Brand Executive : Expert Marketing

Brand Executive : Expert Marketing Functional Reporting : Senior Manager: Expert Marketing Administrative Reporting : Senior Manager: Expert Marketing Location : Mumbai Role Purpose The role serves the purpose of managing & improving the performance of the assigned brand(s) by: Planning & driving execution of annual & interim projects – specific to the domain of Medical Marketing Aiding on conceptualization & set up of a product pipeline for future (NPD) to leverage the Medical Marketing RTM Key Accountabilities/ Responsibilities Financial Ideate and implement marketing roadmaps to drive revenue growth from a medical marketing (MM) perspective, focusing on short-term (1-2 years) revenue targets. Manage resources efficiently while coordinating with external agencies and internal teams to maximize cost-effectiveness in all marketing initiatives. Customer Ideate & design the Medical Marketing RTM for the ZW Portfolio Plan & Implement projects specific to this agenda – (HCP led promotion and prescription generation) KOL engagement through advisory board meetings, CMEs, conference participation Coordinate with market research and ad agencies to ensure alignment with customer expectations and enhance the brand's market positioning. People Collaborate with internal sales & expert teams, ensuring seamless execution of on-ground activities and strong alignment between sales and marketing efforts. Engage internal and external stakeholders to drive successful project implementation and build cross-functional relationships. Process Plan and implement marketing projects like HCP led promotion and prescription generation Contribute to the improvement of internal marketing processes by adopting best practices Key Deliverables Develop a marketing roadmap focusing on short-term (1-2 year) brand growth. Ensure alignment with market insights by coordinating with market research agencies and tracking brand health indicators for continuous improvement. Streamline internal marketing processes by adopting industry best practices and ensuring efficient project execution. Key Interactions Internal Sales, Planning On alignment of monthly / quarterly / annual plans for the brand Manufacturing Time to time driving of back end actions basis business plan Logistics Coordination for planned production / changes / additional business ask & its timely delivery Finance Approvals & payments to direct vendors External HCP Medical representative Channel / Medical Fraternity Creative / Ad agencies, Media Agency Relationship Management Coordination / Negotiation Key Dimensions Team Direct Reports: NA Financial Dimensions Brand Size Brand P&L Annual Budgeting Role Requirements: Educational Qualifications PG Degree Experience (Type & Nature) 1-4 years Experience in OTC space Functional Competencies Knowledge & understanding of relevant business indicators, category & industry Understanding of Marketing Communication basics Problems solving skills People Management Skills Good Communication Skills Analytical Skills Good Coordination Skills Negotiation Skills Changes management Systems knowledge Behavioural Competencies Building People Capability -Recognizes and acts on own capability needs Business Orientation - Understands own role and its impact on the business Delivering Excellence - Driven to achieve results and meet existing standards of excellence Entrepreneurial Decision Making - Acts independently in the current role Team Leadership - Demonstrates leadership potential Working Across Boundaries - Is a good team player