Social Media Associate

Perfora is a unique and innovative brand that is disrupting the oral care category. Within 3 years, Perfora has carved out a strong brand name in the oral care space and is the largest digital-first oral care brand. Our vision is to improve oral hygiene for millions of Indian consumers. We are looking for a Social Media Associate to manage our online presence, engage with our audience, and execute influencer collaborations. This role involves handling social media interactions, campaign execution, and influencer outreach and driving brand visibility through creative campaigns and collaborations.. Responsibilities: Develop and execute content for social media platforms (Instagram, YouTube, Threads, LinkedIn, X/Twitter) and advertising campaigns. Manage day-to-day posting, scheduling, and community engagement across Instagram and YouTube. Coordinate, negotiate, and maintain relationships with influencers for brand collaborations. Write engaging scripts, captions, and copy for posts, videos, and ad creatives. Ideate and execute social media launch campaigns aligned with brand objectives. Stay updated with social media trends and integrate them into content strategy. Support the execution of brand collaborations and partnerships. Ensure brand voice, messaging, and aesthetics are consistent across platforms. Requirements: 1-3 years of relevant experience in social media management/content creation. Strong understanding of social media platforms (Instagram, Facebook, Twitter, LinkedIn, YouTube, etc.). Good communication skills for engaging with audiences and influencer negotiations . Good on-camera presence and comfort creating video content. Basic knowledge of social media analytics tools is a plus. Proactive and eager to learn in a fast-paced digital environment. About Perfora: Perfora is co-founded by Jatan Bawa and Tushar Khurana who cumulatively have more than 10+ years of experience across consumer internet and consumer brands. They met in 2016 on a train journey named Jagriti Yatra and have known each other since then. Perfora is backed by marquee consumer brand investors like RPSG Capital Ventures, and Sauce.VC , Lotus Herbals Family Office, Ship Rocket Ventures, and celebrated entrepreneurs. The brand believes in adding value to the lives of everyday consumers and is conscious of its impact on the environment. You can read more about the brand on the website - www.perforacare.com Perfora is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.