39 Strategist Jobs - Page 2

As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers. At Target, we have a timeless purpose and a proven strategy and that hasn t happened by accident. Some of the best minds from diverse backgrounds come together at Target to redefine retail in an inclusive learning environment that values people and delivers world-class outcomes. That winning formula is especially apparent in Bengaluru, where Target in India operates as a fully integrated part of Target s global team and has more than 4,000 team members supporting the company s global strategy and operations. Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Becoming a Target team member means joining a community that values diverse backgrounds. We believe your unique perspective is important, and you'll build relationships by being authentic and respectful. At Target, inclusion is part of the core value. We aim to create equitable experiences for all, regardless of their dimensions of difference. As an equal opportunity employer, Target provides diverse opportunities for everyone to grow and win Fueling the continued success of one of the world s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our guests, guest segments and behaviors, business objectives, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target. Target in India Marketing delivers differentiating yet relevant marketing communication solutions across channels operating as an integrated ONE global team and it strives to bring excellence every time in how they create, connect and collaborate. A role with Target in India Marketing is an opportunity to work with some of the best in the business for marketing, strategy & digital and you d lead/contribute to work that connects to millions of guests. Your influence will drive sales and grow brand love through work that s guest-centric, on brand, category relevant and channel focused. About This Opportunity As a Sr, Creative Strategist, you will synthesize qualitative and quantitative research into cultural, competitive, and human truths that build to powerful insights and inform creative solutions. You will connect and collaborate with partners across marketing, media, and creative to develop comprehensive strategies that deliver on enterprise business goals and objectives. You will support channel specific deliverables within broader seasonal, brand campaigns, and internal strategic initiatives ranging from branding to events, ensuring coordinated and cohesive messaging that connects with our guest and team members and inspires desired behaviors. You will be responsible for authoring assignment briefs that clearly communicate channel specific needs, broader strategic considerations, the job to-be-done, and supporting research and context. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs. Roles and Responsibilities Use your skills, experience and talents to be a part of ground-breaking thinking and visionary goals. As a Sr. Creative Strategist, you'll 1. Understand Guest and Business needs through Secondary research 2. Unearthing and Compiling Guest insights relevant to the category or body of work 3. Understand and convert Marketing and Business needs into a Creative Brief Document that will help Creative Teams build a compelling creative output 4. Working with Cross Functional Teams to understand success metrics 5. Understand campaign results and business results to suggest changes required to the creatives 6. Co-lead resource and creative assignments, operationalize creative capabilities to support the business and drive growth 7. Review & analyze campaign requirements with Cross functional teams 8. Contribute to various phases of end-to-end process as Creative Strategy expert 9. Maintain deep digital expertise in assigned businesses/categories 10. Be a thought leadership in your area of expertise and have the ability to closely work with and drive the team towards superior creative output 11. Contribute towards process improvements, documentation of processes, standards and guidelines 12. Apply problem solving skills and think critically to create opportunities for innovation About you Four year college degree 6 -8 years experience in brand strategy, creative strategy, account planning, digital marketing planning, marketing planning, design thinking or e-commerce Strategic thinker with experience synthesizing information to generate actionable insights Passionate about understanding emerging social, cultural, and industry trends. Strong conceptual thinker Compelling writer and presenter Ability to author clear, concise, and inspiring creative briefs Excellent oral and written communication skills Strong organization skills Ability to develop strong relationships Ability to facilitate and clarify project expectations, objectives, and deliverables Demonstrated ability to effectively navigate ambiguity Ability to manage multiple projects in a fast-paced environment Benefits Eligible team members will receive one of the best earnings packages anywhere, including competitive pay, all-around insurance coverage, 401(k), flexible scheduling, training and development and many other perks and benefits. Target is an Equal Employment Opportunity Employer and is a drug-free workplace Useful Links- Life at Target- https://india.target.com/ Benefits- https://india.target.com/life-at-target/workplace/benefits Culture- https://india.target.com/life-at-target/diversity-and-inclusion

SUMMARY Job Opening: DGM - Marketing (Marketing Strategist) Location: Mumbai/ Vadodara Job Description: Responsible for institutional sales, industrial sales, and managing a team of technicians and engineers. Key accounts management and product development. Building and maintaining client relationships. Preparation of techno-commercial proposals. Requirements Diploma in Mechanical Engineering / BE / BTech (Mechanical) 18+ years of experience in marketing within the industrial engineering industry Analytical mindset with the ability to analyze consumer behavior Proven experience in developing and implementing successful marketing plans within the industrial engineering industry Strategic thinking and the ability to identify growth opportunities Excellent communication and collaboration skills

