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5.0 - 8.0 years
15 - 20 Lacs
Mumbai
Work from Office
Role: Assistant Brand Manager - VIP Bags and Aristocrat Location: Corporate Office, Prabhadevi (Mumbai) Reports to: Brand Head - VIP Team size: IC Company turnover: 2700 Cr Brand turnover: 800 Cr About VIP: Established in 1968, VIP is amongst the worlds leading manufacturers and retailers of luggage, backpacks and handbags. With a legacy built over the years, we take pride in launching market-leading brands, including our flagship brand 'VIP, which has become synonymous with the luggage category in India. Our brands reflect our commitment to understanding consumer preferences and driving quality and innovation that meets their expectations. Our operational success is attributed to our stellar brand portfolio, state-of-the-art manufacturing plants in India and Bangladesh, and a robust distribution network that ensures easy accessibility to our products. Through our diverse portfolio of brands, we cater to a wide range of consumers with varying needs and preferences. Whether it’s the stylish and youthful offerings of Skybags or the premium and sophisticated designs of Carlton, range of chic and fashionable handbags designed for the modern woman, the high-quality, and highly functional flagship brand of VIP Industries to durable and practical luggage solutions at an affordable price point by Aristocrat. We have a solution for every traveller be it everyday travel, business trips, or outdoor adventures. VIP Industries Limited is an equal opportunity employer. We value talent and believe everyone deserves the opportunity to succeed. We value the diversity of our workforce and the unique perspectives that each one of us brings, and are committed to creating an inclusive environment for all. We do not tolerate any form of discrimination on the basis of nationality, race, colour, religion, caste, gender identity or expression, sexual orientation, disability, age, or marital status and allow for equal opportunities for all our team members. Qualifications/ Experience: Min 2-3 years of experience in brand management or product management in FMCG, Consumer Goods, Fashion MBA in Sales & Marketing, preferably from a premium B School Excellent analytical and problem-solving skills. Strong communication, collaboration, and interpersonal skills. Ability to multitask and work in a fast-paced environment Role & Responsibilities: Lead all the marketing initiatives of travel products for the designated category of the flagship brand. Extracting consumer insights from market research and liaising with design / development / manufacturing / creative agencies to execute new product launches. Responsible for supporting product design process, mining of consumer relevant innovation and maintaining the health of product portfolio. Works with design and creative agency for product development and brand communication. Accountable for driving category sales and support sales channels through execution of advertising, promotion and branding activities. Responsible for market size estimation, identifying market trends and shift in consumer preferences and pricing decisions pertaining to the category. Use sales forecasting and strategic planning to ensure the sale and profitability of product lines. Responsible for tracking and mitigating competition actions. Responsible for driving various planning cycles (eg, long range plan, profit plan, operating plan) for the category. Annual budgeting and tracking performance. Preferred Candidate Profile/ Competencies: Ability to work in a high volume, fast paced, matrixed environment Ability to work with cross functional teams and interface with business leaders at all levels in organization Excellent analytical and problem-solving skills. Strong communication, collaboration, and interpersonal skills. Pro activeness & Go Getter Attitude. Strong in agency coordination for Marketing activities Strong understanding about Brand / Consumer / Category
Posted 3 days ago
3.0 - 7.0 years
15 - 18 Lacs
Bengaluru
Work from Office
Join a leading Poultry division in Bangalore as a Brand Marketing Manager! Drive brand strategy, product launches, and campaigns in the animal healthcare space. Onsite role for BVSc/MVSc grads with 3–7 yrs experience. Required Candidate profile BVSc/MVSc with 3–7 yrs in Poultry marketing. Must have experience in brand strategy, campaigns, new product launches, and customer engagement in animal healthcare. Local/Bangalore-based candidates.
