57 Btl Activity Jobs

Role & responsibilities Assist in planning and implementing trade marketing activities in alignment with brand and sales objectives. Support the execution of in-store visibility programs, POSM placement, and retailer activation plans. Monitor and evaluate the performance of trade campaigns and promotional activities. Coordinate with sales and distribution teams to ensure consistent brand messaging and timely execution. Liaise with vendors and creative teams for the development of trade marketing materials. Analyse market and competitor trends to identify growth opportunities at the trade level. Manage trade budgets and track ROI on promotions and BTL campaigns. Provide support in new product launches and promotional rollouts across channels. Qualification & Experience: Bachelors degree in Marketing, Business Administration, or related field (MBA preferred). 25 years of experience in trade marketing, brand activation, or channel marketing in the consumer goods, electrical, or retail industry. Strong understanding of retail dynamics, channel structures, and shopper behavior. Proficient in MS Excel, PowerPoint, and digital tools for campaign tracking and reporting. Excellent communication, project management, and coordination skills. Ability to work cross-functionally and manage multiple stakeholders and deadlines.

1. Business Coordination and Planning Coordinate business activities for R2 units, including daily billing projections and MOP planning. Conduct weekly team reviews on MOP and rank teams based on MTD % achievement. Plan and execute State level sales meetings (eg. 26th Jan planning, 15th Aug Planning, Season Planning) Facilitate cross-state team collaboration for major event execution. Plan and coordinate D-45 for unit anniversaries and district foundation days. 2. Administrative and HR Support Manage and approve teams AR, OD, and TR requests on HONO, and handle BHs claims on TR. Schedule interviews for R2 units with HR coordination. Upload tax information on ESS and manage BHs PMS and IDP for the team. 3. Data Analysis and Reporting Analyze data for SWOT analysis and prepare data for management meetings. Track unit-wise, category-wise market share and take updates from UH on pure missings >400 sqcm monthly. Prepare unit wise review decks for every month. Conduct weekly and monthly R&R for big days and overall performance. 4. Event and Initiative Execution Ideate and prepare concept notes for special initiatives. Coordinate and execute state-level events and special initiatives with relevant teams (e.g., Global Visionary Award, Education Excellence Award, Pride of Rajasthan).

Roles and Responsibilities Develop marketing strategies to increase brand awareness and drive sales growth. Plan and execute BTL activities, events, and campaigns to engage target audiences. Manage budgets for marketing initiatives, ensuring effective allocation of resources. Collaborate & Visit schools/institutions for B2B and product introduction. Analyze market trends and competitor activity to inform marketing decisions. Desired Candidate Profile 1-6 years of experience in marketing management or a related field. Proven track record of developing successful marketing plans and executing successful campaigns. Strong understanding of offline marketing channels (BTL) including event marketing, promotions, etc.

Job description **Job description** - Proven ability to identify opportunities and deliver effective strategies to generate results. Experienced in marketing planning, branding, and campaign development. - Adept in online and traditional marketing, and highly skilled in visual communications. - Build and execute ATL & BTL campaigns to support specific marketing objectives across different segments to bolster Product awareness, consideration & differentiation in support of our overall strategic marketing plan. - Maintains knowledge of trends and developments in the market. Devising and presenting ideas and strategies. - Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes. - Oversees the production of all promotional materials and marketing campaigns. - Produce valuable and engaging content for our website and social handles that attracts and converts our target groups - Partner with creative teams, other internal stakeholders, and external agencies and vendors - Tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. • *Note** - Fresher are also welcomed. - Two Wheeler is compulsory.

Job Responsibility: 1. Alliance identification and development - Market/Territory mapping. 2. Strategic brand alliance - Co-create marketing campaigns with alliance partners to boost engagement and lead generation. 3. Ensure timely execution of campaigns across offline and digital touchpoints. 4. Performance tracking and analytics KPIs such as partner driven leads, campaign ROI, Member acquisition. Use of data insights to refine alliance strategies and improve performance. 5. Prepare and execute ROI based, Marketing activity calendar for month. Job Location - Ludhiana, Amritsar Interested candidates can share their updated CV on "praveen.dhyani199@mahindraholidays.com" .

