Marketing Executive-Performance Marketing

Job Description

Job Job Details: The role requires to person to manage & grow the marketplaces business for WEFA categories (watches, eyewear, fragrances & accessories) across all the marketplaces & native E-commerce websites for WEFA. The candidate will work closely with the marketing team to ensure all communication is in adherence to brand norms.The key focus of the candidate will be to i) Drive sales via E-commerce Native sites & MPs for WEFA via the levers of performance marketing ii) Continually work toward lowering the cost of acquisition across all E-comm Native sites & MPs. The candidate will have to set up campaigns in some territories on their own and will have agency support for some territories. Responsibilities: EcommerceMarketplaces Marketing Development & execution of the monthly/ quarterly/ annual calendar for marketplace campaigns for all countries. Optimize allocation of budget & drive continuous improvements in key metrics. Proactively recommend creative ideas & drive the optimum strategy for each market. Regularly follow market trends & liaise with marketplace teams to implement the latest marketing tools & strategies on their platforms. Regularly measure, review & report all campaigns. Brand Website Performance Marketing Plan overall performance marketing strategy for all active WEFA countries. Plan digital channels mix for each website basis visitor traffic, conversion rates, ROAS etc. Proactively recommend creative ideas & drive the optimum strategy for each market. Optimize allocation of budget & drive continuous improvements in key metrics. Execute and manage all paid media campaigns directly and in alignment with internal and external stake holders Regularly measure, review & report all campaigns Manage & grow organic traffic through SEO Regularly follow market trends & implement the latest marketing tools & strategies Website & Performance Analytics Capturing & reporting of key metrics through Google & Adobe analytics, high degree of familiarity with the tools & impact of campaigns Insights from the analytics to be implemented into successive performance campaigns & larger website strategy Reviews & reporting with other teams & internal stakeholders