Sr. Executive - Digital Marketing

YASH Technologies is looking to hire Digital Marketing Professionals who will be responsible for strategizing, conceptualizing, and executing diverse Go-to-market strategies in collaboration with YASH horizontal and vertical service lines. The role involves improving the efficiency and effectiveness of marketing campaigns for better branding, lead generation, and increased conversion rates. The Digital Marketing Professional will serve as a single point of contact for all Go-to-market activities specific to YASH service lines and geographies, driving marketing activities end-to-end including targeted campaigns, social media campaigns, ABM, content marketing, digital ad campaigns, and account mining initiatives. The ideal candidate should possess 4-7 years of relevant B2B marketing experience with a proven track record of developing and managing successful integrated campaigns. They should demonstrate growth mindset behaviors such as curiosity, analysis, outside-the-box thinking, networking, and deep ownership. A creative and innovative thinker with excellent project management skills will thrive in this role. At YASH, employees are encouraged to create a career path that aligns with their goals while working in an inclusive team environment. The company leverages career-oriented skilling models and technology to facilitate continuous learning, unlearning, and relearning at a rapid pace and scale. The workplace culture at YASH is grounded in four principles: flexible work arrangements, a free spirit, and emotional positivity; agile self-determination, trust, transparency, and open collaboration; all support needed for the realization of business goals; and stable employment with a great atmosphere and ethical corporate culture.,