Role & responsibilities Identifying and creating partnership with new potential student recruitment agencies and other educational or training providers. Actively involved in assisting the team for achieving the student recruitment target for each intake. Developing and sustaining solid relationships with company stakeholders, recruiting partners and customers. Analysing customer feedback data to determine whether customers are satisfied with company products and services. Supporting the programme management team members to maximise the enrolment. Attending business meetings and providing training to new recruiting partners regularly. Providing insight into product development and competitive positioning. Analysing financial data and developing effective strategies to reduce business costs and increase company profits. Assisting the team for achieving the student recruitment target for each intake. Supporting the team members to maximise the enrolment. Conducting market research to identify new business opportunities. Collaborating with company executives to determine the most viable, cost-effective approach to pursue new business opportunities. Meeting with potential partners to present company offerings and negotiate business deals.

Brief Job Description (just an indicative list and not limited to the following). Collaborate with the Store Manager to develop a delivery plan to achieve daily targets, incorporating inputs and guidance from the Store Manager. Assign responsibilities to the Sales Executives based on workload and customer needs, ensuring an optimal distribution of tasks. Monitor daily callings, customer visits, and the execution of the delivery plan. Organize in-store events to drive customer engagement. Provide regular progress updates to the Store Manager. Manage the turn system for attending customers, ensuring a fair and efficient process. Prepare daily rosters to monitor store member shifts and weekly offs, adhering to standard operating procedures (SOPs). Address any conflicts among the in-store team and escalate issues to the Store Manager when necessary. Scout locations for Local Area Activities such as exhibitions and events at societies. Conduct recce to assess feasibility. Liaise with the society secretary, identify necessary collaterals for events, and determine charges. Consolidate information and seek approvals from the Assistant Branch Manager (ABM) and Regional Branch Manager (RBM). Represent ORRA during local area activities and events. Prepare a comprehensive report detailing the outcomes and submit it to the ABM and RBM for review. Supervise daily stock counting and monthly stock tagging and audit processes to ensure accurate inventory management. Monitor customer interactions to ensure all customer details are captured during the pre-billing process. Interact with customers as needed, including gathering feedback from customers who did not make a purchase, cross-selling schemes, and managing large volume or high-value sales. Address customer grievances within the scope of limited discretion and escalate complex issues to the appropriate authority. Desired Skills Proven experience of 8-10 years in retail sales, preferably in the jewelry industry. Strong leadership and team management skills. Excellent communication and interpersonal skills. Ability to prioritize tasks and meet deadlines in a fast-paced environment. Customer-oriented mindset with a focus on delivering exceptional service. Proficiency in MS Office applications.

To lead and manage the end-to-end marketing operations of the organization, focusing on both ATL (Above the Line) and BTL (Below the Line) initiatives to drive brand awareness, project visibility, lead generation, and customer engagement. This role will ensure seamless execution of multi-channel campaigns across digital, print, OOH, events, and on-ground activations. Key Responsibilities: 1. Strategic Planning & Campaign Management Develop and execute comprehensive marketing strategies for project launches and brand campaigns. Manage 360-degree campaigns combining ATL (TV, radio, print, outdoor) and BTL (events, activations, direct marketing, exhibitions). Ensure all campaigns align with brand guidelines, business goals, and timelines. 2. ATL (Above-the-Line) Marketing Lead planning and execution of mass media campaigns across TV, radio, newspapers, and OOH. Coordinate with media buying agencies for optimal placements and ROI. Monitor brand visibility and recall metrics. 3. BTL (Below-the-Line) Marketing Plan and manage on-ground activations, exhibitions, site branding, and local promotions. Collaborate with sales teams to execute location-specific lead generation programs. Oversee the development of brochures, collaterals, hoardings, and signage. 4. Digital & Performance Marketing Support digital marketing teams with performance-oriented campaigns across paid, owned, and earned media. Drive integration between offline and digital efforts to maximize campaign effectiveness. 5. Budget & Vendor Management Allocate and manage marketing budgets across ATL, BTL, and digital channels. Build and manage relationships with creative, media, and activation agencies. Negotiate contracts, ensure timely deliverables, and optimize spends for maximum ROI. 6. Team Leadership Build, mentor, and manage a high-performing marketing operations team. Define KPIs and conduct regular performance evaluations. Foster collaboration between creative, media, digital, and field marketing teams. 7. Analytics & Reporting Track campaign performance across all channels. Generate insights through data to improve future campaigns. Present periodic reports to leadership on marketing effectiveness. Key Skills and Competencies: Strong expertise in both ATL and BTL marketing strategies within the real estate sector. Excellent project management and organizational skills. Solid understanding of brand positioning, media planning, and consumer behavior. Strong leadership, negotiation, and communication skills. Regards, Vinoth HR- G Square Groups Vinoth@gsquarehousing.com

