Senior Manager - Creative (Copy & Design)

Job Description

About the Role As a creative manager to join our dynamic team. This role will be pivotal in developing innovative and culturally relevant creative strategies and implementing creative solutions that resonate with our diverse audience across tier 2, 3, and 4 markets of India. The ideal candidate will blend creativity with strategic thinking to drive effective campaigns that enhance brand visibility and user engagement. What you will do Creative Execution: Implement and execute creative strategies that align with the brands goals and resonate with target audiences in tier 2, 3, and 4 markets. Analyze market trends, consumer insights, and competitive landscapes to inform creative output. Creative Excellence: Generate insight driven and innovative creative ideas that capture attention and drive engagement. Create compelling narratives that reflect the brands values and connect with local culture and preferences. Ensure all creative output meets the brand standard while following the project timelines Ensure alignment on vision and execution across all teams involved in the campaign. Project Management: Work closely with designers, copywriters, and the production team to ensure cohesive and impactful campaign execution. Lead brainstorming sessions and workshops to foster a culture of creativity and collaboration. Ensure the execution timelines are met Performance Analysis: Monitor and analyze the performance of campaigns, using data-driven insights to refine strategies and optimize future initiatives. Provide recommendations for continuous improvement based on audience feedback and engagement metrics. Cultural Understanding: Stay informed about local trends, language, and cultural nuances to ensure campaigns resonate with diverse audiences. Engage with local communities to gather insights and foster a deeper connection with consumers. Stakeholder Engagement: Present creative concepts and strategies to stakeholders, incorporating feedback and ensuring alignment with business objectives. Build strong relationships with internal and external partners to enhance collaboration and project success. What you will need Bachelors degree in Marketing, Communications, Design, or a related field 7+ years of experience in creative strategy, marketing, or advertising, with a focus on the Indian market Strong understanding of consumer behavior and market dynamics in tier 2, 3, and 4 markets. Excellent storytelling and communication skills, both verbal and written. Proficient in creative design and production nuances. Experience in digital marketing and creative campaigns Ability to work collaboratively in a fast-paced environment. Impact and data orientation