Senior Executive - Media Activation

Paid Media Specialist

Skills and Experience

At WPP Media, our culture and people are what drive us to deliver exceptional experiences for both our clients and each other. To thrive in this role, you will embrace our shared core values:

• Be Extraordinary

  by leading collectively to inspire transformational creativity.

• Create an Open environment

  by balancing people and client experiences while cultivating trust.

• Lead Optimistically

  by championing growth and development to mobilize the enterprise.

Campaign Management

• Assist in the development of detailed media plans

  that align with client objectives and KPIs by using platform planners and connecting with publishers/partners.

• Set up campaigns end-to-end

  across relevant platforms. The ideal candidate should have a solid understanding of media strategy and best practices across various channels.

• Undertake regular quality assurance (QA) checks

  to ensure campaigns are set up to defined best practice standards.

• Monitor campaign performance and pacing

  to ensure activity delivers as expected.

• Troubleshoot and optimize campaigns

  to improve performance as needed.

• Produce detailed and accurate weekly/monthly campaign performance reports

  , often using Microsoft Excel.

• Write insightful performance commentary

  that provides valuable recommendations to clients.

• Identify trends

  and recommend on-platform actions to capitalize on or mitigate them.

• Assist with detailed analysis

  , including end-of-campaign reporting, quarterly/annual reviews, and standalone projects.

• Work closely with your line manager

  to support the delivery of high-quality work for clients.

Operational Excellence

• Effectively manage your time

  while working on multiple projects simultaneously.

• Communicate clearly and in a timely manner

  with internal and external stakeholders via email, chat, video, and in-person.

• Ensure accurate and timely fulfillment of mandatory agency finance processes

  to allow for prompt payment/invoicing and minimize finance queries.

About You

We are looking for a candidate who displays the following attributes:

• A good foundation in setting up and optimizing paid media campaigns

  across two or more key platforms, such as Google Ads, DSPs (preferably DV360), Facebook, or Instagram. Training certifications (e.g., Meta Blueprint) are a plus.

• Experience working in an agency environment

  (preferably as part of an activation team) is not required but would be beneficial.

• Comfortable handling large quantities of data and working with numbers/budgets

  . Experience compiling performance reports for clients and writing insightful commentary is essential.

• Team-oriented with a collaborative, friendly, and can-do attitude.