Posted 3 days ago
8.0 - 10.0 years
9 - 12 Lacs
Pune
Work from Office
We are seeking a dynamic and result-driven Marketing Manager to lead our marketing team and drive brand growth, digital presence, and sales support strategies. The ideal candidate will have a strong background in real estate marketing, campaign execution, and team leadership. Role & responsibilities Follow the rules and regulations of the company Developing and implementing strategic marketing plans and forecasts in co-operation with sales team to achieve corporate objectives for products and services Promoting property through marketing initiatives, maintaining ATL/BTL at product level and at a corporate or brand level Updating knowledge of sales related legal documentation and property management, as well as updating and managing social media profiles Maintaining accurate information on company website, and designing promotional web landing pages to track effectiveness of other marketing initiatives Providing guidelines and guidance to personnel on the application of procedures, and monitoring and following up on specific tasks and project deliverables Drafting press releases, representing the company to media outlets, developing annual forecasts, and seeking to minimize marketing expenses Managing overall marketing activities that include market research, marketing presentations, analysis of sales and marketing trend, and advertising and marketing promotional events. Planning and executing launches, exhibitions, CP events, sponsorship events as well as any other events required for branding and marketing Co-ordinating and negotiating with agencies and vendors for regular work as well as specific planned events with regards to rate and deliverables. Assist in preparing branding collateral with help of graphics team and agencies as and when required for various marketing activities. Experiment with a variety of organic and paid acquisition channels like, event management, publicity, copywriting Assist in preparing and monitoring the marketing budget on a quarterly and annual basis and allocate funds wisel Preferred candidate profile Bachelors/Masters degree in Marketing or related field. Male Candidates Prefered. To Apply Share your Resume on: recruitment@svbpl.in
Posted 3 days ago
6.0 - 10.0 years
6 - 10 Lacs
Bengaluru, Karnataka, India
On-site
Key Responsibilities Brand Standardization: Execute brand standardization initiatives for Narayana Hospitals and other verticals. Creative Development: Create compelling content (written, visual) that resonates with the target audience and amplifies the brand message. Manage and oversee brand assets, ensuring consistent brand identity across all marketing materials. Work closely with design and content teams to develop compelling and consistent brand materials. Campaign Management: Develop group-level campaigns aimed at increasing Brand Awareness (Top-of-Mind & Unaided) and Consideration. Coordinate and manage units marketing initiatives to ensure consistent brand messaging and enhance overall brand awareness and consideration. Stakeholder Management: Collaborate with internal/cross-functional teams to ensure consistent brand messaging across all channels. Monitoring: Track and analyze key performance indicators to measure the success of corporate and unit marketing initiatives and the execution of marketing campaigns and events. Liaise with internal finance and purchase teams to ensure timely approvals and payments. Knowledge, Skills, and Experience Education: Graduation/Post Graduation in Marketing & Communication. Experience: 6-10 years of experience. Communication: Excellent written communication skills. Campaign Expertise: Experience in campaign designing, planning, and execution. Agency Collaboration: Worked closely with advertising/design and media buying agencies
Posted 3 days ago
3.0 - 8.0 years
3 - 8 Lacs
Warangal, Telangana, India
On-site
Position Overview The goal is to increase sales and profitability of ice cream business by focusing on marketing and innovation. Building portfolio with sub brands catering to the consumer needs, focused marketing campaigns to drive category sales and launching new products to drive Alpenvie. KEY RESULT AREAS Brand positioning and consumer insights Devise innovative growth strategies, develop and execute 360 degree marketing plans Translate brand elements into plans and go-to-market strategies. Lead creative development to motivate the target audience to take action. Establish performance specifications, cost and price parameters, market applications, and sales estimates. Measure and report performance of all marketing campaigns, and assess ROI and KPIs. Monitor market trends, research consumer markets, and competitors activities. Monitor product distribution and consumer reactions. Align the company around the brand's direction, choices and tactics. Ability to develop brand and marketing strategies
Posted 3 days ago
3.0 - 8.0 years
3 - 8 Lacs
Hyderabad, Telangana, India
On-site
