Brand Communications Manager

The Brand Communication Manager role involves developing and executing strategies to effectively communicate the brand's identity, values, and offerings to internal and external audiences. You will be responsible for creating cohesive brand messaging across various channels and ensuring alignment with overall business objectives. Collaboration with cross-functional teams, including marketing, public relations, and design, is essential to craft engaging narratives that resonate with target audiences and enhance brand equity. Key Responsibilities: 1. Brand Strategy & Messaging: - Develop and refine the brand's voice, tone, and messaging for consistency across all communication channels. - Collaborate with the marketing team to establish brand positioning, core values, and key messaging. - Conduct competitive and market research to stay updated on industry trends and consumer perceptions. 2. Content Development & Management: - Supervise content creation for platforms like social media, websites, advertising campaigns, press releases, and email newsletters. - Ensure alignment of all brand materials with established guidelines and appeal to target demographics. - Work with the design team to create visually appealing and impactful content. 3. Campaign Planning & Execution: - Lead integrated marketing campaigns to enhance brand awareness, engagement, and loyalty. - Coordinate with cross-functional teams for consistent delivery of brand messaging in all campaign materials. - Monitor campaign performance and optimize strategies based on results. 4. Public Relations & Media Relations: - Establish and maintain relationships with key media outlets and influencers to secure brand coverage. - Manage press releases, media kits, and pitch strategies to foster positive brand recognition. - Monitor media coverage and address any negative publicity or communication challenges to maintain brand reputation. 5. Brand Advocacy & Internal Communication: - Serve as a brand ambassador within the company, ensuring alignment of employees with brand values and messaging. - Develop internal communication materials that reinforce the company's brand culture and values. 6. Stakeholder Management: - Collaborate with senior leadership and other departments to align brand communication strategies with company goals. - Ensure consistency of brand messaging across all customer touchpoints by partnering with product, sales, and customer service teams. 7. Analytics & Reporting: - Analyze brand performance metrics to evaluate the effectiveness of communication strategies and campaigns. - Report on key performance indicators (KPIs) such as brand awareness, engagement, and customer sentiment. - Adjust strategies based on feedback, performance data, and market conditions. Qualifications: - Education: Bachelor's degree in Marketing, Communications, Public Relations, Business, or a related field. A Master's degree is advantageous. - Experience: 5+ years in brand communication, marketing, or public relations, with at least 2 years in a managerial role. Proficiency in digital marketing and social media platforms is essential. - Skills: Strong written and verbal communication, project management, and analytical skills. Proficiency in marketing and analytics tools. - Attributes: Creative and strategic thinking, ability to thrive in a fast-paced environment, strong leadership, and collaboration skills. Preferred Qualifications: - Experience in technology, fashion, luxury, hospitality, lifestyle, FMCG. - Knowledge of SEO, SEM, and content marketing best practices. - Familiarity with crisis communications and brand reputation management. - Experience working with influencers and managing media relations. Salary Range: INR 3.6 to 4.8 Lacs Job Type: Full-time Schedule: Day shift, Fixed shift Experience: 3 years (Preferred) Work Location: In person Expected Start Date: 21/07/2025,