Brand Manager

Job Description

Job Title: Brand Manager Job Location- Bengaluru(Tumkur Road) Exp- 5-8 Years (MBA Only) Interested Immediate Connect- 7892648654 (Call/wtsapp)24*7 Job Description: We are seeking a dynamic and creative Brand Manager to join our BabyCare division. The ideal candidate will drive brand growth, develop marketing strategies, and enhance brand equity in the competitive baby care market. Key Responsibilities: 1. Develop and execute marketing strategies for the Baby Care product portfolio 2. Manage brand positioning, messaging, and visual identity across all touchpoints 3. Plan and implement product launches, including GTM strategies and communication plans 4. Analyze market trends, consumer insights, and competitor activities to inform brand strategies 5. Collaborate with cross-functional teams (R&D, Sales, Digital Marketing) to ensure cohesive brand representation 6. Develop and manage marketing budgets, ensuring optimal ROI on marketing spend 7. Create and oversee the production of marketing materials, including packaging, POS materials, and digital content 8. Manage relationships with external agencies (creative, media, PR) to deliver impactful campaigns 9. Monitor brand performance through KPIs and market research, adjusting strategies as needed 10. Contribute to new product development initiatives, ensuring alignment with brand strategy and consumer needs Qualifications: 1. MBA in Marketing, Business Administration, or related field 2. 5-8 years of experience in brand management, preferably in FMCG or healthcare sectors 3. Strong understanding of the baby care market and consumer behaviour 4. Excellent analytical skills with the ability to translate data into actionable insights 5. Creative mindset with a track record of developing innovative marketing campaigns 6. Strong project management and organizational skills 7. Excellent communication and presentation skills 8. Proficiency in MS Office suite and marketing analytics tools 9. Experience with digital marketing and e-commerce platforms is a plus