Position Overview The goal is to increase sales and profitability of ice cream business by focusing on marketing and innovation. Building portfolio with sub brands catering to the consumer needs, focused marketing campaigns to drive category sales and launching new products to drive Alpenvie. KEY RESULT AREAS Brand positioning and consumer insights Devise innovative growth strategies, develop and execute 360 degree marketing plans Translate brand elements into plans and go-to-market strategies. Lead creative development to motivate the target audience to take action. Establish performance specifications, cost and price parameters, market applications, and sales estimates. Measure and report performance of all marketing campaigns, and assess ROI and KPIs. Monitor market trends, research consumer markets, and competitors activities. Monitor product distribution and consumer reactions. Align the company around the brand's direction, choices and tactics. Ability to develop brand and marketing strategies
Posted 3 days ago
10.0 - 18.0 years
18 - 25 Lacs
Mumbai
Work from Office
Jobsguru is looking for a Group Product Manager, Diabetic Segment, Mumbai, for a leading Pharma company Please mail CV to pmt@jobsguru.in Dhiresh Pandey Jobsguru Consultant Pvt. Ltd. +919322835343, 8349069277 Required Candidate profile Should have good exposure in the Diabetic Segment in any leading pharma company as Senior PM or GPM
Posted 1 week ago
5.0 - 10.0 years
18 - 22 Lacs
Mumbai
Work from Office
Hiring a Category Marketing Manager for a Leading Indian Conglomerate Education: MBA Marketing Full Time 2 Year Course Experience: Minimum 4 Years of Experience in Marketing PLEASE DO NOT APPLY IF YOU DO NOT HAVE RELEVANT EXPERIENCE DO NOT APPLY IF YOU HAVE ONLY DIGITAL MARKETING EXPERIENCE THIS IS A 360 DEGREE MARKETING ROLE (OFFLINE & ONLINE MARKETING) 1. Strengthening Preference and Consideration for Brand Conceptualizing & executing clutter-breaking marketing activities (Print, TV, radio, internet) to build brand awareness, imagery and salience. This will entail extensive interactions with advertising/media agencies. Strengthening brand health by continuously monitoring scores in the Annual Brand Health Survey and executing activities to further the brand image. Conduct a Dealer Satisfaction Survey (DSS) and share the findings with the larger sales team. Create DRM calendar and conduct activities to strengthen dealer relations Conceptualizing & executing innovative marketing activities that are First in Company and First time in the Industry. Develop marketing material for POS and ensure adequate & timely availability and placement on field; develop benchmarks and monitor brand visibility at POS 2. Ensure optimum utilization of funds Ensure media efficiencies and a healthy ROI on media investments. Ensure Budget adherence Develop innovative activities/ processes/ that create impact/ visibility 3.Undertake Business Building projects / special projects Conduct market visits and plan steps thereafter Undertake Business improvement projects 4. Planning and system maintenance Monthly activity planning with Product teams and TMMs Time management 5. BTL Activity Support Provide adequate support to the branch Trade Marketing Managers for activity planning and development of creatives
Posted 1 week ago
1.0 - 3.0 years
2 - 3 Lacs
Jodhpur
Work from Office
Responsibilities: * Manage online presence through social media, website updates, SEO/SEM optimization. * Develop marketing strategies for new products and brands. * Lead product launches with brand positioning and promotion.
Posted 1 week ago
5.0 - 10.0 years
10 - 17 Lacs
Gurugram
Work from Office
About Us: Dr. Morepen Home Health is a fast-growing initiative under the Dr. Morepen brand, focused on delivering quality healthcare services at the doorstep. With a mission to make Health in Your Hands a reality, we are building a robust ecosystem of home-based diagnostics, wellness services, and medical care that is accessible, affordable, and reliable. Role Summary: We are looking for a dynamic and creative Brand Manager / Marketing Manager to lead the brand building, strategic marketing, and communication efforts for Dr. Morepen Home Health. The ideal candidate will be responsible for shaping the brand, driving customer acquisition, and enhancing market visibility across digital and offline platforms. Key Responsibilities: Develop and execute the brand strategy and marketing roadmap for Dr. Morepen Home Health Drive awareness, engagement, and customer acquisition through integrated campaigns Build and manage digital presence across website, social media, performance marketing, and SEO Manage and collaborate with creative, media, and PR agencies Conceptualize and execute ATL/BTL campaigns for services such as home diagnostics, wellness checkups, and locum doctor services Work closely with product, operations, and sales teams to align brand and marketing initiatives with business goals Monitor brand health, consumer insights, market trends, and competitor activity Plan and