Catalog Content Contributor – Programming & Software Development Job Overview Are you a knowledgeable programmer or instructor with a creative flair and a passion for content design? Join us to create impactful, learner-centered content that blends real-world expertise with engaging storytelling. As a Catalog Content Contributor, you will work with the curriculum team to create engaging, instructionally sound learning experiences in the Programming & Software Development domain. Working with subject matter experts (SMEs), you’ll translate complex frameworks into clear, outcome-focused content across digital formats. This role demands instructional design expertise, a deep understanding of learner needs, and the ability to creatively script and plan high-impact learning assets—from video courses to assessments. Job Responsibilities Design creative and effective learning experiences grounded in instructional design principles, addressing diverse learner personas and real-world scenarios. Author and script engaging digital content, including on-demand videos, interactive walkthroughs/lessons, assessments, and job aids. Collaborate with visual designers, editors, and technical experts to bring content to life in a compelling and accessible format. Utilize Generative AI tools to accelerate and enhance content ideation, scripting, and personalization. Ensure instructional consistency, voice, and quality across all course deliverables and formats. Skills Required Excellent scripting, writing, and communication skills; able to distil complex concepts into concise, engaging narratives. Strong creativity and storytelling ability with an understanding of how to structure content for different learning styles. Fluency with and experience in at least one web framework such as ASP.NET, Django, or React. Fluency with and experience in programming languages such as C/C++, C#, Python, Java, and JavaScript. Experience with developer tools such as Git, GitHub, and the command line Preferred/Additional Skills: Familiarity with Generative AI tools like ChatGPT, Claude, or similar for content creation and enhancement. Understanding of instructional design models such as ADDIE, SAM, or Bloom’s Taxonomy. Fluency with and experience in multiple web frameworks such as ASP.NET, Django, and React.

Write clear marketing copy/creative content in terms of pitch& post copies,case study content,etc to promote products/services Assist with business pitches to win new clients or projects Effectively manage multiple projects&deliver high-quality copy Required Candidate profile 1-3 years of exp in Copywriting & Creative Strategies Excellent writing and editing skills Be highly creative imaginative, and curious about clients' services Must be a creative and strategic thinker

We are looking for a Senior Data Strategist to join our Customer Data Team within the Marketing organization at Thomson Reuters. Based in Hyderabad, India, this role will focus on analyzing customer data across multiple platforms to derive actionable insights that drive marketing strategy and business decisions. The ideal candidate will combine technical data skills with strategic thinking and excellent communication abilities to translate complex data findings into clear recommendations for leadership. This is a mission-critical role with substantial scope, complexity, executive visibility, and has a large opportunity for impact. You will play a critical role in ensuring that customer data is effectively managed and utilized to drive business insights and facilitating informed decision-making and help Thomson Reuters rapidly scale our digital customer experiences. You are anticipated to thrive in a dynamic position that is crucial for the analyzing our data and developing actionable insights to drive our Marketing objectives. Your role involves leveraging data to achieve a more insightful understanding of customer behavior, which is essential for the advancement of our data-driven initiatives. This understanding is key to enhancing customer experiences and streamlining operations. If you are passionate about creating a seamless customer experience and skilled in the systems and processes required to bring that vision to life this is the role for you! About the Role In this role as a Senior Data Strategist, you will Develop comprehensive understanding of multiple data platforms including CDP (Treasure Data), 6Sense (Intent Signals), D&B, and HG Insights Master the data structures, models, tables, and data types across these platforms Analyze customer data across multiple MarTech platforms (CDP, Salesforce, Eloqua, Anaplan, 6Sense, D&B, HG Insights) to identify patterns, trends, and opportunities Create strategic recommendations for audience targeting based on data insights Develop compelling PowerPoint presentations to communicate data insights and strategic recommendations to leadership Deliver bi-weekly insights reports highlighting opportunities to optimize go-to-market strategies based on customer data Identify underutilized data assets and recommend approaches to leverage them effectively Stay current with AI capabilities and trends in the MarTech space and recommend implementations Collaborate with cross-functional teams to ensure data-driven decision making About You You’re a fit for the role of Senior Data Strategist, if your background includes 6-8 years of experience in data analysis, business intelligence, marketing analytics, or related roles. Bachelor’s or master’s degree in data science, business analytics, technology, or an equivalent field. Expertise in data analysis and visualization tools like Tableau or Power BI. Understanding of marketing technology platforms and customer data ecosystems. Excellent presentation skills with proficiency in creating executive-level PowerPoint decks. Strong analytical thinking and problem-solving abilities. Excellent communication skills in English, both written and verbal Exposure to Gen AI, capable of leveraging AI solutions to address complex data challenges. Excellent oral, written, and visual (Power point slides) communication skills, especially in breaking down complex information into understandable pieces, telling stories with data, and translating technical concepts for non-technical audiences. Strong ability to organize, prioritize, and complete tasks with a high attention to detail, even in the face of ambiguity and environmental barriers. Knowledge of marketing or digital domains and of professional services industry, especially legal, tax, and accounting is a plus. Shift Timings2 PM to 11 PM (IST). Work from office for 2 days in a week (Mandatory). #LI-GS2 What’s in it For You Hybrid Work Model We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected. Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset. This builds upon our flexible work arrangements, including work from anywhere for up to 8 weeks per year, empowering employees to achieve a better work-life balance. Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow, lead, and thrive in an AI-enabled future. Industry Competitive Benefits We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing. Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more. We live by our valuesObsess over our Customers, Compete to Win, Challenge (Y)our Thinking, Act Fast / Learn Fast, and Stronger Together. Social Impact Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental, Social, and Governance (ESG) initiatives. Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. About Us Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound excitingJoin us and help shape the industries that move society forward. As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here. Learn more on how to protect yourself from fraudulent job postings here. More information about Thomson Reuters can be found on thomsonreuters.com.

