedicated to nurturing talent. Evangelize tech innovation to build efficiencies across the business. Measures of Success In three months: You will have worked with all parts of the GroupM digital ecosystem, bringing them together to create a unified offering for the client . You will have introduced new digital channels to achieve the optimum performance media mix across existing clients. You will be successfully leading the team of planners . In six months: You will be able to effectively pitch 360-degree digital products to clients. You will have worked with a diverse team of media buyers and planners across 360-degree media and beyond. You will be ready to lead and deliver reviews . In 12 months: You will have emerged as a coveted champion and go-to person on digital marketing solutions . You will be proficient with the latest trading techniques and deals by managing the largest portfolio of publishers and channel partners. Responsibilities of the Role Media Planning & Strategy: Work closely and in-depth with a team of digital planners, guiding them on media planning with platform depth . Maintain a strategic mindset by conducting audience deep dives, creating approach notes, and integrating GroupM vertical offerings into the final presentation for the client. Client Success: Understand client objectives and category/competitive trends for various product categories. Steer client review meetings on a regular basis. Deliver client delight and success by weaving together all media offerings, including Digital media, Offline media, content marketing, and brand associations. Manage Campaign Supervision Team:Manage and supervise a team of campaign supervisors . Know the nuances and details of platforms to lead your team of supervisors efficiently . Guide the team on campaign optimization on a regular basis. Work with the Planning team to deliver timely reports. Campaign and Business Reporting: Collaborate with the team of planners and reporting experts to build and deliver campaign reports and post-campaign analysis. Have the foresight to tie back media delivery and reports to business objectives . Work with the automation experts in GroupM to automate reports . Team Management:Manage large teams focused on performance (Biddable and Performance Display) from strategy to delivery and client engagement during annual and regular reviews. Develop and strike partnership deals with key publishers and large affiliates. Skills and Experience Minimum of 10 years of experience in digital media planning and buying. Excellent written and oral communication skills combined with outstanding presentation skills. Proven team management skills . Understanding of the programmatic landscape is preferred, including knowledge of the digital advertising industry, trends, and technologies (DMP, DSP, SSP, etc.). Applied knowledge of 3rd party ad serving , website, and tracking technologies is preferred. Intermediate to advanced analytical skills , specifically related to performance data and metrics, are preferred. Strong interpersonal and communication skills . Excellent problem-solving skills . Stay abreast of the latest technology that affects digital advertising. Have worked closely with publisher partners to elevate industry standards in line with client needs. Exposure to affiliate and programmatic technologies . Demonstrated people management skills .
Posted 2 days ago
2.0 - 7.0 years
7 - 11 Lacs
Bengaluru
Work from Office
As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up . Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful. Overview about TII At Target, we have a timeless purpose and a proven strategy. And that hasnt happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations. As a Media Analyst , you will support Roundel Media Team to help meet the needs of Brand Category Marketing and Target Media Network businesses. This position is focused on analyzing performance, creating optimization recommendations and evolving bid strategies. They will assist in managing the day-to-day tasks associated with campaign set up and management. This vital role will interface closely with internal support teams and Targets agencies to improve marketing outcomes. The ideal candidate for this role will have a passion for digital media, an eye for detail and an enthusiasm for problem solving. Responsibilities Understandthe campaign needs of our media vendor Workclosely with all teams, includingMedia Analysts,Activation,and Product teamsto ensure work is connected tomeet vendorgoals Understand and analyse theMedia Plan, and ensure the campaign is setaccordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may includeT.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Align with internal teams to translate patterns in campaign performance into future recommendations Understand and analyse the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM,YieldEx, Pinterest). Advanced knowledge of DSPs i.e., DBM, Appnexus, Mediamath, Liveramp, Tuebmogul, Brightroll etc., Have good understanding of DMP workflows & audience segmentation. Be required to work during US Day time (CST) for certain period in the year About You 2 - 7 years of experience in digital marketing focused on analytics or media execution Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub) Should have a fair understanding of the retargeting & affinity models. Hands on experience in any of the DMP platforms (Lotame / Neustar / Bluekai / Oracle / Adobe) will be an added advantage. Understand and analyze the Media Plan, and ensure the campaign is set accordingly Manage the budget of the campaigns and effectively shift it between different media channels Provide optimization strategies holistically across the campaign channels based on unique campaign objectives; channels may include T.com, display, mobile, video, social and search; consider creative and audience optimization tactics. Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Intermediate/Advanced Microsoft Excel & PowerPoint skills. Non-Technical / Soft skills Requirement Exhibits excellent communication skills & ability to learn quickly Have strong attention to detail and accuracy. Able to work independently with limited supervision Diligent, solution-focused with a can-do attitude Effective time management and organization skills Eager to get things done and highly self-motivated Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/belonging
