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Kantar Imrb
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Analyst - MMM

Analyst - MMM

Kantar Imrb

1 - 2 years

4 - 5 Lacs

Bengaluru

Posted:2 weeks ago| Platform:

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Skills Required

customer analytics Usage Google Analytics Social media Consulting HTML HTTP MS Office microsoft Macros

Work Mode

Work from Office

Job Type

Full Time

Job Description

Kantars Analytics practice creates leading-edge offers focused on Brand and Marketing ROI, Brand Strategy and Innovation, Content Analytics, Data Strategy and Engineering, and Customer Analytics in a way that is unmatched by our competitors. The convergence of unique human understanding and businessexpertise, coupled with innovative data and technology solutions, allows us to better predict consumer behaviour, providing customers the confidence to make bold and complex decisions and optimize priorities for growth.

KEY RESPONSIBILITIES

Understand written or oral brief from client (business problem)

Ensure Data Veracity as per problem brief; detect and flag anomalies or errors to Project Manager

Hypothesis building

Statistical model development and ensuring statistical hygiene of models

Follow process to ensure accuracy and deliver projects as per timelines

Write model findings with simple insights which make marketing sense

Try different things to get to the best solution

Train younger team members on the process

Use visualization in Excel / PowerBI to prepare analytics results for clients

Use basic programming to automate simple repetitive tasks in Excel Macros / VBA / R / Python

ESSENTIAL SKILLS

Strong mathematical aptitude

Ability to think logically and solve issues - trouble-shoot problems in code or try a different approach if something is not working in the defined process

Excellent communication skills in English (written and oral) are essential

Ability to document analysis (data and model findings) and simple processes

Good attitude and willingness to learn new things and experiment to get to the best solution

Should be a strong team player - work closely with team-mates and Project Manager

Willingness to stretch to deliver to tight schedules

Demonstrate independence in planning own work and executing it on time and with good quality

QUALIFICATIONS

The ideal candidate will have consistent scholastic performance

Bachelor s degree in Engineering from premiere institute OR Graduate or Post-Graduate in Statistics

Experience and knowledge of MS Office applications like Excel, Word, Powerpoint is a must

Any programming knowledge will be an added advantage. Python / R skills preferred

PRIOR EXPERIENCE

1 - 2 years of relevant experience (Market Mix Modeling)

Knowledge of data analytics will be an added advantage

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Analyst - MMM