We are currently searching for a creative Copywriter& Strategist, who is dedicated to crafting excellent contents Conduct high-quality research Developing creative content for blogs, articles, social media etc To write clear &concise copy for ads Required Candidate profile Proven work experience as a Content Writer/Copywriter Excellent writing and editing skills Be highly creative and imaginative, and curious about clients' services Ability to meet deadlines

As a Marketing Strategist, you will be responsible for the end-to-end management of our marketing initiatives The successful candidate will work independently to strategize & execute effective marketing campaigns that align with the company's goals. Typical work week looks like:- Marketing Strategy Development Create and implement comprehensive marketing strategies aligned with company goals Conduct market research and competitor analysis to identify opportunities and trends. Content Creation and Optimization Develop engaging and shareable content for various digital platforms Create engaging and compelling content, including blog posts, articles, social media updates, and more Optimize content for SEO and user experience to increase organic visibility. Distribution and Promotion Implement effective distribution strategies to maximize content reach and engagement Utilize various channels such as social media, email marketing, and other digital platforms. Social Media Management Manage and curate content across social media channels to build brand awareness Monitor social media analytics to assess the success of campaigns and adjust strategies accordingly. Email Marketing Design and execute targeted email marketing campaigns for lead nurturing and customer engagement Analyze campaign performance and implement improvements for increased effectiveness. Analytics and Reporting Utilize analytics tools to track, measure, and report on digital marketing performance Provide insights and recommendations based on data analysis. Collaboration and Communication Work closely with the sales and product teams to ensure marketing efforts align with overall business objectives. Our ideal candidate should have:- Bachelors/Masters degree in marketing, business or related field. 3+ years of proven experience in marketing, or growth marketing preferably in a technology or AI-related industry. Excellent communication and interpersonal skills. Proficiency in using digital marketing tools and platforms (e.g., Google Analytics, SEO tools, CRMS, email automation, social media management tools etc). Understands and is enthusiastically active on platforms like Quora, Medium, ProductHunt, Reddit, HARO, Other communities, etc. Strong writing and editing skills for content creation across various digital channels Ability to create visually appealing content using graphic design tools is a plus. In-depth knowledge of social media platforms and trends Experience in creating and managing social media advertising campaigns. Ability to analyze data and derive actionable insights for continuous improvement Familiarity with A/B testing methodologies. Flexibility to adapt to changing trends and technologies in the digital marketing landscape. Proactive approach to learning and staying updated on industry best practices. Ability to work independently and take ownership of end-to-end digital marketing responsibilities. Should be proactive and not be afraid to share and act on their own ideas.

