Assistant General Manager- Retail Operations

Role will be responsible for expanding and growing our product line to incorporate special items and achieve substantial growth in non-ticket revenue.

• Incorporate innovative ideas from Marketing Team into merchandise collection strategies.
• Develop and implement a seasonal and core product mix that is balanced with regards to demographic diversity.
• Maintain and create product development calendars for Wonderla branded apparel, toys, and other merchandise collection to ensure key milestones are met and product launches are delivered within schedule.
• Work with the Creative team / agency to design, curate, and procure a unique line of Apparel and Merchandise.
• Manage entire product lifecycle from planning, buying & selecting the merchandise to product placement and sales strategies across all of our parks.
• Analyse products which are most profitable and adjust future product offerings accordingly.
• Consolidate the product needs from all parks to develop product design requests for design partners - ensuring needs of all businesses are met.
• Implement visual plan for displaying products online and at all retail stores. Drive sales, control costs, organize promotions and implement performance management process to improve retail outlet performance.
• Develop plans to ensure sales in all segment through cross offers, cross selling and proper signage.
• Strategies and plan for Product Design & Development – Overseeing and ensuring all design & development activities are carried out within the budget and are related to market demands and business strategy
• Maximize revenue opportunities
• Deliver a unique and memorable customer experience

KEY SKILLS:

• Category Management
• Product development, Buying and Merchandising
• Forecasting & planning, International sourcing
• Brand Management, Retail Operations
• Strategic Planning & Execution
• Profit and Loss Rationalization
• Inventory Management
• Supply Chain Management
• Vendor Management
• Brand Management

Required Qualifications

1. Education: Bachelor’s degree in Business, Marketing, Merchandising, Retail Management, or a related field.

2.Minimum of 8 yrs of experience in category management, product development, buying and merchandising, or a related field within retail or the entertainment/amusement industry.

3.Proven track record of managing merchandise collections, preferably in the apparel or branded goods sector.

4.Experience working with cross-functional teams, including marketing, creative design, and supply chain, to align product launches and sales strategies.

5.Prior experience in a theme park or tourism-focused retail setting is a plus.