manage marketing budgets and measure ROI on all campaigns Lead content strategy including blogs, newsletters, video, and print collateral Coordinate with hospitals, corporates, and channel partners for joint promotions Organize outreach programs, health camps, webinars, and brand partnerships Qualifications & Skills: MBA in Marketing, Communications, or a related field 5–8 years of experience in brand/marketing roles, preferably in healthcare, wellness, diagnostics, or FMCG Strong understanding of digital marketing tools and analytics (Google Ads, Meta, SEO, CRM tools, etc.) Excellent verbal and written communication skills Creative thinker with strong analytical and project management skills Ability to work in a startup-like, fast-paced environment Preferred: Prior experience in building or scaling a healthcare service or wellness brand Familiarity with the healthcare ecosystem (labs, home diagnostics, telemedicine, etc.) Exposure to B2C and B2B healthcare marketing What We Offer: Opportunity to shape a new-age healthcare brand with national impact A dynamic work environment with a passionate and mission-driven team Competitive compensation and performance-based growth opportunities
Posted 1 week ago
4.0 - 9.0 years
6 - 13 Lacs
Gurugram
Work from Office
Roles and Responsibilities Develop and execute product strategies for pharmaceutical products, including new product launches and brand positioning. Conduct market research to identify trends, opportunities, and competitor analysis for product portfolio development. Collaborate with cross-functional teams to drive product promotion, marketing campaigns, and sales growth. Manage product lifecycle from concept to end-of-life, ensuring compliance with regulatory requirements. Analyze sales data and customer feedback to inform business decisions on product positioning and optimization.
Posted 1 week ago
1.0 - 5.0 years
1 - 6 Lacs
Gurugram
Work from Office
Roles and Responsibilities Develop and execute product strategies for pharmaceutical products, including new product launches and brand positioning. Conduct market research to identify trends, opportunities, and competitor analysis for product portfolio development. Collaborate with cross-functional teams to drive product promotion, marketing campaigns, and sales growth. Manage product lifecycle from concept to end-of-life, ensuring compliance with regulatory requirements. Analyze sales data and customer feedback to inform business decisions on product positioning and optimization.
Posted 1 week ago
5.0 - 8.0 years
5 - 7 Lacs
Mumbai, Mumbai Suburban, Mumbai (All Areas)
Work from Office
Brand Stratergy and Communication development. Market Research and analysis. Marketing Campaing Development. Advertising Budget and Social media Management. Brand Performance Monitoring. Cross Functionional Collaboration. Competitive Analysis.
Posted 1 week ago
7.0 - 12.0 years
20 - 25 Lacs
Thane, Navi Mumbai, Mumbai (All Areas)
Work from Office
Urgent Opportunity with a leading NBFC for Marketing Manager- Brand and content @ Mumbai Eligibility:- Minimum Graduate. Minimum 7 Yrs of work experience- Marketing- Brand & Content. Immediate joiners Preferred. Location:- Mumbai. Salary- upto 25lacs- Decent Hike on last CTC. Job Purpose:- The person will be responsible for Brand Management (corporate brand & product brands), Content Marketing Consumer Insights. Duties &Responsibilities:- Brand Management: • Support the function head, in driving various brand related activities and initiatives to enhance the salience of the corporate brand & product brands. • Play an active role in strategic brand initiatives like brand positioning, brand architecture, creation of key brand assets, launch of new product brands etc. • Plan and conduct brand related research activities. • Collaborate with agency partners and internal teams to effectively execute planned initiatives. • Monitor efficacy and impact of brand related initiatives and make necessary modifications to ensure improvements. Content Marketing & Innovation: • Implement the content marketing strategy aligned with the overall brand and marketing objectives. • Ideate and create engaging content (brand, product & other) for various communication touchpoints. The content should be engaging, impactful and aligned with marketing goals. • Introduce new and innovative content formats and types from time to time, in line with the latest content trends. • Creating key content assets like content tilt for the brand and products. • Ensuring and monitoring effective dissemination of the content across touchpoints. • Measuring the impact and efficacy of released content and making improvements. Consumer Insights: • Drive various consumer insighting activities and initiatives for the organisation. • Play an active role in strategic consumer related initiatives like customer segmentation and CVP exercises. • Drive consumer related research activities Vendor Management:- • Interact with various brand, content & research agencies and vendors on an on-going basis, and develop new vendors. • Maintain agreements with each vendor as per their SoW. • Oversee vendor payments and ensure timely delivery of services. Interested candidates please share your updated resume on pratiksha.pandey@taggd.in
