687 Btl Jobs - Page 2

Ensure compliance with the overall brand guidelines, develop the organization’s marketing strategy, short- term & long-term marketing plans. Marketing Calendar Ownership Campaign Planning & Execution Digital Marketing Leadership ATL & BTL Strategy Required Candidate profile Exp. in ATL/BTL, marketing Campaign Strong understanding of media planning, customer segmentation ,branding principles, Analytical knowledge, Creativity & expression, Influencing & negotiation skills

Duties and responsibility Translate business and communication goals, into unique deliverable Make decisions on a daily basis that ensure both profitability and creative quality Assure that timely and informative communication takes place between the creative function and the partners, account team and clients Candidate Profile 4-7 yrs with solid track record in BTL A portfolio second to none Someone who can independently manage the creative of the branch and report directly to the National Creative Head in Mumbai. Someone who has a flair and ability to manage the creative team, be a mentor, work on pitches and work as a team with the branch head.

As the Marketing Manager, you will be responsible for leading the development and execution of integrated marketing strategies across India. Your role will involve driving consistent brand communication through various channels such as ATL, BTL, and digital platforms. It will be crucial to monitor consumer trends and competitor activities to continuously evolve the brand strategy for maximum impact. You will own and manage all digital marketing initiatives including social media, SEO/SEM, content marketing, influencer outreach, and paid campaigns. Your focus will be on improving customer acquisition and retention through data-driven digital strategies. It will be essential to measure and optimize digital campaign performance using analytics and CRM insights to drive business growth. Your role will also entail creating and implementing revenue-driven marketing campaigns aimed at increasing salon footfall, service bookings, and customer loyalty. Collaboration with sales and franchise teams will be key to ensure alignment of marketing efforts with business goals. Tracking campaign ROI and optimizing marketing budgets for maximum efficiency will be part of your responsibilities. In terms of leadership and people management, you will lead, inspire, and develop a team of marketing and digital professionals. Setting clear KPIs and monitoring performance to ensure the delivery of business outcomes will be a critical aspect of your role. Promoting collaboration, creativity, and accountability across the team will be essential for achieving marketing objectives. Additionally, you will travel regularly to support franchise partners with localized marketing strategies. Ensuring that marketing standards and brand guidelines are followed across all outlets will be crucial. Addressing region-specific market dynamics while maintaining national consistency will also be part of your responsibilities as the Marketing Manager.,

Urgently required candidates for Zonal Marketing Executive role for UP. Exp in handling ATL, BTL along with channel sales is must. Base location is Kolkata. Call Ishika 9051331110. Forward CVs to vardhana1208@gmail.com. Involves travelling to UP. Required Candidate profile GT Sales, must be having exp of working in UP. Marketing, ATL , BTL. FMCG. Base location is Kolkata but job involves travelling in UP. Call Ishika 9051331110 Forward CVs to vardhana1208@gmail.com

Plan & oversee the monthly creative calendar in alignment with marketing campaigns, events, promotions, & seasonal themes. Brief & coordinate with the designer for all visual collaterals hoardings, backdrops, danglers, posters, digital ads, etc.

Position Overview: We are seeking a dynamic and experienced Marketing & Sales Manager to lead our marketing and sales initiatives. The ideal candidate will have a strong background in welding consumables or related welding materials and equipment, with a proven track record in driving business growth and expanding market presence. Key Responsibilities: Sales Strategy Development: Formulate and implement comprehensive sales strategies to achieve revenue targets and expand market share in the welding consumables sector. Market Analysis: Conduct in-depth market research to identify industry trends, customer needs, and competitor activities, utilizing insights to inform sales tactics. Customer Relationship Management: Build and maintain strong relationships with existing and potential clients, ensuring high levels of customer satisfaction and loyalty. Product Promotion: Develop and execute marketing campaigns to promote MIG welding wires and related products, enhancing brand visibility and product awareness. Technical Consultation: Provide expert advice on welding solutions, assisting clients in selecting appropriate products to meet their specific requirements. Sales Reporting: Monitor sales performance, prepare regular reports, and present findings to senior management, highlighting achievements and areas for improvement. Team Leadership: Lead and mentor the sales team, fostering a collaborative environment to achieve collective goals. Qualifications: Education: Bachelors degree in Mechanical Engineering, Welding Technology, or a related field. Experience: Minimum of 510 years in sales and marketing within the welding consumables industry or a closely related field. Technical Expertise: In-depth knowledge of welding processes, consumables, and equipment. Skills: Strong communication, negotiation, and interpersonal skills; ability to analyze market trends and adapt strategies accordingly. Travel: Willingness to travel as required to meet clients and attend industry events.

