5 Product Messaging Jobs

Role & Responsibilities: We're seeking a candidate who is not only a writer but also a strategic communicator with a sales-driven mindset and strong emotional intelligence. The ideal person knows how to use words to influence, persuade, and connect deeply with their target audience. Thinks from the customer's perspective and knows how to "hit the right nerve." Fluent in English with impeccable grammar, vocabulary, and a natural flair for clear, engaging communication. Can communicate complex ideas simply and persuasively , transforming detailed information into compelling narratives or headlines. Capable of reframing lengthy pitches or product features into punchy and resonant headlines that instantly grab attention and at the same time stick to their point. Someone who doesn't just write copy but owns the impact of their words, constantly learning, testing, and optimizing. Tech-savvy and eager to explore the latest tools, especially in AI. Loves experimenting with new technologies to enhance work and creativity. We are open to work-from-home arrangements as long as the quality remains high. However, we also welcome candidates who prefer working from the office. Location: Mumbai Central (7 minutes walking distance from the station)

Zycus is looking for a Lead Product Marketing Manager . We are a leader in cognitive procurement and are looking for an experienced Product Marketing individual as part of our endeavor to drive the next phase of growth. The role entails product messaging and positioning, competitive intelligence, and liaising with cross functional teams to ensure better commercialization of our flagship products.The ideal candidate will have experience in enterprise software/SaaS product marketing with a proven track record of developing differentiated messaging and positioning. Experience in the areas of AI/ML and automation product marketing is desirable but not necessary. Job Description: Product messaging: develop and revamp product messaging along with relevant stakeholders. Ensure that messaging for differentiating features proliferates and establishes brand identity. Product launch: Contribute and lead product launches/new releases and work with the product management team for planning, release, and go-to-market initiatives. Competitive intelligence: Ensure that appropriate competitive intelligence is captured and leveraged by sales and other teams. Create new assets and revamp existing ones. Product-centric thought leadership: contribute towards development of product-centric thought leadership and drive effective distribution via various marketing channels. Subject matter expertise: develop subject matter expertise in cognitive procurement, and AI/ML capabilities. Sales and partner enablement: contribute towards sales and partner enablement initiatives. Ensure that product marketing assets are utilized for driving commercial outcomes. Strategic initiatives: lead ideation and delivery of strategic initiatives leveraging PMM assets, these include roundtables, thought-leadership webinars, virtual events, partner events and others. Content marketing: provide ideas to content marketing to proliferate product-centric messaging and competitive differentiation, function as a subject matter expert for development of content market assets 10-12 years overall experience and 4-5 years experience in enterprise software/SaaS product marketing, with demonstrated experience in developing differentiated messaging and positioning for a dedicated platform/product suite. Bachelor of Technology (B.Tech)/Bachelor of Engineering (B.E) with good understanding of SaaS and various architectural paradigms. Masters degree in business or engineering preferred, but not necessary. Excellent written and communication skills. Strong project management and organizational skills. Should be able to effectively work across cross-functional teams. Knowledge of AI/ML and automation software. Why Should You Join Us? 1. Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.2. A Market Leader: Zycus is recognized by Gartner (worlds leading market research analyst) as a Leader in Procurement Software Suites.3. Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization4. Get a Global Exposure: You get to work and deal with our global customers.5. Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features. About Us Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; it offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user experience to the end-users.Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.Start your #CognitiveProcurement journey with us, as you are #MeantforMore

Minimum 6 years of experience in B2B tech marketing Experience in Product or B2B Marketing Experience creating marketing business plans Interest in, but not limited to, automation or sustainability software Experience working and communicating with groups of different backgrounds and skills to enable collaboration Ability to manage multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change Preferred technical and professional experience Deep understanding of go-to-market strategies Experience developing audience strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics) Client experiences design & measurement (e.g., using technology to measure and improve the customer experience and translate data into meaningful actions) Experience with SaaS offerings Knowledge of Automation or Sustainability products and/or services

