Senior Product Marketing Manager

As a Senior Product Marketing Manager (SPMM) at iSOCRATES, you will play a pivotal role in driving the success of our SaaS platform MADTech.AI by developing and executing strategic marketing initiatives. You will collaborate closely with cross-functional teams to understand market trends, customer needs, and the competitive landscape to inform product positioning and go-to-market strategies. The ideal candidate will be highly skilled in digital marketing, have a deep understanding of SaaS products, and have experience working with highly valued brands. Additionally, candidates with experience from top marketing agencies with a global presence will be preferred. You will be responsible for developing comprehensive product marketing strategies to drive awareness, adoption, and retention of the SaaS platform. This will involve collaborating with product management, sales, and customer success teams to ensure alignment on product messaging, positioning, and value proposition. Market research and analysis will be crucial to identify customer needs, market trends, and competitive insights to inform product roadmap and go-to-market strategies. Creating compelling marketing collateral such as sales enablement materials, presentations, website content, case studies, and whitepapers will be part of your role to effectively communicate product features and benefits. You will also lead the execution of digital marketing campaigns across various channels including email, social media, search engine optimization (SEO), and paid advertising to drive lead generation and customer acquisition for the Platform team. Measuring and analyzing the performance of marketing campaigns and initiatives will be essential, leveraging data-driven insights to optimize marketing strategies and drive continuous improvement. Developing strong relationships with key stakeholders including customers, partners, and industry influencers is critical to drive advocacy and enhance brand reputation. To succeed in this role, Marketing & AdOps Domain Knowledge is mandatory, along with a Growth Hacker mindset and B2B SaaS PLG experience. In the first 90 days, you will strategically establish the platform's brand presence with limited budget resources, apply targeted marketing strategies for high-level visibility and engagement, generate quality leads through effective marketing campaigns, optimize digital channels to maximize impact within target audience segments, and lay a solid foundation for sustained growth. Qualifications for this position include experience working with top brands and/or top marketing agencies with a global presence, a Bachelor's / Masters degree in marketing, business administration, or related field (MBA preferred), 8+ years of total experience with at least 5 years in a product marketing role in a B2B SaaS environment, exposure to AI-based products or AI-driven marketing campaigns, a proven track record of developing and executing successful marketing strategies for SaaS products, experience in PLG (Product-led Growth) and ABM (Account-Based Marketing), solid understanding of digital marketing tactics, strong analytical skills, excellent communication skills, a collaborative approach, results-oriented mindset, ability to thrive in a fast-paced environment, and flexibility to work between 3:00 PM and 12:00 AM IST.,