Posted 1 week ago
4.0 - 9.0 years
10 - 20 Lacs
Mumbai
Work from Office
Strategic Leadership Lead pitch strategies for new business, crafting compelling narratives that differentiate brands in crowded markets. Own end-to-end brand planning projects, ensuring insights translate into actionable creative briefs and measurable results. Identify white-space opportunities for clients by decoding category conventions, consumer tensions, and cultural shifts. Team & Client Impact Mentor junior planners, fostering a culture of curiosity, rigor, and storytelling excellence. Collaborate with cross-functional teams (creative, account management, media) to elevate strategic output. Act as a trusted thought partner for internal teams and the clients, challenging assumptions and pushing for work that addresses brand objectives. Operational Excellence Develop frameworks/tools to streamline insight mining and strategy development. Ensure accountability for insight quality and strategic impact across projects. Participate in and initiate training sessions to upskill teams on trend analysis, behavioral psychology, and persuasive storytelling. Who You Are A seasoned strategist with a track record of shaping winning brand platforms and pitches. A leader who elevates othersyou spot talent, nurture it, and know when to step back or step in. Data-fluent but human-centricyou balance analytics with an intuitive grasp of cultural nuance. A master simplifier who distills complexity into clear, inspiring direction. Commercially savvyyou connect insights to business outcomes (awareness, conversion, loyalty). You will be part of shaping iconic, conversation-driving brands in a collaborative, no-silos environment. You will lead high-impact projects for clients who value bold thinking. You will mentor and learn from a team of passionate, whip-smart planners. You will have the freedom to experiment with new tools/methodologies (from behavioral economics to AI-powered insights).
Posted 2 weeks ago
3.0 - 6.0 years
3 - 5 Lacs
Ahmedabad
Work from Office
Role & responsibilities Job Title: Brand Executive Location: Ahmedabad Job Type: Full-Time Department: Marketing / Branding Experience: 3-4 years (preferred) Job Summary: We are seeking a creative and results-driven Brand Executive to help build and maintain a strong and consistent brand image across all marketing channels. The ideal candidate will support the development of brand strategies, execute campaigns, and coordinate with internal teams and external partners to ensure brand consistency and growth. Key Responsibilities: Assist in the development and execution of brand strategies and marketing plans. Conduct market research and competitor analysis to identify trends and opportunities. Coordinate with the design, content, and digital teams to produce high-quality marketing materials. Ensure brand guidelines are consistently followed across all communication platforms. Support in planning and executing promotional campaigns and product launches. Monitor brand performance and provide insights to improve awareness and engagement. Collaborate with sales, product, and digital teams to align branding efforts. Manage social media and online presence in line with brand identity. Requirements: Masters's degree in Marketing, Business, Communication, or a related field. 3 to 4 years of experience in branding, marketing, or a related field. Strong communication and project management skills. Creative mindset with attention to detail. Familiarity with digital marketing tools, content creation, and analytics. Ability to work independently and as part of a team. Why Join Us? Opportunity to shape brand perception and growth Collaborative and dynamic work environment Professional development and career growth Competitive salary and benefits Email your cv @ makinocorporatehr@gmail.com
Posted 2 weeks ago
4.0 - 8.0 years
5 - 8 Lacs
Navi Mumbai
Work from Office
Greetings from Home Bazaar Services Pvt Ltd. Who are we? Home Bazaar Services Pvt Ltd is the leading Property Advisor in India which has tuned and upgraded with each and every scratch of the real estate sector. With past experience and immense exposure to this service, we understand the needs of customers and strive hard to meet the same. With the help of the most experienced support system, Homebazaar.com has gone a long way to achieving success in a short span of time. We have also been awarded the best-winning property service company in Mumbai for the Quarter 2021 - 2023. Also have expanded our routes in Mumbai, Bangalore & Pune region What is our requirement? We are seeking a highly skilled and experienced Brand Manager who possesses in-depth knowledge of branding strategies and expertise in Organic / Paid social media handling. As a Brand Manager, you will play a