Strategy and Planning Manager

As an Integrated Communication agency, Grapes Worldwide is dedicated to creating Story-Enabled Growth by utilizing data-driven and strategically engineered communication and technology solutions. With a workforce of 250 talented individuals spread across 5 offices in Delhi, London, UAE, Mumbai, and Bengaluru, we have successfully partnered with over 100 brands in our 8-year journey. Some of the prominent brands we are currently collaborating with include Panasonic, CP Plus, Volvo Eicher, W For Women, Manforce, Zee News, Dabur, DS Group, Mamy Poko Pants, Hindware, Siyarams, and Air India. We are currently seeking a highly skilled Strategic Planner to join our dynamic team. The ideal candidate will play a crucial role in developing and executing strategic plans that are closely aligned with client objectives. This entails leveraging research insights, collaborating with creative and account teams, and ultimately delivering impactful communication strategies. Key Responsibilities: 1. **Research**: - **Brand Research**: Understand client briefs and objectives, identify key challenges and success metrics, and engage with department heads and leadership teams to gather insights. - **Category Research**: Analyze primary, secondary, and aspirational competitors" solutions and activities over the past 5-6 years. - **Consumer Research**: Conduct primary and secondary research to uncover core consumer insights, define consumer cohorts, and understand their mindsets and brand perceptions. 2. **Creating Brand & Campaign Strategy**: - Develop brand positioning, purpose, values, and key messaging frameworks. - Formulate and execute a Go-To-Market (GTM) communication strategy for offline and online channels. - Provide creative teams with insights to develop impactful campaign scripts and communication ideas. 3. **Creating Digital Strategy**: - Collaborate on owned, earned, and paid media strategies to meet client's brand and business objectives. 4. **KPIs and Reviews**: - Establish KPIs and metrics for tracking brand and business progress. - Prepare review presentations and manage relationships with senior client leadership. 5. **Leadership & Training**: - Develop strategies for new business development and scaling existing business opportunities. - Implement training strategies for planning and client servicing teams to enhance account management. Qualifications: - Bachelor's/Master's degree in Marketing, Business, Communication, or related field (Master's degree preferred). - 5+ years of proven experience in strategic planning within a communication or advertising agency. - Strong analytical skills in consumer, category, and brand research. - Excellent communication, presentation, and integrated strategy skills. - Demonstrated leadership skills, experience in training, and team development. - Ability to manage multiple projects and work collaboratively in a fast-paced environment. - Willingness to travel nationally and internationally for research purposes. What We Offer: - Competitive salary and benefits package. - Opportunities for professional growth and career development. - Collaborative and innovative work environment. - Chance to work on high-profile projects with leading brands and across international markets.,