Area Sales Manager

Job Description

JOB RESPONSIBILITIES Ensure consistent achievement of the monthly primary sales targets as set at the beginning of each month, contributing to overall sales growth. Drive efforts to meet or exceed secondary sales targets on a monthly basis, ensuring that products are effectively distributed to retailers and consumers. Achieve the target number of unique outlets billed every month, with specific goals communicated before the month begins to increase market penetration. Maintain the agreed category mix in line with the Annual Operating Plan (AOP), ensuring that product categories are balanced as per strategic objectives. Facilitate the opening of new stores, meeting the monthly targets provided by the sales team to expand retail presence and market coverage. Keep product returns to vendors below or at 3% as per AOP standards, focusing on minimizing product returns through efficient sales and inventory management. Work towards meeting the target for Net AR Days, ensuring timely collections and optimizing the accounts receivable cycle in line with monthly targets. QUALIFICATION & SKILLS Bachelors degree in Business Administration, Marketing, or a related discipline. 5 to 10 years of proven experience as an Area Sales Manager within the FMCG sector or a similar category. LEADERSHIP SKILLS Proficient in team leadership and management Skilled in negotiation and influencing Strong decision-making capabilities Effective problem-solving aptitude DOMAIN EXPERTISE Expertise in sales planning and strategy development Strong relationship-building and stakeholder management Analytical mindset for performance tracking and improvement Experience in managing new store launches in alignment with business goals Ability to optimize product mix for balanced category performance Skilled in controlling RTV (Return to Vendor) rates and managing AR (Accounts Receivable) days to maintain financial stability