Brand Manager

𝐖𝐞 𝐚𝐫𝐞 𝐇𝐢𝐫𝐢𝐧𝐠!

#Branding

#BrandMarketing

#ATL

#BTL

#Abovethelinemarketing

#Belowthelinemarketing

#DigitalMarketing

#brandactivation

#brandcommunication

#brandmarketingcampaigns

#outdoormarketing

𝐑𝐨𝐥𝐞 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧:

This is a full-time, on-site role for Brand Manager position based out of Kolkata.

𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞:

• 8+ years Experience in Brand Marketing campaigns
• Own and drive brand strategy, equity, and consumer positioning across categories
• Conduct and act upon market research, brand health studies, and consumer insights
• Develop product GTM frameworks in collaboration with category and product teams
• Partner with creative, media, and research agencies to ensure brand consistency

𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧:

Graduate in any discipline/MBA preferred.

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:

• Brand positioning and consumer insights
• Devise innovative growth strategies, develop and execute 360 degree marketing plans.
• Lead brand campaigns from ideation to execution including ATL, BTL, and digital.
• Translate brand elements into plans and go-to-market strategies.
• Establish performance specifications, cost and price parameters, market applications, and sales estimates.
• Measure and report performance of all marketing campaigns, and assess ROI
• Monitor market trends, research consumer markets, and competitors' activities.
• Monitor product distribution and consumer reactions.
• Align the company around the brand's direction, choices and tactics.
• Ability to develop brand and marketing strategies.
• Branding & Sales Promotions activities for PAN India.

Interested candidates, please share your updated resume at

olimita.hr@rupa.co.in