3 Category Research Jobs

As an Integrated Communication agency, Grapes Worldwide is dedicated to creating Story-Enabled Growth by utilizing data-driven and strategically engineered communication and technology solutions. With a workforce of 250 talented individuals spread across 5 offices in Delhi, London, UAE, Mumbai, and Bengaluru, we have successfully partnered with over 100 brands in our 8-year journey. Some of the prominent brands we are currently collaborating with include Panasonic, CP Plus, Volvo Eicher, W For Women, Manforce, Zee News, Dabur, DS Group, Mamy Poko Pants, Hindware, Siyarams, and Air India. We are currently seeking a highly skilled Strategic Planner to join our dynamic team. The ideal candidate will play a crucial role in developing and executing strategic plans that are closely aligned with client objectives. This entails leveraging research insights, collaborating with creative and account teams, and ultimately delivering impactful communication strategies. Key Responsibilities: 1. **Research**: - **Brand Research**: Understand client briefs and objectives, identify key challenges and success metrics, and engage with department heads and leadership teams to gather insights. - **Category Research**: Analyze primary, secondary, and aspirational competitors" solutions and activities over the past 5-6 years. - **Consumer Research**: Conduct primary and secondary research to uncover core consumer insights, define consumer cohorts, and understand their mindsets and brand perceptions. 2. **Creating Brand & Campaign Strategy**: - Develop brand positioning, purpose, values, and key messaging frameworks. - Formulate and execute a Go-To-Market (GTM) communication strategy for offline and online channels. - Provide creative teams with insights to develop impactful campaign scripts and communication ideas. 3. **Creating Digital Strategy**: - Collaborate on owned, earned, and paid media strategies to meet client's brand and business objectives. 4. **KPIs and Reviews**: - Establish KPIs and metrics for tracking brand and business progress. - Prepare review presentations and manage relationships with senior client leadership. 5. **Leadership & Training**: - Develop strategies for new business development and scaling existing business opportunities. - Implement training strategies for planning and client servicing teams to enhance account management. Qualifications: - Bachelor's/Master's degree in Marketing, Business, Communication, or related field (Master's degree preferred). - 5+ years of proven experience in strategic planning within a communication or advertising agency. - Strong analytical skills in consumer, category, and brand research. - Excellent communication, presentation, and integrated strategy skills. - Demonstrated leadership skills, experience in training, and team development. - Ability to manage multiple projects and work collaboratively in a fast-paced environment. - Willingness to travel nationally and internationally for research purposes. What We Offer: - Competitive salary and benefits package. - Opportunities for professional growth and career development. - Collaborative and innovative work environment. - Chance to work on high-profile projects with leading brands and across international markets.,

You will be joining Grapes Worldwide, an Integrated Communication agency that specializes in creating Story-Enabled Growth. As a Strategic Planner, your main responsibility will be to develop and implement strategic plans that align with client objectives by utilizing research insights and collaborating with creative and account teams to deliver impactful communication strategies. Your key responsibilities will include conducting brand, category, and consumer research to understand client briefs, objectives, challenges, and success metrics. You will analyze competitors and consumer insights to define consumer cohorts and brand perceptions. Additionally, you will develop brand positioning, purpose, values, key messaging frameworks, and Go-To-Market (GTM) communication strategies for offline and online channels. You will also work on digital strategy across owned, earned, and paid media to meet client objectives. In this role, you will establish KPIs and metrics to track brand and business progress, prepare review presentations, and manage relationships with senior client leadership. Furthermore, you will be responsible for developing strategies for new business development, scaling existing business opportunities, and implementing training strategies for planning and client servicing teams to enhance account management. To qualify for this position, you should have a Bachelors/Master's degree in Marketing, Business, Communication, or a related field, with a preference for a Master's degree. You should have at least 5 years of proven experience in strategic planning within a communication or advertising agency, strong analytical skills, and excellent communication and presentation abilities. Proficiency in integrated strategy, leadership skills, team development experience, and the ability to manage multiple projects in a fast-paced environment are also required. You should be open to travel for research both nationally and internationally. In return, Grapes Worldwide offers a competitive salary and benefits package, opportunities for professional growth and career development, a collaborative and innovative work environment, and the chance to work on high-profile projects with leading brands across international markets.,

You will join Grapes Worldwide, an Integrated Communication agency that specializes in creating Story-Enabled Growth. With a strong focus on data and strategic thinking, we utilize communication and technology to drive both Brand and Business Growth. Our team consists of 250 individuals spread across 5 offices in Delhi, London, UAE, Mumbai, and Bengaluru, with 8 years of successful operation. As a Strategic Planner, your primary responsibility will involve developing and implementing strategic plans that align with client objectives. This will require leveraging research insights and collaborating with creative and account teams to deliver impactful communication strategies. Your key responsibilities will include conducting thorough research in various areas such as Brand, Category, and Consumer. For Brand Research, you will need to understand client briefs, identify challenges, and engage with department heads for insights. Category Research will involve analyzing competitors, while Consumer Research requires conducting primary and secondary research to uncover insights and define consumer perceptions. Additionally, you will be tasked with creating Brand & Campaign Strategies, developing digital strategies across various media channels, establishing KPIs for tracking progress, and managing client relationships. Moreover, you will play a vital role in leadership development, new business strategies, and training programs for planning and client servicing teams. To qualify for this role, you should hold a Bachelors/Master's degree in Marketing, Business, Communication, or a related field, with at least 5 years of experience in strategic planning within a communication or advertising agency. Strong analytical skills, excellent communication abilities, proficiency in integrated strategy, and leadership qualities are essential. The role may involve travel for research purposes, both nationally and internationally. In return, we offer a competitive salary and benefits package, opportunities for professional growth, a collaborative work environment, and the chance to work on high-profile projects with leading brands across international markets.,