Ads Specialist

Job Description

Campaign Strategy & Planning Develop, implement, and manage performance marketing campaigns across platforms (Google Ads, Meta Ads, LinkedIn Ads, etc.) Define clear campaign objectives (leads, sales, traffic, app installs, etc.) Ad Creation & Optimization Write and test ad copies, creatives, and A/B variations Coordinate with design teams for banners and video assets Platform Management Manage PPC (Pay-per-click) campaigns across Google, Meta (Facebook/Instagram), YouTube, and others Maintain daily/weekly budgets and ensure efficient spend Analytics & Reporting Track KPIs like CPC, CPA, ROAS, CTR, CPM, Conversion Rates, etc. Build performance reports and dashboards using tools like Google Analytics, Google Data Studio, or Excel Landing Page & Funnel Optimization Work with developers/designers to ensure landing pages are optimized for conversion Perform CRO (Conversion Rate Optimization) experiments using heatmaps and user data Audience Targeting & Segmentation Create and manage custom, lookalike, and retargeting audiences Utilize first-party and third-party data for precise targeting Budgeting & Forecasting Allocate budgets across channels strategically Forecast ROI and scale campaigns accordingly Job Type: Full-time Pay: ₹25,000.00 - ₹32,000.00 per month Schedule: Day shift Ability to commute/relocate: Panaji, Goa: Reliably commute or planning to relocate before starting work (Required) Application Question(s): Kindly attach your portfolio Link What is your current CTC & Expected CTC Experience: Google Ads: 1 year (Required) Meta Ads: 1 year (Required) Work Location: In person