crucial role in shaping and executing our brand strategy to effectively engage our target audience and drive business growth. Role: Brand Manager/Social Media Manager Job Location : Vashi, Navi Mumbai Experience : 4 to 8 Years Responsibilities: Be responsible for developing HomeBazaar.com brand on social media platforms organically, align all resources, build publishing calendars and track the growth of efforts in quantitative terms. Develop and implement comprehensive brand strategies that align with the company's goals and objectives. Conduct market research and competitor analysis to identify brand opportunities and consumer insights. Create and manage Organic / Paid social media campaigns across various platforms to increase brand visibility and drive customer engagement. Monitor and analyze campaign performance metrics, making data-driven decisions to optimize results and achieve KPIs. Collaborate with cross-functional teams including marketing, design, and content to ensure brand consistency across all channels. Stay updated on industry trends, emerging technologies, and best practices in branding and Organic / Paid social media to continuously improve strategies. Work closely with external agencies and vendors to execute campaigns and ensure seamless integration of brand messaging. Develop and maintain strong relationships with key stakeholders to effectively communicate brand objectives and initiatives. SKILLS REQUIRED: Bachelor's degree in Marketing, Business, or a related field. Proven experience as a Brand Manager with a focus on Organic / Paid social media. In-depth knowledge of branding strategies, market research, and consumer behavior. Strong understanding of Organic / Paid social media platforms and advertising tools. Proficient in data analysis and able to derive insights from campaign metrics. Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams and external partners. Creative mindset with the ability to think strategically and propose innovative solutions. Strong project management and organizational skills to handle multiple priorities and meet deadlines. If you are a highly motivated and results-oriented professional with a passion for branding and Organic / Paid social media, we invite you to join our team. How to Apply? Kindly share your resume on chetna.deore@homebazaar.com and for more details contact on 8879002490
Posted 2 weeks ago
3.0 - 8.0 years
3 - 6 Lacs
Navi Mumbai
Work from Office
Greetings from Home Bazaar Services Pvt Ltd. Who are we? Home Bazaar Services Pvt Ltd is the leading Property Advisor in India which has tuned and upgraded with each and every scratch of the real estate sector. With past experience and immense exposure to this service, we understand the needs of customers and strive hard to meet the same. With the help of the most experienced support system, Homebazaar.com has gone a long way to achieving success in a short span of time. We have also been awarded the best-winning property service company in Mumbai for the Quarter 2021 - 2023. Also have expanded our routes in Mumbai, Bangalore & Pune region What is our requirement? We are seeking a highly skilled and experienced Brand Manager who possesses in-depth knowledge of branding strategies and expertise in Organic / Paid social media handling. As a Brand Manager, you will play a crucial role in shaping and executing our brand strategy to effectively engage our target audience and drive business growth. Role: Social Media Manager Job Location : Vashi, Navi Mumbai Experience : 5 to 12 Years Responsibilities: Ideate and implement social media strategies to grow brand visibility and engagement. Write compelling, creative, and relevant content for social media platforms including Instagram, Facebook, LinkedIn, and YouTube. Coordinate with internal teams (sales, operations, and management) to gather content, plan campaigns, and ensure timely execution. Maintain a content calendar and ensure all posts go live as per schedule. Monitor and analyze performance metrics to track effectiveness and suggest improvements. Stay updated with social media trends and platform updates. Handle responses, comments, and messages professionally and promptly. SKILLS REQUIRED: Bachelor's degree in Marketing, Business, or a related field. Proven experience as a Brand Manager with a focus on Organic / Paid social media. In-depth knowledge of branding strategies, market research, and consumer behavior. Strong understanding of Organic / Paid social media platforms and advertising tools. Proficient in data analysis and able to derive insights from campaign metrics. Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams and external partners. Creative mindset with the ability to think strategically and propose innovative solutions. Strong project management and organizational skills to handle multiple priorities and meet deadlines. If you are a highly motivated and results-oriented professional with a passion for branding and Organic / Paid social media, we invite you to join our team.
