Senior Director - Strategy

This is a fun and fast-paced work environment where you get to work with a diverse mix of clients and collaborate with best-in-class people across multiple functions. You'll be part of a rapidly growing organization where the sky is the limit, with opportunities to be entrepreneurial while leveraging the resources of the world's largest marketing services group.

Measures of Success

• In three months, you will have:

  Gained a deep understanding of your clients businesses, categories, and brand objectives.
• Devised key communication strategies for your core clients.
• Mastered all the tools and resources available within the Mindshare, GroupM, and WPP ecosystems to apply them to brand strategies.
• Built strong, collaborative relationships with business teams and internal verticals.
• Taken initiative to contribute to the agency's goals for the year.

• In six months, you will have:

  Become the best buddy within the Mindshare family, earning internal and external confidence in your brand knowledge.
• Successfully led client accounts and engaged with clients on their brand's media approach.
• Initiated and delivered key projects across client brands.
• Demonstrated a strong understanding of in-house products and software during client conversations.
• Started working on special projects.

• In 12 months, you will have:

  Emerged as the

  go-to person for Strategy & Insights solutions

  for both internal teams and clients.
• Taken specific initiatives and provided strategic direction to

  drive tangible business outcomes

  for key clients.
• Mastered the art of delivering

  award-winning solutions

  for clients.
• Identified and nurtured key partnerships for the organization.
• Become an integral part of conceptualizing the organization's strategic direction from a product perspective.
• Worked on award entries to showcase your team's innovative work.
• Achieved a complete understanding of the GroupM/Mindshare ecosystem and matrix structure to deliver 360-degree strategies across brands.

What Your Day Job Looks Like At Mindshare

• Drive the strategy function

  and direction for the organization.

• Continuously stay informed about industry, technology, data, and communication trends

  to devise strategic directions for both clients and the organization.

• Meet regularly with partners

  in data, technology, creative, and academia to drive organizational-level partnerships.
• Lead

  data war rooms

  , market mix modeling, and strategic thinking for key clients across various industries.

• Craft strategies based on outcome-led thinking

  and ensure adaptive, agile data roadmaps.
• Build strategies using the

  Mindshare strategic thinking framework

  for your client portfolio.

• Continuously read and learn

  to stay ahead of the curve.

• Identify key business challenges

  and provide sharp, consumer-rooted solutions.

• Utilize client, third-party, and internal data

  to derive actionable insights that translate into strategic communication planning.

• Devise methodologies and systems

  to continuously measure business outcomes resulting from marketing and communication activities.

• Communicate complex ideas

  and insights in a simple, applicable way to ensure learnings are embedded and have a real impact.

• Conceptualize and institute consumer surveys

  .

• Make compelling presentations

  to top management, marketing teams, and public groups, communicating complex ideas in an understandable and applicable way.
• Use both

  digital and non-digital communication solutions

  to create integrated plans.
• Act as a

  senior-level client contact

  and lead strategic conversations on media and communication planning.

What You'll Bring

• Prior work experience in

  Research or Media

  .
• Knowledge of

  Communications Strategy and Account Planning

  is a strong advantage.

• Exceptional communication skills

  .
• The ability to design, implement, and analyze primary research with minimal supervision.

• Strong qualitative and quantitative analytical skills

  .
• A

  radical, out-of-the-box thinking

  style.
• Experience in the

  digital ecosystem

  .
• A must-have: comfort with

  numbers and data

  .

• Proactiveness and enthusiasm

  for creating pioneering and award-winning work.

• Collaborative spirit

  and excellent people skills to work with multiple teams and stakeholders.

• Efficient project management skills

  .
• A

  hunger to continuously learn

  and explore new things.

Minimum Qualifications

• Minimum 10+ years of relevant experience

  .
• Experience handling

  FMCG or Broadcast clients

  in top agencies is preferred.

• Advanced working knowledge of BARC is a must

  .
• Working knowledge of secondary research tools like TGI, IRS, comScore, and AppAnnie is preferred.

• Post-graduate degree

  in Marketing, Research, Statistics, or a relevant field.