Social Media Strategist

As a Social Media Strategist at Digikore Digital in Pune, you will play a crucial role in developing and implementing high-impact social media strategies for e-commerce brands. With a focus on brand storytelling, user-generated content (UGC), and community engagement, you will drive growth and customer loyalty in the digital landscape. Your responsibilities will include creating and executing social media strategies that enhance visibility, engagement, and sales for e-commerce brands. By leveraging a mix of organic and paid techniques, you will curate UGC that showcases product use, fosters brand authenticity, and encourages community engagement. Collaboration with content creators, designers, and influencers will be key in producing visually appealing and trend-aligned content that resonates with the target audience. You will also be responsible for managing content calendars to ensure a consistent flow of engaging content across various social platforms. In addition, you will identify, engage, and manage relationships with influencers and micro-influencers to amplify brand reach and drive product awareness. By developing collaborative campaigns that feature UGC, you will stimulate sharing and word-of-mouth growth among e-commerce consumers. Utilizing analytics tools, you will track and report on social media performance, providing valuable insights on engagement, reach, conversion, and the impact of UGC. This data-driven approach will guide you in optimizing social media strategies to maximize ROI and growth for e-commerce brands. To excel in this role, you should have a maximum of 10 years of experience in social media strategy, with a focus on e-commerce success. Proficiency in key social media platforms and tools, along with a creative eye for brand storytelling and a data-driven mindset, are essential qualities. Strong communication skills and the ability to collaborate cross-functionally will also be crucial in executing cohesive social strategies. If you have a background in managing UGC and influencer marketing programs for e-commerce brands, experience in scaling B2C brands through social media initiatives, and familiarity with digital marketing practices like SEO and email marketing, you are highly preferred for this role. Stay updated on industry trends and competitor strategies to keep the brand's social media presence fresh, relevant, and impactful.,