Roles and Responsibilities Manage promotional activities, events, including vendor management, to achieve business objectives. Plan and execute advertising campaigns across various channels (ATL & BTL). Collaborate with cross-functional teams to create effective marketing communication plans. Market Visits to relevant exhibitions, dealers, vendors in designated areas.

Position Overview We are seeking a proactive and results-driven Brand Manager to join our dynamic team. This role is pivotal in driving the company's growth through the effective activation of marketing strategies and robust business development initiatives. Additionally, the manager will implement a alternate channel strategy to drive incremental revenue. Key Responsibilities Creating & executing the annual marketing plan for the year to enable sales team to achieve primary sales target for the year. Build product-specific strategies, using the 4Ps to drive sales and improve our market share. Customer Activation Digital strategy, asset creation, content calendar, execution & KPI achievement. Fuel strategies with deep market insights, keeping abreast of trends and competitor movements. Direct the annual range review and 4P planning process, creating success models that the Sales team can deliver. Lead new and innovative channel strategies, ensuring incremental revenue of the category. What We Are Looking For Masters degree in Marketing, Business Administration, or a related field. Solid background in brand marketing with a proven track record of crafting compelling customer marketing actions. Keen creative sensibility. Need to be able to appreciate the difference between the role of each medium & consumers interaction with it to be able to create impactful interventions. 3-5 years of strong experience. Additional Information This position will require travel for conferences, CMEs, RTMs, and other events. Flexibility to work outside regular business hours may be required to support business operations. Experience in Health care background will be preferred.

Skill required: Marketing Operations - Braze Customer Engagement Platform Designation: Marketing Platform Auto Associate Qualifications: Any Graduation Years of Experience: 1 to 3 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designBraze is a customer engagement platform for multichannel marketing. Understand the delivery of platform capabilities for clients from architect, solutioning, development, testing. What are we looking for Be responsible for staying current on industry trends offering ideas and solutions to client needs. Passionate & self-motivated and constantly looking for better ways to bring email concepts and development to new heights. Work independently in a structured team without close supervision. You understand cross-client, cross-platform, and cross-device compatibility. Experience with email automation, triggers, and deployment. Strong working knowledge of HTML5, CSS3 as they are used in email specifically. Working knowledge in a programming language such as JavaScriptExperience with LiquidExperience working with e-mail testing tools such as LitmusStrong Problem-solving skills. Roles and Responsibilities: Solid hands-on experience in CRM or multi-channel marketing.Experience in working with CRM tools (Braze ideally, other tools considered)Good understanding of the tech CRM landscape and main trends in the industry.Customer-centric & strategic mindset, knowledge about how to drive loyalty and retentionCross-department stakeholder managementExperience with LiquidExperience working with e-mail testing tools such as LitmusWorking knowledge in a programming language such as JavaScript Qualification Any Graduation

Skill required: Marketing Operations - Campaign Management Designation: Campaign Management Specialist Qualifications: Any Graduation Years of Experience: 7 to 11 years About Accenture Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song all powered by the worlds largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. Visit us at www.accenture.com What would you do Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe planning, executing, tracking and analysis of direct marketing campaigns. These tasks span the entire lifecycle of a marketing campaign, from inception to launch to evaluation of result. What are we looking for In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shiftsIn this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Roles and Responsibilities: In this role you are required to do analysis and solving of moderately complex problems May create new solutions, leveraging and, where needed, adapting existing methods and procedures The person would require understanding of the strategic direction set by senior management as it relates to team goals Primary upward interaction is with direct supervisor May interact with peers and/or management levels at a client and/or within Accenture Guidance would be provided when determining methods and procedures on new assignments Decisions made by you will often impact the team in which they reside Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture Please note that this role may require you to work in rotational shifts Qualification Any Graduation

About the Role We are seeking energetic and resourceful individuals who can think on their feet, hustle on the ground, and identify high-potential marketing opportunities. This role is perfect for someone who loves fieldwork, is street-smart, and can gather market intelligence while ensuring smooth on-ground execution of marketing initiatives and events. Role & Responsibilities Conduct on-ground recce for marketing avenues such as banners, hoardings, kiosks, and offline campaigns. Build a strong understanding of local markets to identify high-visibility touchpoints and partnerships. Plan and execute field operations for marketing activities and events in coordination with the central marketing team. Assist in vendor identification, negotiation, and management for on-ground activations. Gather and report real-time insights on competitions marketing activities in assigned territories. Coordinate with internal teams and external vendors for seamless execution of campaigns. Drive footfalls to events and Brick&Bolts physical marketing initiatives through active promotion and networking. Regularly submit field reports, photographs, and data on activities undertaken Required Skills & Qualifications Graduate with 1+ years of experience in field marketing, event operations, or related roles. Willingness to travel extensively within the assigned city/region. Excellent communication and negotiation skills in English and local language(s). Strong problem-solving skills and ability to make decisions independently. A go-getter attitude with a passion for on-ground execution and market exploration. Ability to multitask and manage operations under tight deadlines. Proficiency in using mobile apps and reporting tools. What We’re Looking For We are looking for hustlers – individuals who are self-driven, proactive, and willing to go the extra mile to get things done. If you love working in dynamic environments and enjoy being on the move, this role is for you.

