Posted:3 weeks ago|
Platform:
Work from Office
Full Time
Role & responsibilities To be responsible to develop Product/ Therapy strategies plan & execution through sales team for: Achievement of Pharmacy Chains and coverage. Achievement of Targeted campaigns within timelines and budget. To develop marketing strategy for the effective penetration of pharmacies and chemist. To meet and engage key pharmacies across country (1-2 key chemists per HQ, 2 Online Pharmacy chains on National Basis). To meet and engage the TOP KOL category wise and their key pharmacies to drive business. To analyse competitors strategy to identify opportunities/threats in this area. To develop marketing plans for assigned products with detailed activities in co-ordination with sales and Marketing team. To develop collaterals, schemes etc. for entering and enhancing business on Pharmacy chains and chemists availability. To communicate during cycle meeting to the sales team on clear plans for Pharmacy developments. To track the implementation of strategies & tactical plan through sales team by close monitoring of activities in the field and measuring ROI. To analyse ROI of marketing initiatives by tracking increase in number of prescriptions, increase in revenue, and other indicators both from Internal audit process and external market surveys. To coordinate with supply chain for timely supply of products across all section and liquidation of near expiry inventory from these chemists and pharmacy chains. To train the field force by helping them to understand the monitoring, enhancing demand through pharmacies. Preferred candidate profile Candidates with experience of 5+ Years Pharmaceutical Experience preferred
Sentiss Pharma
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