Posted 4 days ago
2.0 - 7.0 years
6 - 10 Lacs
Bengaluru
Work from Office
As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values different voices and lifts each other up . Here, we believe your unique perspective is important, and you'll build relationships by being authentic and respectful. Overview about TII At Target, we have a timeless purpose and a proven strategy. And that hasnt happened by accident. Some of the best minds from different backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Targets global team and has more than 4,000 team members supporting the companys global strategy and operations. Role Description As a Media Analyst, youll execute marketing programs across a variety of brands and businesses. Working at both the account and brand level to implement and activate digital media campaignsinclusive of building segments, forecasting and booking media placements, building media recommendations and assist in crafting insights based on media campaign performance. You will provide a high level of customer service to partner teams/clients with effective communication, timely responses to requests, and proactive resolution of potential issues. With support and guidance from your leader you will build various client or sales deliverables; such as proposals, media approaches, and audience strategies. You will be tasked with understanding and staying up to date on industry trends both in the retails and digital advertising landscape. Responsibilities Own the media strategy across all teams and ensure campaigns are set up for success. Manage, delegate the day-to-day media executions to ensure adherence to deadlines, media plan changes, creative specs, blocking charts, etc. Identify target audiences, and analyze their characteristics, behavior and media habits. Define key metrics and work with insights team to build deeper insights into media plans and optimization opportunities. Provide informed point of views on recommendations and opportunities on media strategies and tactics. Develop a thorough, up to date knowledge of the clients, categories, business and media. Understand and analyze the campaign reporting in different media tools and servers (DFP, DCM, FB, Operative One, DBM,YieldEx, Pinterest). Support the execution of strategy, provide brand stewardship and maintain strong client satisfaction on assigned accounts Be required to work during US Day time (CST) for certain period in the year About You Minimum of 2-7 years of experience in digital marketing digital media planning, analytics or media execution Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers(Google Adsuite / Openx),, rich media vendors(Pointroll / Sizmek / Doubleclick / Medialets),Social (FB /Twitter /Pinterest) RTB/Programmatic buying experience a plus.(DBM / TTD / Mediamath / Appnexus / Mopub) Creativity in making recommendations/problem solving. Strong quantitative and analytical skills along with solid communication skills Observe and evaluate trends of media campaigns and provide recommendations for optimization tactics to help drive campaign efficiency and effectiveness Proficiency with Microsoft Excel, Word, and PowerPoint; Media Tools knowledge is a must. Experience with ad servers, DFP, DCM, Sizmek, etc. and order management tools, Prisma, Operative Non-Technical / Soft skills Requirement Exhibits excellent communication skills & ability to learn quickly Have strong attention to detail and accuracy. Able to work independently with limited supervision Diligent, solution-focused with a can-do attitude Effective time management and organization skills Eager to get things done and highly self-motivated Exhibit time management skills and the ability to multitask, manage concurrent projects and work successfully under pressure. Ability to interact with all levels of team across Bangalore and Minneapolis Useful Links- Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/belonging
Posted 4 days ago
5.0 - 7.0 years
9 - 14 Lacs
Hyderabad, Chennai, Bengaluru
Hybrid
Location: Hyderabad, Chennai, Coimbatore, Bangalore Experience: 5-6 years Skills: DV360/TTD/Amazon DSP, Deals, RTB, having end to end campaign knowledge. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the worlds premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this Responsibilities Successfully managing day-to-day performance of campaigns across different DSPs and related platforms Coordinate campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders. Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.) Working with agency team to develop best-in-class solutions based on available tech. Oversee media tracking and analytics set up and implementation. Communicates day-to-day format, screen, inventory performance to clients and agencies as needed. Understand and describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. Qualifications A full-time graduate degree (Mandatory) 5 to 6 years of relevant experience in managing programmatic campaigns for large clients. Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred. Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics Able to proficiently describe all possible KPIs and how they fit into the customer journey. Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment. Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.