Keep up to date with customer trends, as well as trying to predict future trends supervising advertising, product design Target audiences Brand Positioning and Messaging Brand Performance Monitoring

Keep up to date with customer trends, as well as trying to predict future trends supervising advertising, product design Target audiences Brand Positioning and Messaging Brand Performance Monitoring

Job Title: Sr. Executive / Assistant Manager Marketing Department: Marketing Location: Gurugram Reporting To: Marketing Manager / Head of Division CTC Range: 10–12 LPA Job Purpose: To support and lead marketing initiatives for the OTC and Muscle Food (Sports Nutrition) categories, ensuring effective trade channel operations, branding strategies, and field team alignment for business growth. Key Responsibilities: Execute and monitor marketing plans for the OTC and Sports Nutrition categories. Work closely with trade channels to drive brand visibility and sales performance. Plan and manage ATL/BTL activities including promotions, events, and on-ground activation. Handle digital marketing campaigns and coordinate with media agencies. Manage media budgets in the range of 3–5 crores , ensuring ROI-focused spends. Liaise with the field force to ensure marketing initiatives are well integrated on-ground. Collaborate with sales, product, and creative teams to ensure brand consistency. Analyze campaign performance and consumer trends to recommend marketing improvements. Candidate Requirements: Qualification: MBA in Marketing (mandatory) Experience: 3–6 years (preferred in FMCG/OTC/Health & Nutrition sectors) Skills: Strong understanding of Trade Channel Marketing Experience with ATL/BTL and Digital Branding Media planning and budget handling experience Good communication, coordination, and analytical skills Preference: Male candidate (as per field travel requirements)

We are looking for a highly motivated and experienced Growth Marketing Associate to join our team at SAADAA, an IT Services & Consulting company. The ideal candidate will have 1-4 years of experience in growth marketing. Roles and Responsibility Develop and execute comprehensive growth marketing strategies to drive business expansion. Conduct market research and analyze consumer behavior to identify trends and opportunities. Collaborate with cross-functional teams to launch new products and services. Create engaging content and campaigns to increase brand awareness and customer acquisition. Monitor and report on key performance indicators to optimize marketing efforts. Stay up-to-date with industry developments and adjust marketing strategies accordingly. Job Requirements Proven experience in growth marketing or a related field. Strong understanding of digital marketing channels and platforms. Excellent communication and project management skills. Ability to work in a fast-paced environment and meet deadlines. Strong analytical and problem-solving skills. Experience with data analysis and interpretation to inform marketing decisions.

Max Life Insurance Company Limited is looking for Assistant Manager - CAT - Loyalty to join our dynamic team and embark on a rewarding career journey Ensuring company policies are followed. Optimizing profits by controlling costs. Hiring, training and developing new employees. Resolving customer issues to their overall satisfaction. Maintaining an overall management style that follows company best practices. Providing leadership and direction to all employees. Ensuring product quality and availability. Preparing and presenting employee reviews. Working closely with the store manager to lead staff. Overseeing retail inventory. Assisting customers whenever necessary. Organizing employee schedule. Ensuring that health, safety, and security rules are followed. Ensuring a consistent standard of customer service. Motivating employees and ensuring a focus on the mission. Maintaining merchandise and a visual plan. Maintaining stores to standards, including stocking and cleaning. Completing tasks assigned by the general manager accurately and efficiently. Supporting store manager as needed.