About Meeraq: Meeraq is India's foremost coaching and leadership development company dedicated to instigating comprehensive behavioural transformations in organizations. Through a strategic blend of Consulting, Coaching, Training, Assessments, and Certifications, we curate customized programs for our esteemed clients. We have achieved significant milestones, including 17,000+ coaching hours, 8,000+ ICF certified coaches, and a network of 2500+ coaches worldwide. Our successful Leadership Development Programs and skill training initiatives have garnered NPS scores exceeding 74+. Some of our esteemed clients include Tata Group, Adani, Flipkart, Walmart, MRF, Renew, Yes Bank, Schindler, Asian Paints, Lupin, Pfizer, Dr. Reddy's, Britannia, Shapoorji & Pallonji, Hershey's, and Crisil, among others. We're committed to driving impactful change and growth for organizations worldwide. Position Overview We are looking for a creative and strategic Social Media & Content Strategist to join our team. This role offers the opportunity to develop and execute engaging content strategies, manage social media presence, and drive brand awareness. The ideal candidate is innovative, detail-oriented, and passionate about creating impactful digital content in a dynamic environment. Responsibilities : - Assist in the development and implementation of marketing strategies to promote meeraq, including social media campaigns, email marketing, and content creation. - Conduct market research and analyse trends to identify growth opportunities. - Support the planning and execution of events and conferences including venue selection, vendor coordination, and attendee management. - Assist in creating marketing materials such as flyers, brochures, and presentations. - Monitor and report on the performance of marketing campaigns and events. - Collaborate with team members to brainstorm new ideas and strategies. Requirements : - Bachelor's or master's degree program in Marketing, Communications, Business, or a related field. - 2 to 3 years of Proven experience in digital marketing, with a focus on social media, email marketing, SEO/SEM, and content marketing. - Proven experience managing events and conferences, including planning, promotion, and execution. - Excellent written and verbal communication skills, with the ability to create compelling content and effectively engage with diverse audiences. - Knowledge of industry trends, emerging technologies, and best practices in digital marketing and event management. Apply Save Save Pro Insights

Job_Description":" About Us Confluencr is redefining influencer marketing for India With 100+ team members and campaigns across 15+ countries, we\u2019ve helped over 700 brands\u2014from skincare giants and electric vehicles to edtech disruptors and real estate leaders - build influence that drives action. We blend cutting-edge tech with a marketer\u2019s mindset. Our in-house systems help us shortlist the right creators, track performance at scale, and optimise campaigns in real time\u2014but it\u2019s our strategic thinking and storytelling that make the impact unforgettable. From helping a D2C brand 10x its sales to turning B2B products into viral content - were not just executing briefs. We\u2019re pushing boundaries, every single day. If youre looking to work where creativity meets precision, and where influence is built\u2014not bought\u2014welcome to Confluencr. Confluencr is a part of Walnut Folks Group Requirements Role Overview This is a role for a communications strategist who thinks beyond likes and follows. We\u2019re looking for someone who can build a strong voice for both brands (and our founders), across LinkedIn, digital PR, owned content IPs, and platforms that matter. If you know how to get us featured in ET Brand Equity, land a podcast episode with YourStory, and own LinkedIn as a high-conversion platform, we want to talk. What Youll Own 1. PR & Thought Leadership Build and execute a PR roadmap for both Confluencr and Intent Farm Draft pitches, articles, and story hooks for top-tier publications (e.g., Forbes India, Entrepreneur, Inc42, ET BrandEquity) Drive founder visibility through interviews, podcast invites, and panels 2. LinkedIn-Led Brand Content Own all founder and brand pages on LinkedIn (this is our primary platform) Publish 6\u20138 high-quality content pieces per month: frameworks, insights, client wins, internal culture, research drops Run experiments with carousels, PDF downloads, newsletter-style posts, etc. 3. Long-Form & Authority-Building Content Plan and produce: Research reports on the creator economy / performance benchmarks Founder podcast or video series Internal creator features or brand showcases Coordinate with writers, designers, and editors to bring content to life 4. Social Media & Digital Reputation Develop a non-gimmicky, content-rich strategy across LinkedIn, Instagram (only if relevant), Twitter No dance reels, no trending audio\u2014only real stories, real value Build visibility for high-quality campaigns via organic and boosted efforts Metrics You\u2019ll Be Accountable For Brand & founder LinkedIn follower growth + post engagement PR placements (quality, not volume) Inbound leads generated via thought-leadership Growth in non-paid web traffic from brand search Podcast/owned IP listen/download metrics (if launched) Social share-of-voice vs competitors Who You Are 4\u20138 years of experience in PR, communications, or social media for startups, agencies, or creative companies Exceptional writing skills with ability to ghostwrite for founders Deep understanding of LinkedIn\u2014not just as a post platform, but a thought-leadership and growth channel A nose for a story, and strong media relationships (especially in business, startup, and marketing verticals) Analytical mindset\u2014can read metrics and adjust strategies Curious, resourceful, and outcome-driven\u2014not just a poster, but a brand builde

- We are looking for a multi-talented UX Strategist who understands how to drive business results through data-driven UX strategies and seamless, user-focused digital experiences. - You will join an established digital strategy team with many years of work experience in strengthening the backend systems, where you will play a critical role in driving overall UX practice, developing team capabilities, and working as an evangelist for category leading UX. - You must have a passion for digital trends and innovation combined with deep understanding of user experience best practices. - You excel at identifying the sweet spot where business goals harmoniously meet user engagement and excitement. Responsibilities: - Develop strategic, user-focused digital experiences for multiple key audiences. - Identify and create user personas based key audiences. - Work with the Digital Strategy Product team to provide direction whenever UI/UX related interaction is needed. - Conduct A/B testing and drive efficiencies and change through metric driven findings. - Produce UX roadmaps for a both external customers as well as internal employees. - Plan and implement data-driven strategies to help different departments reach business goals through deliverables such as content strategy documents and product architecture. - Lead quantitative and qualitative UX research programs. - Stay up to date on the latest technology and trends on user experience. Skills and Qualifications: - 7-10 years of UX experience - Excellent writing skills and a fondness for the written word Excellent time management skills - Ability to influence and communicate cross-functionally with all levels of management. Apply Save Save Pro Insights

About The Role Debt Collection Strategist. LocationMarol, Andheri East, Mumbai. ExperienceMinimum 5 years in strategic planning or operational roles within the financial services or debt collection industry. EducationGraduate/Postgraduate in Business Administration, Finance, or related field. Technical Skills: Proficiency in data analytics tools, Excel, CRM systems, and strategic planning frameworks.Key Responsibilities:Strategic Planning:- Develop and implement collection strategies for different DPD buckets.- Design workflows and processes to optimize recovery rates while maintaining customer satisfaction.Data-Driven Decision Making:- Analyze customer behavior, repayment trends, and collection metrics to identify opportunities for improvement.- Use data analytics tools to develop insights and refine strategies for better results.Digital and Technology Integration:- Leverage digital channels like SMS, WhatsApp, IVR, and conversational bots for targeted customer engagement.- Work with tech teams to incorporate automation and AI-based tools into the collection process.Compliance and Risk Mitigation:- Ensure all strategies comply with regulatory guidelines and company policies.- Develop mechanisms to identify and mitigate risks in the debt collection process.Collaboration:- Work closely with the Operations, Legal, Compliance, and Digital teams to align strategies with organizational goals.- Coordinate with external stakeholders, including outsourced agencies and vendors, to implement collection plans.Performance Monitoring:- Track and report on the performance of implemented strategies, including recovery rates and operational efficiency.- Set KPIs for collection teams and monitor progress against goals.Innovation and Continuous Improvement:- Stay updated on industry trends and best practices in debt collection.- Propose innovative ideas and pilot projects to improve recovery efficiency and customer experience.Key Skills and Requirements:- ExperienceMinimum 5 years in strategic roles within debt collection or financial services.EducationGraduate/Postgraduate in Business Administration, Finance, or related field.Technical Skills: - Advanced proficiency in Excel, data analytics tools, and CRM systems.- Familiarity with data visualization tools like Power BI or Tableau is a plus.- Analytical Skills: Strong ability to interpret data and develop actionable strategies.Communication Skills: - Excellent verbal and written communication skills for internal and external stakeholders.- Strong presentation skills to convey complex strategies clearly.Leadership Skills: - Ability to influence and drive results across cross-functional teams.- Strategic thinker with excellent problem-solving capabilities.- Work EthicProactive, goal-oriented, and innovative.Job Perks:- Competitive salary with performance-based incentives.- Leadership opportunities in a fast-growing fintech environment.- Exposure to cutting-edge technology and industry best practices.Job LocationMarol, Andheri East, Mumbai.ApplySaveSaveProInsights

- About The Role Debt Collection Strategist - LocationMarol, Andheri East, Mumbai - ExperienceMinimum 5 years in strategic planning or operational roles within the financial services or debt collection industry - EducationGraduate/Postgraduate in Business Administration, Finance, or related field - Technical Skills: Proficiency in data analytics tools, Excel, CRM systems, and strategic planning frameworksKey Responsibilities:Strategic Planning:- Develop and implement collection strategies for different DPD buckets- Design workflows and processes to optimize recovery rates while maintaining customer satisfaction.Data-Driven Decision Making:- Analyze customer behavior, repayment trends, and collection metrics to identify opportunities for improvement.- Use data analytics tools to develop insights and refine strategies for better results.Digital and Technology Integration:- Leverage digital channels like SMS, WhatsApp, IVR, and conversational bots for targeted customer engagement.- Work with tech teams to incorporate automation and AI-based tools into the collection process.Compliance and Risk Mitigation:- Ensure all strategies comply with regulatory guidelines and company policies.- Develop mechanisms to identify and mitigate risks in the debt collection process.Collaboration:- Work closely with the Operations, Legal, Compliance, and Digital teams to align strategies with organizational goals.- Coordinate with external stakeholders, including outsourced agencies and vendors, to implement collection plans.Performance Monitoring:- Track and report on the performance of implemented strategies, including recovery rates and operational efficiency.- Set KPIs for collection teams and monitor progress against goals.Innovation and Continuous Improvement:- Stay updated on industry trends and best practices in debt collection.- Propose innovative ideas and pilot projects to improve recovery efficiency and customer experience.Key Skills and Requirements:- ExperienceMinimum 5 years in strategic roles within debt collection or financial services.- EducationGraduate/Postgraduate in Business Administration, Finance, or related field.Technical Skills: - Advanced proficiency in Excel, data analytics tools, and CRM systems.- Familiarity with data visualization tools like Power BI or Tableau is a plus.- Analytical Skills: Strong ability to interpret data and develop actionable strategies.ApplySaveSaveProInsights

Key Responsibilities Digital Content Strategy: Develop and execute a content strategy that drives viral engagement, community growth, and platform monetization. Team Leadership: Build and lead a high-performance media team including content creators, video editors, and community managers. Platform Ownership: Own and optimize YConnect's presence across Instagram, YouTube, LinkedIn, and other emerging platforms. Community Building: Drive initiatives to grow an active, loyal, and engaged digital community with a strong sense of belonging. Content Innovation: Spearhead innovative content formatsReels, YouTube Shorts, podcasts, and live events that resonate with Gen Z and Millennials. Data-Driven Decisions: Leverage analytics and performance metrics to refine content strategies and drive maximum reach. Monetization Strategies: Identify and execute revenue opportunities through branded content, sponsorships, and platform monetization. Collaborations & Partnerships: Build strategic relationships with influencers, creators, and brands to expand content reach. Brand Alignment: Ensure all content reflects YConnect's mission and values while engaging with youth-centric trends. Requirements 8 years+ experience in digital media, content strategy, or youth-centric platforms. Proven track record in building and scaling digital communities. Expertise in managing multi-platform digital content strategies. Strong understanding of video production, social media algorithms, and content marketing. Experience with content monetization and partnership-driven growth.

A Demand Lead is responsible for the design, development and optimization for omni-channel marketing programs associated with demand motions: 1.Strategy Planning & Customer Journey Design Understand the market landscape, business objectives, target personas, key use cases and product offers for your product Translate business objectives into actionable marketing outcomes across the funnel Create an omnichannel digital journey for key audiences, including but not limited toorganic search, paid search, web, email, and routing Ongoing experimentation and manical focus on outcomes Ongoing experimentation and maniacal focus on outcomes Design the customer journey for specific segments across strategic accounts 2.Execution Orchestration Communicate demand strategy to relevant stakeholders, including but not limited toPLG team, digital stakeholders, geo hub teams, field marketing, BU stakeholders etc. Manage the execution of actions for your specific PLG product team Partner with content, digital, and email experts to create & execute an omnichannel experimentation plan 3.Performance Optimization Understand brand to demand performance trends for the assigned product & optimize performance issues Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates Readiness to explain emerging performance opportunities or challenges Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business Insight into action – cycling of performance insights directly back into planning and orchestration Required education Master's Degree Preferred education Master's Degree Required technical and professional expertise 10+ years relevant work experience, including experience in a digital marketing Deep critical thinking skills and curiosity to pursue open-ended problems Strong presentation skills and ability to effectively communicate data and action plans to stakeholders and leadership Understands Geo/Market strategies and localization requirements Business acumen with the ability to develop data-driven business recommendations Demonstrated ability to multitask and prioritize with a proven ability to meet tight deadlines Preferred technical and professional experience 6+ years experience in omni-channel demand generation or related role