Social Media Strategist

As a Social Media Strategist at SMEClabs, located in Ernakulam, you will play a crucial role in developing and executing effective social media strategies. Your responsibilities will include optimizing social media content, managing online presence, and ensuring consistent branding across various platforms. Your expertise will contribute to engaging with the audience, monitoring social media trends, and analyzing performance metrics to enhance engagement and reach. Your primary duties will involve crafting and executing social media strategies, collaborating with designers and editors on content planning, and actively engaging with the community by responding to messages, comments, and mentions. You will be responsible for monitoring trends, tracking performance, and optimizing content to drive brand visibility. Furthermore, you will manage daily content creation and publishing across platforms, report insights to contribute to digital growth, and work with influencers or creators to amplify brand reach. Your role will also include tracking Key Performance Indicators (KPIs) and preparing performance reports using tools such as Meta Business Suite, Google Analytics, or third-party tools like Hootsuite and Buffer. Additionally, you will be accountable for maintaining content calendars that align with marketing goals, ensuring brand voice and visual consistency across all platforms, and handling crisis management and social listening to safeguard brand reputation. This is a full-time, on-site position that requires a minimum of 3 years of experience. If you are passionate about social media, have a creative mindset, and possess strong analytical skills, this role based in Kochi, Kerala, offers an exciting opportunity to make a significant impact.,