Role Description This is a full-time on-site role for a Marketing Purchasing Manager located in Chennai. The Marketing Purchasing Manager will be responsible for overseeing purchasing processes, managing procurement activities, and ensuring the acquisition of necessary materials for marketing efforts. Day-to-day tasks include analyzing market trends, negotiating with suppliers, managing purchase orders, and ensuring timely delivery of materials. The role also involves collaborating with sales and marketing teams to align purchasing strategies with company goals. Qualifications Strong knowledge in Purchasing Processes and Purchase Management Proficient in Procurement and understanding of supply chain dynamics Excellent Analytical Skills to evaluate supplier performance and market conditions Collaborative skills to work with Sales and Marketing teams effectively Excellent communication and negotiation skills Ability to work independently and manage multiple tasks efficiently Experience in the real estate industry is a plus Bachelor's degree in Business Administration, Supply Chain Management, or related field

Role Description This is a full-time on-site role for a Marketing Purchasing Manager located in Chennai. The Marketing Purchasing Manager will be responsible for overseeing purchasing processes, managing procurement activities, and ensuring the acquisition of necessary materials for marketing efforts. Day-to-day tasks include analyzing market trends, negotiating with suppliers, managing purchase orders, and ensuring timely delivery of materials. The role also involves collaborating with sales and marketing teams to align purchasing strategies with company goals. Qualifications Strong knowledge in Purchasing Processes and Purchase Management Proficient in Procurement and understanding of supply chain dynamics Excellent Analytical Skills to evaluate supplier performance and market conditions Collaborative skills to work with Sales and Marketing teams effectively Excellent communication and negotiation skills Ability to work independently and manage multiple tasks efficiently Experience in the real estate industry is a plus Bachelor's degree in Business Administration, Supply Chain Management, or related field

Role Description This is a full-time on-site role for a Marketing Purchasing Manager located in Chennai. The Marketing Purchasing Manager will be responsible for overseeing purchasing processes, managing procurement activities, and ensuring the acquisition of necessary materials for marketing efforts. Day-to-day tasks include analyzing market trends, negotiating with suppliers, managing purchase orders, and ensuring timely delivery of materials. The role also involves collaborating with sales and marketing teams to align purchasing strategies with company goals. Qualifications Strong knowledge in Purchasing Processes and Purchase Management Proficient in Procurement and understanding of supply chain dynamics Excellent Analytical Skills to evaluate supplier performance and market conditions Collaborative skills to work with Sales and Marketing teams effectively Excellent communication and negotiation skills Ability to work independently and manage multiple tasks efficiently Experience in the real estate industry is a plus Bachelor's degree in Business Administration, Supply Chain Management, or related field

Designation : General Manager - Branding & Marketing Education : MBA Marketing (or equivalent) Experience : 12+ years in marketing (real estate exp. is a must) Location : Andheri (5 mins walkable from WEH and Gundavali Metro Stations // 2 km from Andheri Station) Industry : Real Estate / Construction Reporting to : Director Responsibilities: Manage brand building and engagement initiatives Conceptualize and implement ATL / BTL initiatives towards brand building Manage day-to-day activities associated to related marketing efforts, including, creative development, cross-functional implementation, and campaign tracking, working on several Marketing collaterals such as brochures, mailers, Inserts etc. Act as interface between Creative Agencies, strategic partners & vendors Analyse and forecast data on monthly basis Handling Media & Creative agency for Brand Promotions & timely execution of campaigns Giving a Briefing to Creative Agency and other vendors for the Ads & other activity Take quote from different vendors and negotiate with them for a best deal Keep track of the marketing intelligence, real estate industry news and updates Support the sales staff with the marketing collaterals Coordinate with the associated creative agency, PR agency and vendor for execution of the marketing collaterals & process Handle Project Launch, Exhibitions, Trade fair & Events for brand enhancement as well as for increasing the number of sales Manage, develop, and improve the Pre-Sales process and ensure it is aligned with the brand standard Preferred candidate profile: Strong understanding of ATL and BTL marketing strategies. Experience in handling marketing campaigns, collaterals, and event management. Excellent communication, coordination and team management skills. Proficiency in working with creative agencies and vendors. Strong organizational skills and ability to manage multiple projects simultaneously.