Be a mentor—counsel & guide ambitious students for MBA Own full admission cycle: from lead generation to final admissions Promote a leading MBA program through college & coaching outreach Plan fun, high-impact BTL events and engaging student seminars Perks and benefits Travelling Exp. Mobile Exp. Incentives 2 to 5 LPA.

Responsibilities: * Manage existing accounts * Visiting housing societies, play groups, Yoga classes for conducting marketing activities. * Achieve sales targets through BTL activities * Collaborate with marketing teams * Generate new leads Sales incentives

Role & responsibilities 1. Develop and Execute BTL Strategies: Including activations, in-shop branding and promotions, sampling activities, kios setup, and society-level campaigns. 2. Community Engagement Programs: Must have prior experience in executing school and Anganwadi-based activities, or similar community-level programs. 3. On-Ground Campaign Execution: Should have hands-on experience in managing door-to-door campaigns, roadshows, exhibitions, rural haats, and fairs. 4. Sales Team Collaboration: Work closely with the sales team to support and align BTL efforts with retail marketing initiatives. 5. Vendor & Agency Coordination: Identify, engage, and manage third-party agencies, vendors, and promoters to ensure seamless campaign execution. 6. Execution Monitoring & Reporting: Oversee on-ground execution and provide regular performance analysis and reports.

Roles and Responsibilities Develop new business opportunities through cold calling, lead generation, and relationship building with potential clients. Conduct field sales activities such as site visits, presentations, and demonstrations to showcase products/services. Collaborate with internal teams (e.g., marketing, operations) to develop strategies for successful client acquisition. Meet or exceed monthly/quarterly targets for new business development. Desired Candidate Profile 2 - 9 years of experience in B2C Sales, Field Sales, Lead Generation, or related fields. Strong understanding of the local market trends and competitive landscape. Excellent communication skills for effective cold calling and relationship-building. Ability to work independently with minimal supervision while meeting tight deadlines.

Roles and Responsibilities Develop new business opportunities through cold calling, lead generation, and relationship building with potential clients. Conduct field sales activities such as site visits, presentations, and demonstrations to showcase products/services. Collaborate with internal teams (e.g., marketing, operations) to develop strategies for successful client acquisition. Meet or exceed monthly/quarterly targets for new business development. Desired Candidate Profile 2 - 9 years of experience in B2C Sales, Field Sales, Lead Generation, or related fields. Strong understanding of the local market trends and competitive landscape. Excellent communication skills for effective cold calling and relationship-building. Ability to work independently with minimal supervision while meeting tight deadlines.

Roles and Responsibilities Develop new business opportunities through cold calling, lead generation, and relationship building with potential clients. Conduct field sales activities such as site visits, presentations, and demonstrations to showcase products/services. Collaborate with internal teams (e.g., marketing, operations) to develop strategies for successful client acquisition. Meet or exceed monthly/quarterly targets for new business development. Desired Candidate Profile 2 - 9 years of experience in B2C Sales, Field Sales, Lead Generation, or related fields. Strong understanding of the local market trends and competitive landscape. Excellent communication skills for effective cold calling and relationship-building. Ability to work independently with minimal supervision while meeting tight deadlines.

