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Branding and Marketing Account Management

Branding and Marketing Account Management

2coms

3 - 8 years

1 - 4 Lacs

Kolkata

Posted:1 week ago| Platform:

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Skills Required

digital marketing project management multitasking branding presentation skills human resource management coordination brand management marketing content development b2b campaign planning management google analytics canva social media hubspot communication skills

Work Mode

Work from Office

Job Type

Full Time

Job Description

SUMMARY

Job Title: Branding and Marketing Account Management

Location: [Kolkata] Hybrid

Department: Marketing & Branding

Reports To: Business Heads / Management Heads /Function Head

Experience: 3 6 years in brand management, client servicing, or marketing roles

Role Overview:

We are seeking a dynamic and strategic Branding and Marketing Account Executive to and manage the end-to-end branding and marketing initiatives for HRG and its sub-brands. This role requires a blend of strategic thinking, creative oversight, project management, and hands-on execution.

This is a Independent Contributor, you roles will entail strategy to design to execute and analyze the outcomes and enhance communication to meet the desired goals of the business both organic and inorganic strategy.

Key Responsibilities:

Brand Management

Ensure consistent brand identity across all channels and materials
Develop and implement brand positioning strategies for HRG and its verticals
Coordinate with design and content teams to maintain visual and messaging consistency
Marketing Strategy & Execution
Develop integrated marketing plans (online + offline) to drive brand awareness and lead generation
Plan and execute campaigns across social media, email, web, and events
Collaborate with internal stakeholders to create segment-specific marketing solutions (B2B & B2C)

Account Management

Act as the primary point of contact for internal stakeholders and agency partners
Prepare campaign briefs, timelines, and reporting structures
Manage creative agencies, digital vendors, and freelance talent

Content Oversight

Development of marketing content (blogs, case studies, social posts, brochures, videos, etc.)
Ensure that all content aligns with HRG’s tone, voice, and brand strategy
Ensure highest standard of quality control control
Ensure content meets the industry protocols and brand protocols

Design Oversight

Design brand and marketing materials including but not restricted to social media, digital, print, corporate communication
Do quality analysis and design impact reporting
Train brand stakeholders on design SOPS for brands

Performance & Analytic

Monitor campaign KPIs and regularly report on ROI, engagement, and brand health metrics
Use insights to optimize marketing strategies and budget allocations

Requirements

Required Skills & Experience:

Bachelor’s/Master’s degree in Marketing, Communications, or a related field
Proven experience in brand/account management, preferably in HR, recruitment, or B2B services
Strong understanding of digital marketing, campaign planning, and content development
Excellent communication, coordination, and presentation skills
Proficiency in using tools like Canva, HubSpot, Google Analytics, and social media platforms
Preferred Attributes:
Creative thinker with a strategic mindset
Strong project management and multitasking skills
Knowledge of employer branding, talent marketing, or recruitment marketing is a plus
Education : Graduation / Post Graduation - with Marketing as a Major is a Must

Benefits

Competitive salary and performance incentives
Opportunity to shape and grow reputable brands in the HR/Skill Development/Social Cause space
Collaborative, growth-oriented work environment

Please share your resume in Whatsapp or call for any queries - 8250302186

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