Urgent Opening: BTL Marketing Head- ITM @ Navi Mumbai

Itm Edutech Training

7 - 12 years

8 - 14 Lacs

Mumbai Navi Mumbai Mumbai (All Areas)

Posted:1 day ago| Platform:

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Skills Required

Btl Activity Educational Sales Btl Marketing Btl Institutional Marketing Business Tie Ups Offline Marketing Marketing Activities Institutional Sales Marketing Educational Marketing Consultant Coordination Sales Admissions Outreach Institutional Business Development

Work Mode

Work from Office

Job Type

Full Time

Job Description

How to Apply:

Requirements:

Bachelors or Masters degree in Marketing, Business Administration, or related field
Minimum 7 years of relevant experience in BTL/field marketing, preferably in the education sector
Strong network with event vendors, agencies, and campus coordinators
Excellent project management, negotiation, and interpersonal skills
Willingness to travel across regions for campaign execution

Role Overview:

BTL Marketing Head

Key Responsibilities:

Develop and execute BTL marketing strategies to drive admissions and brand visibility
Plan and implement on-ground events, roadshows, mall activations, college fests, seminars, and school outreach programs
Liaise with academic counselors and admission teams to align BTL efforts with enrollment targets
Manage vendor relationships, negotiate costs, and ensure timely execution of campaigns
Monitor campaign performance and prepare reports with actionable insights
Ensure brand consistency across all BTL touchpoints
Lead and mentor a team of field marketing executives and interns

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