Role & responsibilities A. Develop marketing initiatives to expand customer base and to optimize sales. B. Undertaking promotional activities to ensuring brand visibility and awareness in metro Markets. C. Implementation & evaluation of consumer promotions for all new product concepts. D. To manage the marketing department budget E. Designing and producing marketing collaterals F. Executing tie-ups, Promotional Activities and events in up metro markets G. Oversee corporate communications and other business development activities Relevant Competencies: A. Communication skills B. Multi Tasking C. Flexibility/Planning/Organizing D. Customer Focus E. Creativity F. Drive for Results G. Team Work H. Decision making I. Coping with Pressure Candidate Profile Graduate/ Postgraduate in the relevant field with the 3 to 8 years experience of in B2B or B2C Marketing Note - Apply only if you have experiences in BTL marketing field Interested candidates can drop their resumes below mention id indrani.chakraborty982@mahindraholidays.com

Responsibilities: Manage BTL activities from planning to execution Report results & analyze performance Collaborate with sales team on trade marketing strategies Coordinate promotional campaigns & road shows

Society Activation & Team Handling. All the BTL & Shopper marketing activations for all stores. Planning & Execution Handling Brand Promotions. Mystery Market visits to check and audits Define key guidelines for each project/ campaign

Position: Sr. Executive / Asst. Manager / Manager Marketing (BTL Activities) Job location: Ludhiana Company: Leeford Healthcare Limited https://www.leefordonline.in/ https://www.aliteskincare.in/ https://meglow.in/ https://www.leeford.in/ Key responsibilities: Planning and executing BTL campaigns Managing BTL budgets Coordinating with vendors and agencies Ensuring brand visibility Analyzing campaign performance Staying updated with industry trends Supporting other marketing initiatives BTL (Below-The-Line) Activities : Event marketing, marketing exhibition, Experiential marketing, Sponsorships and partnerships, Email marketing, Social media marketing (organic and paid), Content marketing, Search engine optimization (SEO), Public relations (PR)

Position: Sr. Executive / Asst. Manager / Manager Marketing (BTL Activities) Job location: Ludhiana Company: Leeford Healthcare Limited https://www.leefordonline.in/ https://www.aliteskincare.in/ https://meglow.in/ https://www.leeford.in/ Key responsibilities: Planning and executing BTL campaigns Managing BTL budgets Coordinating with vendors and agencies Ensuring brand visibility Analyzing campaign performance Staying updated with industry trends Supporting other marketing initiatives BTL (Below-The-Line) Activities : Event marketing, marketing exhibition, Experiential marketing, Sponsorships and partnerships, Email marketing, Social media marketing (organic and paid), Content marketing, Search engine optimization (SEO), Public relations (PR)

Roles and Responsibilities Develop new business opportunities through cold calling, lead generation, and relationship building with potential clients. Conduct field sales activities such as site visits, presentations, and demonstrations to showcase products/services. Collaborate with internal teams (e.g., marketing, operations) to develop strategies for successful client acquisition. Meet or exceed monthly/quarterly targets for new business development. Desired Candidate Profile 2 - 9 years of experience in B2C Sales, Field Sales, Lead Generation, or related fields. Strong understanding of the local market trends and competitive landscape. Excellent communication skills for effective cold calling and relationship-building. Ability to work independently with minimal supervision while meeting tight deadlines.

Job Title : Sr. Specialist - BTL Location : Ahmedabad Years of experience : Minimum 2 years Job Purpose: To ensure marketing through digital channels, in order to drive sales. Engaging customers through various on ground activation throughout the year in various catchments. This also included driving strategic alliances with other brands to increase footfalls, conversions and ticket sizes. Responsible for all the BTL & Shopper marketing activations for all stores (Salon + Retail). BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service placement. Seamless planning & execution of Ground Activation & Promotions. Handling Brand Promotions, alliances, sponsorships, launches. Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness. Define key guidelines for each project/ campaign and check for adherence to the brief. Mystery Market visits to check and audits (quantitative & qualitative). Experience 2+ yrs. Experience working for Retail/FMCG/Direct Sales brands is a must.

