Social Media & Community Manager (Gaming)

Social Media & Community Manager

Key Responsibilities

• Strategy & Planning

  : Build comprehensive monthly and quarterly

  content calendars

  that align with product launches, live-ops beats, and service-sales goals. Set clear

  KPIs and growth targets

  for all social channels.

• Content Creation

  : Ideate, script, and publish engaging

  platform-native posts

  (short-form video, carousels, threads, memes, and dev diaries). This includes briefing designers, capturing compelling in-engine clips, and writing punchy copy that perfectly mirrors each brand's tone.

• Community Management

  : Actively monitor and moderate platforms like

  Discord, Reddit, X, Steam forums, and comment threads

  . Surface valuable feedback to development and art teams, and ensure prompt follow-up with players.

• Relationship Building

  : Proactively engage with

  fans, influencers, media, publishers, platform representatives, and B2B prospects

  . Arrange key beat placements and facilitate valuable creator collaborations.

• Outreach & Growth

  : Run targeted

  follow/DM campaigns

  from game handles, especially on X, reaching out to studios, gamers, and ecosystem partners. Execute paid social and user-generated content (UGC) contests when strategically needed.

• Analytics & Reporting

  : Track key metrics such as

  reach, engagement, sentiment, Customer Acquisition Cost (CAC), and conversion

  rates. Present actionable insights and iterate on strategies weekly based on performance.

• Trend Scouting

  : Identify emerging social channels (e.g., Threads, Kick) and timely memes. Recommend first-mover experiments to capitalize on new opportunities.

Must-Have Qualifications

• 2-3 years of experience owning social media & community for a consumer-facing entertainment, tech, or lifestyle brand

  (e.g., OTT/streaming, esports, comics/anime, mobile apps, consumer tech, sports/athleisure, or any other industry involving direct consumer/user interaction with products or services).
• Deep understanding of

  gamer culture, platform algorithms, and indie/AA industry dynamics

  .

• Excellent written English

  communication skills.
• Hands-on experience with at least one social media management suite (e.g.,

  Hootsuite, Sprout Social, or Buffer

  ) and

  Canva

  .
• Familiarity with

  Steamworks back-end, Discord moderation tools, and paid social dashboards

  .

Bonus Points

• Prior success launching Web3/NFT communities or XR titles.
• An existing influencer roster or press contacts within horror, racing, or indie game niches.
• Basic graphic design or motion design skills, or comfort using generative AI tools for ideation.

KPIs You Will Own

• Follower & engagement growth

  (Month-over-Month & Year-over-Year) per channel.

• Community response time

  and

  sentiment score

  .

• Lead/partner inquiries

  sourced via social media.

• Campaign Click-Through Rate (CTR), cost-per-view, and conversion to wish-lists or demo sign-ups

  .

• Discord Monthly Active Users (MAU)

  and

  retention rates

  .