Posted 4 days ago
3.0 - 5.0 years
12 - 14 Lacs
Bengaluru
Work from Office
Overview Location: Hyderabad, Chennai, Coimbatore, Bangalore Experience: 5-6 years Skills: DV360/TTD/Amazon DSP, Deals, RTB, having end to end campaign knowledge. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together. Responsibilities Successfully managing day-to-day performance of campaigns across different DSPs and related platforms Coordinate campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders. Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.) Working with agency team to develop best-in-class solutions based on available tech. Oversee media tracking and analytics set up and implementation. Communicates day-to-day format, screen, inventory performance to clients and agencies as needed. Understand and describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. Qualifications A full-time graduate degree (Mandatory) 5 to 6 years of relevant experience in managing programmatic campaigns for large clients. Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred. Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics Able to proficiently describe all possible KPIs and how they fit into the customer journey. Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment. Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.
Posted 4 days ago
1.0 - 3.0 years
2 - 6 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Associate Qualifications: Any Graduation Years of Experience: 1-3 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do We are seeking a highly skilled and detail-oriented Ad Operations Specialist to join our dynamic team. The ideal candidate will be responsible for managing and optimizing the delivery of digital advertising campaigns, ensuring smooth execution, and maintaining the quality and performance of digital ad operations. The role requires a strong understanding of digital advertising platforms, analytics, and the ability to troubleshoot issues effectively.1.Campaign Management:oSet up, monitor, and optimize digital ad campaigns across various platforms/products (display, video, social media, etc.).oEnsure proper targeting, scheduling, and creative deployment for optimal campaign delivery.oManage creative assets and ad trafficking, ensuring the correct formats and specifications are used.oWork closely with the client and provide analytical/campaign reports, track KPIs, and optimize campaigns based on performance metrics.oTroubleshoot and resolve campaign issues related to delivery, tracking, and ad quality.2.Technical Setup & Troubleshooting:oPerform ad trafficking tasks, ensuring that all campaigns are set up properly and execute without errors.oTroubleshoot technical issues, such as discrepancies in reporting, creative issues, or campaign performance problems.oCoordinate with vendors or partners to resolve any issues impacting campaign delivery.3.Client Servicing:oCollaborate with account managers/clients, and internal teams to align campaign objectives with ad execution.oCommunicate with Internal & External teams to ensure a smooth campaign delivery takes place.oExcellent written and verbal communication skills for internal and client-facing interactionsoGood at articulating the problems/challenges in simple wordsoProactive in identifying issues/challenges and use the technical knowledge to suggest solutions What are we looking for 4.Reporting & Analysis:oCreate campaign performance reports and actionable insights to clients and stakeholders.oHelp with the analysis of campaign data to identify trends, opportunities, and areas for improvement.5.Platform Expertise:oStay up to date with the latest trends and updates in digital advertising platforms (Google Ad Manager, Magnite, etc)oMaintain expert knowledge of ad-serving technologies, tracking methods, and optimization tools6.Quality AssuranceReview and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live. Qualifications & Skills: EducationBachelors degree or Preferred in Marketing, Advertising or related field.Experience2-3 years of experience in Campaign Management or Ad Operations or Digital marketing.Technical Skills: Familiarity with ad-serving platforms (DoubleClick, Sizmek, Google Ad Manager, etc.) and analytics tools (Google Analytics, Magnite, Tableau, etc).Attention to DetailStrong ability to manage and optimize campaigns with a focus on precision and accuracy.Analytical MindsetStrong data analysis skills and comfort with numbers to make informed decisions.Communication Skills: Excellent written and verbal communication skills for internal and client-facing interactions.Problem-SolvingAbility to troubleshoot and resolve issues in a timely and efficient manner Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsPreferred Skills: Experience in Video, Audio, Mobile, or Display advertising.Knowledge in Microsoft Excel is must.Excellent written and verbal communication skills for internal and client-facing interactions.Experience with programmatic advertising and RTB (Real-Time Bidding) will be a plus point.Work Environment:Working with dynamic team.Work from office or Hybrid depending on project requirementsThe role involves working in night shift catering to US client with 5-day work schedule with weekly 2 days week offs Qualification Any Graduation
Posted 4 days ago
3.0 - 5.0 years
3 - 7 Lacs
Mumbai
Work from Office
Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Analyst Qualifications: Any Graduation Years of Experience: 3 to 5 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do We are seeking a highly skilled and detail-oriented Ad Operations Specialist to join our dynamic team. The ideal candidate will be responsible for managing and optimizing the delivery of digital advertising campaigns, ensuring smooth execution, and maintaining the quality and performance of digital ad operations. The role requires a strong understanding of digital advertising platforms, analytics, and the ability to troubleshoot issues effectively.1.Campaign Management:oSet up, monitor, and optimize digital ad campaigns across various platforms/products (display, video, social media, etc.).oEnsure proper targeting, scheduling, and creative deployment for optimal campaign delivery.oManage creative assets and ad trafficking, ensuring the correct formats and specifications are used.oWork closely with the client and provide analytical/campaign reports, track KPIs, and optimize campaigns based on performance metrics.oTroubleshoot and resolve campaign issues related to delivery, tracking, and ad quality.2.Technical Setup & Troubleshooting:oPerform ad trafficking tasks, ensuring that all campaigns are set up properly and execute without errors.oTroubleshoot technical issues, such as discrepancies in reporting, creative issues, or campaign performance problems.oCoordinate with vendors or partners to resolve any issues impacting campaign delivery.3.Client Servicing:oCollaborate with account managers/clients, and internal teams to align campaign objectives with ad execution.oCommunicate with Internal & External teams to ensure a smooth campaign delivery takes place.oExcellent written and verbal communication skills for internal and client-facing interactionsoGood at articulating the problems/challenges in simple wordsoProactive in identifying issues/challenges and use the technical knowledge to suggest solutions What are we looking for 4.Reporting & Analysis:oCreate campaign performance reports and actionable insights to clients and stakeholders.oHelp with the analysis of campaign data to identify trends, opportunities, and areas for improvement.5.Platform Expertise:oStay up to date with the latest trends and updates in digital advertising platforms (Google Ad Manager, Magnite, etc)oMaintain expert knowledge of ad-serving technologies, tracking methods, and optimization tools6.Quality Assurance:Review and ensure all creative assets meet technical specifications and are free from errors. Resolve any discrepancies before the ads go live. Qualifications & Skills: Education:Bachelors degree or Preferred in Marketing, Advertising or related field.Experience:2-3 years of experience in Campaign Management or Ad Operations or Digital marketing.Technical Skills: Familiarity with ad-serving platforms (DoubleClick, Sizmek, Google Ad Manager, etc.) and analytics tools (Google Analytics, Magnite, Tableau, etc).Attention to Detail:Strong ability to manage and optimize campaigns with a focus on precision and accuracy.Analytical Mindset:Strong data analysis skills and comfort with numbers to make informed decisions.Communication Skills: Excellent written and verbal communication skills for internal and client-facing interactions.Problem-Solving:Ability to troubleshoot and resolve issues in a timely and efficient manner Roles and Responsibilities: In this role you are required to do analysis and solving of lower-complexity problems Your day to day interaction is with peers within Accenture before updating supervisors In this role you may have limited exposure with clients and/or Accenture management You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments The decisions you make impact your own work and may impact the work of others You will be an individual contributor as a part of a team, with a focused scope of work Please note that this role may require you to work in rotational shiftsPreferred Skills: Experience in Video, Audio, Mobile, or Display advertising.Knowledge in Microsoft Excel is must.Excellent written and verbal communication skills for internal and client-facing interactions.Experience with programmatic advertising and RTB (Real-Time Bidding) will be a plus point.Work Environment:Working with dynamic team.Work from office or Hybrid depending on project requirementsThe role involves working in night shift catering to US client with 5-day work schedule with weekly 2 days week offs Qualification Any Graduation
Posted 4 days ago
3.0 - 8.0 years
6 - 16 Lacs
Pune
Hybrid
Role & responsibilities Enter campaign data into Prisma accurately and on time, following the media plan. Collaborate with the Canada team to set up digital campaigns in Prisma. Create and track campaign ROs to ensure performance goals are met. Handle trafficking by preparing digital trafficking sheets and release forms. Perform competitive analysis and reporting. Gather creative specs and support Ad Ops with trafficking needs. Resolve any billing issues related to campaigns. Update media flowcharts according to campaign timelines. Set up campaigns, including targeting, tracking, and ad trafficking. Manage multiple campaigns while ensuring accuracy and meeting deadlines. Work with internal teams to collect campaign inputs like creatives, targeting, and budgets. Troubleshoot and fix any delivery issues during campaigns. Monitor key metrics like impressions, clicks, conversions, and ROI. Support additional planning and buying tasks as needed. Participate in team projects when required.
