Brand and In store Experience Lead

Job Description

The Role at a Glance: We’re looking for a bold, creative marketer to elevate customer experiences and craft iconic brand moments. You will own the premium narrative for our Large Kitchen Appliances business—blending disruptive big-picture digital /ATL with immersive on-ground brand activation. If you're a storyteller, out of the box thinker, and campaign driver, this is your stage. What You’ll Drive Lead high-visibility ATL campaigns – TV, Print, OOH, Digital Build a premium lifestyle brand with emotional storytelling. Orchestrate media planning with top-tier creative and media agencies. Elevate our retail presence – think flagship feel, everywhere. Shape PR and influencer collaborations that spark aspiration. Align omnichannel touchpoints for a seamless customer journey. Leverage data and trends to keep the buzz going and topping the trends . BTL & Experience: o Launch boutique-style in-store experiences and activations. o Execute immersive product demos, chef events, and design showcases. o Build premium engagement with retailers, dealers, and architects . o Create memorable moments through curated BTL interventions. What You Bring to the Table o Strong expertise in Digital marketing and lifestyle branding o Hands-on experience with BTL execution in premium retail o Deep understanding of affluent consumer behavior and expectations o Strategic mindset with strong execution and project management skills o Proven ability to lead agencies, creative partners, and internal teams. Preferred Background Experience in premium consumer durables, appliances, or lifestyle FMCG Led brand launches, disruptive digital , high-impact ATL campaigns, and customer experience programs. Passion for premium aesthetics, branding, and innovation