Job
Description
Overview About Business Unit: The Automotive Practice at Epsilon is a rapidly growing team, driving growth for major players in the automotive industry - from Original Equipment Manufacturers (OEMs) to dealerships across North America. Part of a 1,600-member global team, the practice provides the automotive world s largest service reminder platform, alongside agency services and digital media solutions. A leader in the automotive space, the team supports over 50% of auto dealerships in North America and manages relationships with over 280 million customers. Home to innovation and cutting-edge technology, our Auto team leads the game in developing best-in-class software and solutions for hyper-personalized digital marketing. Click here to view how Epsilon transforms marketing with 1 View, 1 Vision and 1 Voice. Responsibilities The Sr. Tech Project Mgmt takes complete ownership in creating and executing the campaigns and deliverables. Maintains SLA, manage stakeholder communication and Campaign Reporting. The Campaign Ops Analyst II need to have strong knowledge on email marketing and willingness to learn new technologies and new email marketing tools. Knowledge of the full Email campaign development life cycle. And hands-on at least two email marketing automation platforms (e.g. PCM, Noelane, SalesForce, Marketo, Silverpop, Eloqua) Be assigned to one or more client accounts and partner with the Account teams/BSA for end to end campaign setup/execution Demonstrate a keen interest and understanding of developments in the email marketing and proactively learn new technologies and adapt quickly to changing requirements. Working knowledge of Client s business, goals/objectives. Provide weekly account updates to BSA, Account team and Managers. Use data extensions to populate variable copy based on recipient attributes Ability to drive multiple error free campaigns with very-little guidance and short turnaround times Ability to communicate effectively with clients and internal team Qualifications Required Technical Skills: 2+ Years Bachelor/Master Degree 2-5 years setting up and launching Campaigns SFMC Create audiences and segments using SQL Create, update automated journeys Perform QA/QC on campaigns and campaign journeys Strong Experience with Image and HTML Coding Optimization for email HTML/CSS (Intermediate) SQL (Basic) Excel (Intermediate) Dreamweaver and Photoshop (Basic)Advanced knowledge of: Third-party email service provider systems (e.g. SFMC, Harmony, Cheetahmail, Responsys) Email platform/client limitations and workarounds It s a plus to have: Understands client/stakeholder requirements and work as per their expectations. Also, ensure business requirements and priorities are well understood and clearly communicated to the team. Abilities to draft both Functional and Technical Specifications documents, as needed Additional Information Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we ve provided marketers from the world s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels. Epsilon s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology.