Strategic Marketing Executive / Manager (B2B)

Job Title

Position Summary

(Associate) Strategic Marketing Executive / Manager

This is a cross-functional and strategic role, perfect for someone who thrives at the intersection of marketing strategy and hands-on execution in the B2B SaaS space.

Key Responsibilities

1. Strategic Campaign Development

• Develop and launch

  market campaigns

  per quarter across CRM, CX, CLM, Collaboration, and Project Management platforms.
• Craft compelling messaging aligned with customer pain points and business objectives.
  

2. Demand Generation & Lead Nurturing

• Execute

  multi-channel campaigns

  (email, webinars, PPC, LinkedIn) to deliver

  100+ MQLs per quarter

  .
• Implement

  marketing automation

  workflows to nurture leads through the sales funnel.

3. Performance Marketing & Paid Media

• Manage and optimize

  Google Ads, LinkedIn Ads, and programmatic media

  with a focus on ROI.
• Drive

  50%+ uplift in CTRs

  and engagement via targeted social campaigns.

4. Partner & Influencer Marketing

• Build and manage

  strategic partner campaigns

  per quarter; nurture

  partner leads/month

  .
• Collaborate with

  micro-influencers or analysts

  for thought leadership content.

5. Content & Website Management

• Maintain and update website content weekly, improving

  lead capture by 20% QoQ

  .
• Lead the

  content calendar

  , delivering

  high-quality blogs, case studies, and whitepapers monthly

  .

6. PR & Outreach

• Drive

  media coverage

  with placements per quarter; grow journalist database to contacts.
• Support strategic communication initiatives including executive messaging and analyst relations.

7. Social Media & Brand Visibility

• Grow the

  LinkedIn community by 30% YoY

  and manage ongoing brand engagement efforts.

Key Skills & Competencies

• B2B SaaS Marketing Strategy
• Performance Marketing (Google Ads, LinkedIn Ads)
• Email Marketing & Automation (e.g., HubSpot, Mailchimp)
• PR & Media Relations
• Partner & Influencer Marketing
• SEO, Website & Conversion Optimization
• Social Media Strategy (LinkedIn emphasis)
• Content Development & Campaign Management
• CRM & CLM Ecosystem Familiarity
• Event Marketing & Thought Leadership
• Strong Analytical & Project Management Skills
  

What You Bring

• 2-4 years of experience in B2B marketing, preferably in SaaS or technology domains.
• Proven track record of executing integrated digital campaigns with measurable impact.
• Strong storytelling skills with a data-driven mindset.
• Experience collaborating across product, sales, and leadership teams.
• Ability to thrive in a fast-paced, high-growth environment.
  

Why Join Us?

At Virtuos Digital, we believe in a culture of innovation, growth, and customer obsession. Youll work with a passionate team building industry-defining solutions while contributing directly to the company's strategic growth trajectory.