Amazon PPC Executive

Job Description

Job Position: Analyst Job Location: Mumbai Job Type: Permanent Mandatory Responsibilities: ● Specialising in marketplace advertising, such as Amazon, Flipkart, Myntra, and all relevant marketplaces for the client. ● Providing guidance to the marketplace team, with data-driven opportunities for scaling and building efficiencies. Deep understanding of marketplace sentiments. ● Developing key relationships with Category managers at these marketplaces and helping in generating key insights for the client account to drive performance. ● Deep understanding of marketplace sentiments. ● Staying updated on marketplace advertising trends, and implementing latest platform capabilities within existing clientele. ● Retention of existing/onboarded clients ● Team management of marketplace media buying team ● Monthly budget planning and goal setting in line with the client’s roadmap ● Weekly/Bi-Weekly client review meetings; ■ getting the team to create a review deck ■ highlighting opportunities for growth and action plan ● Daily coordination with media buyers and operations management ● MAIN KPI; Revenue and ROAS are the only 2 focused KPIs ● Collaborating with the Strategy team for pitching to prospective clients. Eligibility Criteria: ● Minimum 6 months - 1 year of experience in Amazon, Flipkart & other major marketplaces (Myntra, Ajio, Udaan, etc) & Quick commerce like Swiggy, Zepto, Blinkit, etc. ● Good oratory, presentation & analytical skills ● Understanding of factors impacting performance on marketplaces: ■ Factors driving organic share ■ Conversion rate optimization ■ Seasonality/Sales planning ■ Category benchmarking & research