Job Title : Sr. Specialist - BTL Location : Bangalore Years of experience : Minimum 2 years Job Purpose: To ensure marketing through digital channels, in order to drive sales. Engaging customers through various on ground activation throughout the year in various catchments. This also included driving strategic alliances with other brands to increase footfalls, conversions and ticket sizes. Responsible for all the BTL & Shopper marketing activations for all stores (Salon + Retail) BTL activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, handbills, brochures) and brand/service placement. Seamless planning & execution of Ground Activation & Promotions. Handling Brand Promotions, alliances, sponsorships, launches. Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness. Define key guidelines for each project/ campaign and check for adherence to the brief. Mystery Market visits to check and audits (quantitative & qualitative). Experience 2+ yrs. Experience working for Retail/FMCG/Direct Sales brands is a must.

Role & responsibilities The Retail Branding Executive is responsible for developing and executing branding strategies that enhance the brand's visibility and appeal within retail environments. This role combines Above the Line (ATL) and Below the Line (BTL) marketing activities to create cohesive and impactful campaigns that drive brand awareness and sales. The Retail Branding Executive will work closely with various teams to ensure consistent brand messaging across all retail channels. Key Responsibilities: ATL Activities: * Media Planning and Buying: * Collaborate with media planners to create ATL campaigns for TV, radio, print, and outdoor advertising targeting retail customers. * Monitor campaign performance and adjust strategies based on data and feedback. * Creative Collaboration: * Work with creative teams to develop brand-aligned advertising assets such as commercials, print ads, and outdoor displays. * Provide creative direction and ensure brand consistency across all ATL channels. * Brand Awareness: * Develop strategies to boost brand awareness and recognition through targeted ATL campaigns. * Monitor market trends and competitor campaigns to ensure the brand's messaging is relevant and competitive. BTL Activities: * In-Store Promotions: * Plan and execute in-store promotions, point-of-sale displays, and other in-store branding initiatives to increase customer engagement and sales. * Collaborate with retail teams to ensure proper execution of BTL activities in stores. * Event Management: * Organize and oversee in-store events such as product launches, sampling sessions, and experiential marketing activities. * Coordinate with external partners, suppliers, and vendors to ensure successful event execution. * Direct Marketing: * Develop and manage direct marketing campaigns such as email, SMS, and direct mail targeting retail customers. Contact : Ms. Tripula - 7337338236

Roles & Responsibilities: Responsible for awareness and promotional activities across stakeholders channel, influencers, contractors Collaborate with B&C and vendors to develop marketing collaterals for all product ranges – physical, digital, phygital Spear head the digital initiatives and their adoption related to the Connect CRM, reconnect Order Management system and other key applications Track noteworthy projects and collaborate for social media posts, photo-shoots and testimonials Identify trends, competitors and customer preferences through regular market visits Scorecard and scheme management for team Strategize, Plan, and Execute participation at Expos, which includes conceptualize the event, budget proposals and close quotes/negotiations, Branding. AVs, Performance, Gifts by liaising with internal and external teams Plan and execute a marketing plan calendar for influencers eg: Day celebrations Collaborate with agencies to have a loyalty program for influencers Brand Visibility and activation covering Merchandising, Site Branding, Factory Visits, Exhibitions etc. Ensure all the feedback are documented and prompt actions are taken to address concerns Execute the engagement activities for earmarked days Regards,

Job Title: Marketing Executive Qualification: Diploma / BE or B. Tech or Any Degree Experience : 2+ Years Or Fresher also can apply Key Responsible : Promotion & Brand Awareness: Represent the brand at events and in-store, engage with customers to boost sales. Retailer & Distributor Relations: Build partnerships, organize promotions, and train staff on the product collection. Event Planning: Organize fashion shows, pop-up stores, and participate in cultural events. Customer Engagement: Gather feedback, promote loyalty programs, and report insights to marketing teams. Sales Support & Lead Generation: Assist in driving sales and generate leads during peak seasons. Market Research: Monitor competitors and market trends to inform strategies. Brand Activation: Increase visibility through local campaigns and influencer partnerships. Reporting: Regularly report on activities, sales, and market trends. Preferred Qualifications: Experience with traditional or ethnic wear brands. Familiarity with local festivals and the traditional wear market. Interested candidate contact to - 9787657100.