Social Media Strategist

We are looking for a creative and analytical Social Media Strategist to lead our social media initiatives. The ideal candidate will be responsible for developing, executing, and optimizing social media strategies that enhance brand visibility, drive engagement, and support overall marketing objectives.

Key Responsibilities:

• Develop and implement comprehensive social media strategies to increase brand awareness, traffic, and engagement across platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.)
• Create and manage monthly content calendars aligned with brand goals and marketing campaigns.
• Analyze social media performance metrics and provide actionable insights to improve effectiveness.
• Coordinate with content creators, designers, and video teams to ensure cohesive and engaging visual and written content.
• Manage paid social media campaigns including planning, execution, and ROI analysis.
• Monitor trends in social media tools, applications, channels, design, and strategy.
• Engage with the online community by responding to comments, messages, and reviews in a timely manner.
• Collaborate with cross-functional teams (SEO, performance marketing, branding) to align social media efforts with broader marketing initiatives.
• Identify opportunities for influencer partnerships and collaborations.
• Stay up-to-date with algorithm changes and platform updates.

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Paid sick time

Schedule:

• Day shift

Supplemental Pay:

• Yearly bonus

Experience:

• Social media marketing: 4 years (Preferred)

Work Location: In person