Posted 4 days ago
4.0 - 9.0 years
8 - 18 Lacs
Pune
Hybrid
Role & responsibilities: Set up digital campaigns in Prisma based on media plans Coordinate trafficking, RO issuance, and billing resolutions Monitor campaign performance (impressions, clicks, conversions, ROAS) Troubleshoot delivery issues and track media flowcharts Analyze competitive data & support global operations Preferred candidate profile Familiarity with platforms like Prisma, CM360, GAM, Google Analytics , or DSPs is a plus. Strong Excel and PowerPoint skills. Excellent analytical, communication, and problem-solving abilities. Highly organized, detail-oriented, and able to manage multiple campaigns simultaneously. Apply Here: karthik.ps@xpheno.com https://www.linkedin.com/in/p-s-karthik-41a909207/
Posted 4 days ago
3.0 - 7.0 years
10 - 20 Lacs
Hyderabad
Hybrid
Job Title: Programmatic Associate Campaign Manager/Campaign Manager Location: Hyderabad JOB DESCRIPTION: Sabio is looking for an Associate Campaign Manager/Campaign Manager to join our growing team in Hyderabad. This role will support our US Sales and Account Management team. You will be involved in managing multiple campaigns from set up to completion, optimizing where possible, and troubleshooting issues where appropriate. Responsibilities : Ability to create, launch and optimize digital campaigns using Ads Manager, Business Manager, and other relevant platforms. Ensure campaigns are set up and run as per relevant targeting laid out by the Salesperson responsible. Creating multiple ad campaigns across multiple advertising channels. Monitoring campaign delivery, performance, and margin to ensure all targets are met. Run A/B testing to measure the right results and optimize the campaign deliverable Continuously track the progress of the campaign, measure the effectiveness of every activity, and report the progress on a regular basis to key stakeholders. Measure and report the performance of all campaigns and assess against goals. Responsible for reconciling billing figures from the platform. Analyze campaign data to draw conclusions to present back to the Sales team and clients. Use data from existing campaigns to influence strategies for upcoming ones by considering performance metrics and audience targeting, in turn leading to the achievement of sales objectives. Program specialist who has worked on platforms like Bidswitch, Yahoo, TTD, Xandr, DV etc. Requirements: Bachelors Degree in Marketing or a similar field. Have 2-6 years of industry experience, preferably with Digital Marketing/programmatic and/or mobile experience. Strong analytic skills, ability to work in fast paced environment, meticulous attention to detail, and digital advertising knowledge Demonstrated trafficking experience on platforms like DCM, ZEDO, MEDIAMIND, CELTRA, FLASHTALKING, JIVOX or BONZAI etc. Experience with programmatic buying and working experience utilizing Real-Time Bidding technologies (DSPs, Ad Exchanges, SSPs) is a plus. Excellent client servicing, organizational, and communication skills. Works well both within a team and individually. Organizational and time management skills to juggle multiple tasks. Ability to problem solve and analyze data sets. Able to formulate conclusions and develop recommendations. Work well under pressure, as some responsibilities may be time-sensitive and under tight deadlines Strong Excel & PowerPoint knowledge. Interest in ad technology and digital media. Would be added advantage to have end-to-end experience on programmatic execution
Posted 5 days ago
3.0 - 8.0 years
6 - 16 Lacs
Pune
Hybrid
Role & responsibilities Help set up and manage online ad campaigns for teams in the USA, UK, and Canada. Enter and update data in a system called Prisma. Make sure ads are running properly and fix any issues. Coordinate with teams to get the right creative materials (images, videos, links, etc.). Track how the ads are doing (clicks, views, conversions) and make reports. Solve billing or campaign issues quickly. Work with tools like Excel, PowerPoint, CM360, GAM, and others. Join team projects and help improve processes
Posted 1 week ago
2.0 - 4.0 years
5 - 9 Lacs
Bengaluru
Work from Office
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG. The Role: This role you will serve in a proactive role in monitoring, tracking, and delivering campaigns, including set-up, reporting, assessing performance and optimizing accordingly. You will collaborate with cross-functional teams, including sales, creative, and analytics to ensure the successful implementation and performance of campaigns. This role requires a strong understanding of digital advertising, audience targeting, ad optimization, and campaign analysis. Responsibilities: Oversee the setup, implementation, and management of digital ad campaigns. Monitor and analyse campaign performance to ensure campaign KPIs are delivered. Conduct A/B testing and other optimization strategies to improve campaign performance. Develop and implement optimization strategies to improve ROI and key performance indicators (KPIs). Utilize data analysis tools and techniques to identify trends and