Zycus is looking for a Lead Product Marketing Manager . We are a leader in cognitive procurement and are looking for an experienced Product Marketing individual as part of our endeavor to drive the next phase of growth. The role entails product messaging and positioning, competitive intelligence, and liaising with cross functional teams to ensure better commercialization of our flagship products.The ideal candidate will have experience in enterprise software/SaaS product marketing with a proven track record of developing differentiated messaging and positioning. Experience in the areas of AI/ML and automation product marketing is desirable but not necessary. Job Description: Product messaging: develop and revamp product messaging along with relevant stakeholders. Ensure that messaging for differentiating features proliferates and establishes brand identity. Product launch: Contribute and lead product launches/new releases and work with the product management team for planning, release, and go-to-market initiatives. Competitive intelligence: Ensure that appropriate competitive intelligence is captured and leveraged by sales and other teams. Create new assets and revamp existing ones. Product-centric thought leadership: contribute towards development of product-centric thought leadership and drive effective distribution via various marketing channels. Subject matter expertise: develop subject matter expertise in cognitive procurement, and AI/ML capabilities. Sales and partner enablement: contribute towards sales and partner enablement initiatives. Ensure that product marketing assets are utilized for driving commercial outcomes. Strategic initiatives: lead ideation and delivery of strategic initiatives leveraging PMM assets, these include roundtables, thought-leadership webinars, virtual events, partner events and others. Content marketing: provide ideas to content marketing to proliferate product-centric messaging and competitive differentiation, function as a subject matter expert for development of content market assets 10-12 years overall experience and 4-5 years experience in enterprise software/SaaS product marketing, with demonstrated experience in developing differentiated messaging and positioning for a dedicated platform/product suite. Bachelor of Technology (B.Tech)/Bachelor of Engineering (B.E) with good understanding of SaaS and various architectural paradigms. Masters degree in business or engineering preferred, but not necessary. Excellent written and communication skills. Strong project management and organizational skills. Should be able to effectively work across cross-functional teams. Knowledge of AI/ML and automation software. Why Should You Join Us? 1. Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.2. A Market Leader: Zycus is recognized by Gartner (worlds leading market research analyst) as a Leader in Procurement Software Suites.3. Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization4. Get a Global Exposure: You get to work and deal with our global customers.5. Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features. About Us Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; it offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user experience to the end-users.Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.Start your #CognitiveProcurement journey with us, as you are #MeantforMore

Zycus is looking for a Marketing Manager - Demand Generation. In this role, you will be required to leverage your understanding of the product, market and use cases to enable the company to sell better and faster. You will be involved in executing highly successful go-to-market strategies and delivering impactful narratives for our sales teams. Zycus is looking for a growth hacker responsible for driving go-to market activities. The incumbent would be responsible for performance marketing demand generation activities, with hands-on experience with managing LinkedIn campaigns, Google PPC/ analytics etc. You will work closely with marketing operations, sales, product, customer success and most other teams within the organization. What You ll Do: Understand the nuances of each market and develop market specific content & digital marketing plan to build awareness, interest, and consideration. Plan and manage integrated demand generation campaigns across different channels. E.g., email campaigns, PPC ads, LinkedIn paid campaigns etc. to build pipelines. Experience in Account Based Marketing campaigns (less about the technology, but more about the thought process) Planning and organizing roundtables & events (ground events / webinars) either own or 3rd party to generate leads. Optimize campaigns to maintain channel efficiency. Identify new channels for developing the sales pipeline. Generate relevant content covering whitepapers, e-books, case studies, blogs, research reports etc. Develop key partnerships with third parties like research houses, technology partners, knowledge partners etc. for running joint marketing programs. Build competitive intelligence and create shadow marketing programs. Identify relevant local PR / publications to drive branding initiatives. Teamwork & Collaboration Collaborating with internal stakeholders and cross functional teams to gather knowledge sources for working on all content and demand generation activities. External vendor and partner management wherever required. Engaging with industry influencers and creating a strong network of thought leaders What are we Looking For: A great marketer who can make a big impact and lead the growth of our business. 5-8 years of experience in B2B SaaS marketing (Growth/ Go to Market) with deep understanding and experience in building sales pipeline. Ability to bring in creativity to the role, while also being deeply data-driven and analytical in approach. Well-versed with marketing automation tools such as HubSpot, Salesforce etc. Hands-on experience with managing LinkedIn campaigns, Google PPC/ analytics etc. Excellent written and verbal communication skills Astute analytical ability should have a natural flair for working with large data sets and identify trends and patterns to enable data-driven decision-making. Should be an MBA graduate from a Tier I B-School Why Should You Join Us? 1. Cloud Product Company: We are a Cloud SaaS Company, and our products are developed by using the latest technologies like ML (Machine Learning) and AI (Artificial Intelligence). Our UIis in Angular JS, and we are developing our mobile apps using React. 2. A Market Leader: Zycus is recognized by Gartner (worlds leading market research analyst) as a Leader in Procurement Software Suites. 3. Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization. 4. Get Global Exposure: You get to work and deal with our global customers. 5. Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features About Us Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its integrated source-to-pay suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; it offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user experience to the end-users.Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.Start your #CognitiveProcurement journey with us, as you are #MeantforMore