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Senior Manager - Product Marketing

7 - 9 years

11 - 16 Lacs

Bengaluru

Posted:1 day ago| Platform: Naukri logo

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Skills Required

IT services Automation Competitive analysis Analytical Consulting Market intelligence Microsoft Dynamics Stakeholder management Product marketing marketing automation

Work Mode

Work from Office

Job Type

Full Time

Job Description

 
  • Contribute towards a working environment that represents one sa.global where everyone is seen as an equal, and equality and diversity is championed
  • Interact with a wide variety of colleagues, customers, and stakeholders at all levels with respect, courtesy, and professionalism
  • Come as you are, make work fun & others successful, and foster an always learning mentality

Role Overview

We re seeking a seasoned Senior Manager, Product Marketing with

7+ years

in B2B SaaS marketing who thrives on end-to-end program ownership. You ll be the go-to expert for positioning evergreen, empower and HomebuilderONE in various markets crafting compelling narratives, arming our sales teams with winning tools, and leveraging AI and automation to accelerate our impact. If you re a self-starter who loves collaborating with stakeholders and pushing the boundaries of what s possible, this role is for you.

What You ll Do

  1. Go-to-Market & Launch Leadership

    • Design and execute GTM strategies for releases, from pre-launch to post-launch optimization
    • Coordinate cross-functional launch activities with product, marketing, sales, business development, and external partners
    • Define and refine value propositions and differentiators that speak directly to homebuilders pain points

  2. Strategic Messaging & Positioning

    • Develop clear, benefit-focused messaging that demystifies complex features
    • Ensure consistency across sales decks, website copy, collateral, and industry events

  3. Sales Enablement & Stakeholder Management

    • Create and maintain high-impact sales tools: battlecards, solution overviews, pitch decks, case studies, ROI calculators, demo scripts
    • Train and coach sales, channel partners, and customer success teams on product strengths and use cases
    • Gather feedback from field teams to continuously sharpen positioning

  4. Market Intelligence & Competitive Analysis

    • Conduct ongoing research into industry trends, regulatory shifts, and competitor offerings
    • Synthesize insights into actionable recommendations for product, marketing, and sales teams

  5. Content Strategy & Demand Generation Support

    • Partner with demand gen to support campaigns (webinars, whitepapers, email journeys) that fuel pipeline
    • Oversee development of thought-leadership content

  6. Metrics, Reporting & Continuous Improvement

    • Define and track KPIs: feature adoption rates, lead velocity, win/loss analysis, content engagement
    • Present monthly and quarterly performance reviews with data-driven recommendations

  7. AI-Driven for Efficiency

    • Champion AI and marketing automation tools to accelerate content creation, segmentation, and customer insights
    • Leverage new age tools and marketing platforms to speed up work and bring in new ideas into the team

What We re Looking For

  • Experience:

    7+ years in product marketing for B2B SaaS, preferably with industry-focused cloud solutions

  • Self-Starter Mindset:

    Proven track record owning programs end-to-end with minimal oversight

  • Stakeholder Savvy:

    Comfortable aligning priorities across product, marketing, sales, customer success, and leadership

  • AI & Automation Expertise:

    Hands-on with AI content tools and automation platforms

  • Analytical Rigor:

    Able to turn data into compelling narratives and actionable plans

  • Communication:

    Exceptional writing and presentation skills, with the ability to tailor messaging to diverse audiences

  • Collaboration:

    Team player who thrives in a fast-paced, cross-functional environment

  • Education:

    Bachelor s degree in Marketing (Master s or certifications a plus. Additional AI courses completed are also a plus)

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