Posted 2 weeks ago
6.0 - 8.0 years
9 - 10 Lacs
Gurugram
Work from Office
Brand Strategy & Planning: Develop annual brand plans aligned with business and marketing strategies and brand guidelines. Define and manage brand identity and messaging consistency across all channels. Conduct India-focused market research and competitor analysis to identify opportunities. Develop brand positioning and value propositions relevant to the Indian target audience. Marketing Campaign Management: Plan, execute, and monitor integrated campaigns across digital, social, traditional media, and on-ground activations for maximum reach in India. Create compelling, brand-aligned content. Manage external agencies. Ensure timely, on-budget campaign delivery with measurable results. Digital Brand Management: Develop and manage PNB MetLife's digital presence (website, social media, apps) to enhance visibility and engagement. Implement digital marketing strategies (SEO, SEM, social media, content) using data for optimization Product Alignment: Collaborate with product development to ensure brand consistency in new product launches. Brand Communication & Promotion: Develop and execute communication strategies to enhance awareness and reputation, reinforcing PNB MetLifes customer commitment. Manage media and PR for positive coverage. Plan and execute brand promotion activities (events, sponsorships) to build loyalty and enhance brand image. Budget Management & Performance Analysis: Develop and manage the brand marketing budget for ROI maximization. Track and analyze KPIs to measure campaign effectiveness and provide regular performance reports and insights. Brand Awareness: Track increases in unaided and aided awareness, brand recall, social media reach, website traffic (direct/organic), and media mentions. Brand Consideration: Monitor the brand consideration score, top-of-mind awareness, brand preference, and engagement rates on brand channels. Impact & Efficiency: Evaluate the Marketing ROI of awareness and consideration campaigns. Brand Strategy Implementation & Alignment: Successful development and execution of brand strategies that demonstrably contribute to increased awareness and consideration scores, ensuring consistency across all touchpoints.
Posted 2 weeks ago
8.0 - 12.0 years
20 - 35 Lacs
Gurugram
Work from Office
Job role: The Lead Planner plays a critical role in the Planning & Merchandising function, responsible for driving sales, margin, and inventory performance across key categories. This role requires strong analytical skills, strategic foresight, and leadership capability to guide the planning team and collaborate with buying, supply chain, and commercial teams. Key Responsibilities: Develop and lead the seasonal planning process for assigned categories, including sales forecasts, stock planning, markdown strategy, and OTB management. Partner with buying teams to align on assortment planning, category strategy, and product lifecycle management. Monitor and analyze performance to ensure KPIs such as sales, sell-through, stock turns, and margins are achieved. Lead weekly, monthly, and seasonal business reviews with key stakeholders. Proactively manage inventory levels, recommending actions for slow movers or bestsellers (e.g., rebuys, markdowns, transfers). Drive continuous improvement through analytics, reporting enhancements, and process development. Mentor and coach junior planners/allocators, fostering a culture of ownership and commercial thinking. Contribute to budgeting, forecasting, and financial planning activities. Key Requirements: Bachelor’s degree in Business, Finance, Retail Management, or related field. Minimum 8+ years of experience in merchandise planning, ideally within retail, fashion, or baby/children’s products. Strong analytical and numerical skills, with proficiency in Excel and planning tools (e.g., SAP, Oracle, or similar). Demonstrated experience managing Open to Buy and leading planning cycles. Excellent communication and cross-functional collaboration skills. Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities.
Posted 2 weeks ago
5.0 - 10.0 years
6 - 7 Lacs
Mumbai
Work from Office
Brand Strategy Development: Formulating and implementing long-term brand strategies, including brand positioning, messaging, and overall brand identity. Market Research and Analysis: Conducting research to understand consumer behavior, market trends, and competitive landscape. Marketing Campaign Development: Developing and executing marketing campaigns across various channels, including digital and traditional media. Advertising Budget Management: Managing and allocating advertising budgets effectively. Brand Performance Monitoring: Tracking and analyzing key performance indicators (KPIs) to measure brand awareness, equity, and customer satisfaction. Cross-Functional Collaboration: Working with various departments like marketing, sales, product development, and public relations to ensure brand consistency. Competitive Analysis: Monitoring and analyzing competitors to identify opportunities and develop strategies for differentiation. Brand Communication: Developing and refining brand messaging and ensuring consistent communication across all touchpoints. Social Media Management: Overseeing social media strategies and ensuring brand consistency and engagement. Product Innovation: Collaborating on new product development and ensuring that new products align with the brand's identity.
