Business Director

exciting agencies

Measures of Success

• In 6 months, you will have:

  A

  full understanding of your portfolio of brands

  .
• Started building relationships with key stakeholders across the agency.
• Driven an

  audience-first thinking approach

  to audience sizing, segmentation, media behavior mapping, and innovation recommendations.
• Correlated

  media investments on Television

  to sales, distribution, and brand health metrics to derive actionable recommendations.
• Become adept at addressing client queries and creating

  playbooks

  on topics like edit strategy, celebrity effectiveness, and media partnerships.
• Shared valuable insights on the overall market, key competitors, and the media owner ecosystem (e.g., the implications of the Jio-Hotstar merger on campaigns).

• In 12 months, you will have:Led the annual planning process

  for your clients.
• Used

  GroupM tools and measurement frameworks

  to create strategies and media investments that drive KPIs.

• Won awards

  in both internal and external forums for your strategic work.
• Secured

  exclusive and first-to-market opportunities

  for clients, including tech partnerships.
• Suggested and implemented

  technology solutions

  that improve process efficiency and effectiveness (e.g., dashboarding, automated reporting).

Responsibilities of the Role

• Act as the client's strategic advisor

  on all communication-related issues for the brand and category.

• Clarify, formalize, and manage client expectations

  on an ongoing basis.

• Supervise and lead Annual Operating Plans (AOPs)

  and Communication Review work with your teams, leveraging GroupM's research, systems, and tools.

What You Will Need

• Deep expertise in FMCG planning

  , with practical expertise in the How Brands Grow model of marketing.

• Excellent presentation skills

  , with the ability to generate case studies and confidently present client-centric perspectives to senior management.

• Minimum 10 years of experience

  in a similar setup, with

  exposure to TV planning

  and knowledge of BARC YUMI/TGI/GWI being a must.
• A

  proven track record of developing annual and TV media strategies

  for a top 5 advertiser in the country. Preference will be given to candidates who have worked on both premium and rural brands.

• Experience in building and presenting strategic and thought leadership initiatives

  to senior management, including analytics, integrated ideas, and measurement frameworks.