insights that drive optimization efforts. Generate and present detailed reports on campaign performance, providing actionable insights and recommendations. Conduct post-campaign analysis to determine the effectiveness and provide insights for future campaigns. Work closely with sales, client and product teams to align advertising strategies with overall business goals. Participate in strategy sessions and provide insights based on campaign performance data. Qualifications 3-7 year's professional experience with digital media preferably within a media agency, trading desk, publisher or technology company. Strong understanding of programmatic advertising and hands-on experience of programmatic DSPs (DV360, TTD, Mediamath, DCM etc) is a must. In-depth understanding and knowledge of MMPs (Appsflyer, Branch, Singular, etc) is required. Strong written and oral communication skills, presentation and analytical skills. Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel Why join us A collaborative output driven program that brings cohesiveness across businesses through technology A solid 360 feedbacks from your peer teams on your support of their goals With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
Posted 1 week ago
5.0 - 10.0 years
5 - 10 Lacs
Bengaluru, Karnataka, India
On-site
An Ideal Candidate: 3+years of strong exp with DCM, CM360, GAM,CM, Ad Trafficking & Ad operations. Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required. Experience in an analytical, results-oriented environment with external customer interaction. Attention to detail and a sense of accountability is required. Key Competencies: Manages and executes display campaigns including, but not limited to account setup, organisation and management Audits, reviews and analyses reports, leads optimisation efforts to meet campaign objectives Leads creative services initiatives including creative specifications and competitive analysis Contributes to weekly client calls? Monitors industry changes and translates those changes into actionable recommendations Builds strong relationships across client services team and with client
Posted 1 week ago
3.0 - 7.0 years
6 - 10 Lacs
Bengaluru
Work from Office
Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the team Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG. The Role: This role you will serve in a proactive role in monitoring, tracking, and delivering campaigns, including set-up, reporting, assessing performance and optimizing accordingly. You will collaborate with cross-functional teams, including sales, creative, and analytics to ensure the successful implementation and performance of campaigns. This role requires a strong understanding of digital advertising, audience targeting, ad optimization, and campaign analysis. Responsibilities: Oversee the setup, implementation, and management of digital ad campaigns. Monitor and analyse campaign performance to ensure campaign KPIs are delivered. Conduct A/B testing and other optimization strategies to improve campaign performance. Develop and implement optimization strategies to improve ROI and key performance indicators (KPIs). Utilize data analysis tools and techniques to identify trends and insights that drive optimization efforts. Generate and present detailed reports on campaign performance, providing actionable insights and recommendations. Conduct post-campaign analysis to determine the effectiveness and provide insights for future campaigns. Work closely with sales, client and product teams to align advertising strategies with overall business goals. Participate in strategy sessions and provide insights based on campaign performance data. Qualifications 3-7 year's professional experience with digital media preferably within a media agency, trading desk, publisher or technology company. Strong understanding of programmatic advertising and hands-on experience of programmatic DSPs (DV360, TTD, Mediamath, DCM etc) is a must. In-depth understanding and knowledge of MMPs (Appsflyer, Branch, Singular, etc) is required. Strong written and oral communication skills, presentation and analytical skills. Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel Why join us A collaborative output driven program that brings cohesiveness across businesses through technology A solid 360 feedbacks from your peer teams on your support of their goals With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
Posted 1 week ago
3.0 - 8.0 years
7 - 17 Lacs
Pune
Hybrid
Role & responsibilities Responsible for Prisma campaign data inputting in a timely manner, booking campaigns in accordance with media plan Work with the teams based in Canada to upload & setup of campaigns for Digital buys within Prisma Issue campaign RO and track campaign performance to ensure it is delivering as per the goals Facilitate the trafficking process by issuing Digital trafficking sheets and Insertion Order Release Forms Competitive reporting and analysis Collect creative specifications and manage digital trafficking requirements for the Ad Ops team.
Posted 1 week ago
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