Posted 2 weeks ago
2.0 - 4.0 years
15 - 19 Lacs
Gurugram
Work from Office
This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency. Responsibilities Coordinate cross-functionally to ensure consistency in brand-related decisions Analyze and report on brand performance to determine ROI Monitor market and consumer trends Develop pricing and distribution strategies Qualifications MBA from Tier 1 Institute 2+ years of experience in Brand Management and Sales
Posted 2 weeks ago
1.0 - 4.0 years
4 - 5 Lacs
Bengaluru
Work from Office
Role & responsibilities : Become familiar with the company's brand and message Discuss strategy with management to best increase sales in your market Answer all questions pertaining to the brand and it's products Record concerns and feedback from customers. Schedule time with management to discuss with the impact of your products on their business An outgoing personality with a love for helping people Excellent written and verbal communication skills Ensure high levels of customer satisfaction through excellent sales service Maintain outstanding store condition and visual merchandising standards Maintain a fully stocked store Ascertain customers needs and wants Recommend and display items that match customer needs Welcome and greet customers
Posted 2 weeks ago
5.0 - 9.0 years
10 - 13 Lacs
Gurugram
Work from Office
Role & responsibilities To be responsible to develop Product/ Therapy strategies plan & execution through sales team for: Achievement of Pharmacy Chains and coverage. Achievement of Targeted campaigns within timelines and budget. To develop marketing strategy for the effective penetration of pharmacies and chemist. To meet and engage key pharmacies across country (1-2 key chemists per HQ, 2 Online Pharmacy chains on National Basis). To meet and engage the TOP KOL category wise and their key pharmacies to drive business. To analyse competitors strategy to identify opportunities/threats in this area. To develop marketing plans for assigned products with detailed activities in co-ordination with sales and Marketing team. To develop collaterals, schemes etc. for entering and enhancing business on Pharmacy chains and chemists availability. To communicate during cycle meeting to the sales team on clear plans for Pharmacy developments. To track the implementation of strategies & tactical plan through sales team by close monitoring of activities in the field and measuring ROI. To analyse ROI of marketing initiatives by tracking increase in number of prescriptions, increase in revenue, and other indicators both from Internal audit process and external market surveys. To coordinate with supply chain for timely supply of products across all section and liquidation of near expiry inventory from these chemists and pharmacy chains. To train the field force by helping them to understand the monitoring, enhancing demand through pharmacies. Preferred candidate profile Candidates with experience of 5+ Years Pharmaceutical Experience preferred
Posted 2 weeks ago
5.0 - 9.0 years
7 - 13 Lacs
Bengaluru
Work from Office
Job Title: Brand Manager Job Location- Bengaluru(Tumkur Road) Exp- 5-8 Years (MBA Only) Interested Immediate Connect- 7892648654 (Call/wtsapp)24*7 Job Description: We are seeking a dynamic and creative Brand Manager to join our BabyCare division. The ideal candidate will drive brand growth, develop marketing strategies, and enhance brand equity in the competitive baby care market. Key Responsibilities: 1. Develop and execute marketing strategies for the Baby Care product portfolio 2. Manage brand positioning, messaging, and visual identity across all touchpoints 3. Plan and implement product launches, including GTM strategies and communication plans 4. Analyze market trends, consumer insights, and competitor activities to inform brand strategies 5. Collaborate with cross-functional teams (R&D, Sales, Digital Marketing) to ensure cohesive brand representation 6. Develop and manage marketing budgets, ensuring optimal ROI on marketing spend 7. Create and oversee the production of marketing materials, including packaging, POS materials, and digital content 8. Manage relationships with external agencies (creative, media, PR) to deliver impactful campaigns 9. Monitor brand performance through KPIs and market research, adjusting strategies as needed 10. Contribute to new product development initiatives, ensuring alignment with brand strategy and consumer needs Qualifications: 1. MBA in Marketing, Business Administration, or related field 2. 5-8 years of experience in brand management, preferably in FMCG or healthcare sectors 3. Strong understanding of the baby care market and consumer behaviour 4. Excellent analytical skills with the ability to translate data into actionable insights 5. Creative mindset with a track record of developing innovative marketing campaigns 6. Strong project management and organizational skills 7. Excellent communication and presentation skills 8. Proficiency in MS Office suite and marketing analytics tools 9. Experience with digital marketing and e-commerce platforms is a plus
Posted 3 weeks ago
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