About the Role: We're looking for a dynamic Brand Manager to lead and scale our MB Fit Foods vertical at MuscleBlaze. This role calls for a passionate individual with a strong background in FMCG/health food products , particularly in categories like oats, muesli, peanut butter, protein bars, beverages, and functional snacks . Youll own end-to-end brand building—from strategy to execution—with a sharp focus on growth, innovation, and performance. Key Responsibilities: Own the brand strategy and roadmap for MB Fit Foods across categories like protein beverages, bars, healthy snacks, oats, muesli , etc. Lead NPD (New Product Development) based on consumer insights, market trends, and category gaps. Drive brand positioning, product launches, and go-to-market strategies across all channels. Lead ATL & BTL marketing initiatives , including influencer campaigns, print, digital ads, and on-ground activations. Collaborate with design, content, performance marketing, and analytics teams to build compelling 360 campaigns. Monitor and analyze category performance on eCommerce, quick commerce, and retail platforms , and take actions for consistent revenue growth. Build scalable D2C-first launches and work closely with growth, supply chain, and category teams to ensure smooth rollouts. Manage media assets like ads, videos, product shoots, and creatives that bring the brand to life. Track ROI of brand investments and optimize budgets across channels. What We’re Looking For: 1–6 years of experience in FMCG/Foods/Health Foods in roles like Brand Manager, Product Manager, or Category Manager . Prior experience managing foods/F&B products like snack bars, peanut butter, muesli, oats, functional beverages is a must. Strong analytical skills to interpret campaign and sales data to fuel decisions. Hands-on experience in both offline & digital marketing (ATL, BTL, performance) . Deep understanding of consumer behavior, food trends , and wellness space. Exposure to eCommerce & quick commerce platforms (Amazon, Blinkit, Zepto, Swiggy Instamart, etc.) A self-starter who thrives in a fast-paced, high-ownership environment. Why Join Us? At MuscleBlaze, we’re not just building fitness products—we’re building India’s most trusted active nutrition brand . Join us if you want to build a high-impact brand in the clean, functional foods space , backed by data, science, and a team that lives and breathes fitness.

We are looking for a highly skilled and experienced professional to join our team as a Manager - Branding & Communications at YourDOST. The ideal candidate will have 7-10 years of experience in branding and communications, with a strong background in the IT Services & Consulting industry. Roles and Responsibility Develop and implement comprehensive branding and communication strategies to enhance the company's reputation. Collaborate with cross-functional teams to create engaging content and campaigns that align with business objectives. Conduct market research and analyze consumer behavior to identify trends and opportunities for growth. Manage and maintain the company's social media presence across various platforms. Create and manage budgets for branding and communication initiatives. Monitor and evaluate the effectiveness of branding and communication efforts. Job Requirements Proven experience in branding and communications, preferably in the IT Services & Consulting industry. Strong understanding of market research and analysis techniques. Excellent content creation and campaign management skills. Ability to work collaboratively with cross-functional teams. Strong project management and budgeting skills. Experience with social media management tools and platforms.

We are looking for a highly skilled and experienced Engineer - Marketing & Sales to join our team at Eagle Photonics. Roles and Responsibility Develop and implement marketing strategies to promote our products and services. Collaborate with cross-functional teams to identify new business opportunities and expand existing relationships. Conduct market research and analyze industry trends to stay ahead of the competition. Build and maintain strong relationships with clients and stakeholders. Identify and pursue new sales leads and opportunities to drive revenue growth. Provide technical support and training to customers on our products and services. Job Requirements Strong understanding of marketing and sales principles, including product positioning and segmentation. Excellent communication and interpersonal skills, with the ability to work effectively with diverse groups. Proven track record of driving revenue growth through innovative marketing and sales strategies. Ability to analyze complex data sets and make informed decisions to drive business outcomes. Strong problem-solving skills, with the ability to think creatively and outside the box. Experience working in a fast-paced environment, prioritizing multiple tasks and projects.

Job Description: Understand the creative requirements of the store and inform superiors and make necessary arrangements. Communicate and participate in meetings with Visual merchandising team for store branding requirements, new visual and decor ideas. Supervise and execute ATL, BTL, digital activities & other localized marketing campaigns at store level in coordination with Showroom Head based on the approvals from MHQ Marketing team (execution, tracking, generating leads and analyzing outcomes). Monitor hoardings by collecting relevant information from Marketing Executives and manage BTL expenses. Make necessary arrangements to replace the damaged hoarding boards. Network with major industry players and gather information on competitor's marketing strategy and their activities and update superiors with current market situation. Monitor the general sentiment about the brand online (monitoring reviews, comments, messages & posts) and implement online reputation management activities to ensure neutral/positive sentiment. Ensure and measure the effectiveness of community marketing.

You are the ideal candidate we are looking for if you have a strong understanding of BTL, Consumer & Trade Marketing, including product activations and events. Your main responsibilities will involve nurturing and expanding our existing client base and leading the way in generating new business opportunities. Your key responsibilities will include: 1. Developing business strategies for BTL activations. 2. Engaging and communicating with clients effectively. 3. Managing projects efficiently. 4. Conducting market research and providing sales solutions. 5. Analyzing performance and optimizing strategies. 6. Focusing on the growth and development of existing clients while also identifying and executing new strategies to generate new business. To qualify for this position, you should have a Bachelor's or Post Graduation Degree in Business/Marketing, along with 3-6 years of relevant work experience. Proficiency in the Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) is required. Excellent written and verbal communication skills are a must. Experience in BTL activations and events is preferred. This position offers a package of 5-5.5 lacs and falls under the Advertising Services industry. It is a full-time employment opportunity.,